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eTextbooks and Multimedia in Higher Education 2012

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NEW YORK, Jan. 9, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

 

eTextbooks and Multimedia in Higher Education 2012

http://www.reportlinker.com/p0963387/eTextbooks-and-Multimedia-in-Higher-Education-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Education_and_Training

eTextbooks and Multimedia in Higher Education 2012 probes the rapidly changing roles of digital textbooks and multimedia learning resources in the arenas of college publishing and higher education, particularly in relationship to traditional print textbooks and used textbooks.

 

 

 

Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help improve student learning outcomes.

 

Topics in this report include:

 

• Current penetration of etextbooks on college campuses and growth projections,

 

• Position of multimedia-materials in the overall higher education media market and its forecasted growth,

 

• Popular types of instructional materials in etextbook formats,

 

• How etextbooks are impacting traditional marketing and sales channels,

 

• Impact of open-source textbooks on traditional publishing of etextbooks.

 

 

 

eTextbooks and Multimedia in Higher Education 2012 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.

 

 

 

Table of Contents

 

 

 

Methodology

 

 

 

Executive Summary

 

 

 

Chapter 1: Size & Structure

 

Introduction

 

Textbooks: Traditionally Stable Market

 

New Textbooks: Shifting Market

 

Used Textbooks Persist

 

The Appeal of Rentals

 

Amazon Joins the Fray1

 

Multimedia Viewed as New Growth Driver

 

eTextbooks Seeking Traction

 

Inkling Seeds Tools for the eTextbook Growth; Follett Partners Up

 

Competitive Landscape Is All About Digital

 

Khan, MOOCS and More

 

Kaltura Channels Open Source

 

New Theory of Creation: iBooks Author, NACS and LuLu

 

OpenStax Joins FWK, BVT in Open Realm

 

Boundless Learning (Maybe) Hits Limit of Open Source

 

 

 

Table 1.1: Growth in College Textbook Net Sales, 2000-2011

 

Table 1.2: Sales of Key College Instructional Materials, 2010 vs. 2011 vs. 2012P

 

Table 1.3: Share of Media Used in U.S. College Classrooms, 2012P

 

 

 

Chapter 2: Digital Learning Environments

 

Introduction

 

Publishers See Growth in Digital Share of Revenue

 

McGraw-Hill Pushes Toward Digital

 

Pearson Drivers: MyLabs, Custom and Learning Studio

 

Digital Drove 35% of Revenue at Cengage Learning

 

Wiley Builds New Courses for WileyPlus

 

Macmillan Supports New Ventures

 

Non-Traditional Publishers See Opportunity in Higher Education

 

Kaltura Banks on Video

 

BenchPrep Builds Courses for Platform

 

Discovery Moves into Community College Segment

 

Blackboard, K12 Inc. Partner for Developmental Education

 

 

 

Table 2.1: Multimedia Products

 

Table 2.2: Selected Publishers' Digital Shares of Education Business

 

Table 2.3: Selected Digital Resources McGraw-Hill Higher Education

 

Table 2.4: Selected Digital Resources Pearson Higher Education

 

Table 2.5: Selected Digital Resources Cengage Learning

 

Table 2.6: Selected Digital Resources Wiley Global Education

 

 

 

Chapter 3: Marketing & Distribution

 

Introduction

 

Publishers Partner with Schools in Licensing Agreements

 

Cal State Advances Licensing Program

 

Indiana University Teamed Up with 5 Publishers

 

McGraw-Hill Aggressively Pursues Licensing Agreements

 

Pearson and McGraw-Hill Offer Pay-for-Performance Deals

 

Publishers Approach Consumers Directly

 

 

 

Chapter 4: Conclusions & Outlook

 

Market Dynamic

 

Digital with the Wind at its Back

 

Obstacles to Digital Use Growth

 

Outlook: Overall Growth Projection of 8.8%

 

Multimedia Growth Will Lead the Charge

 

Still Room for Print

 

 

 

Table 4.1: Sales Forecast of Key College Instructional Materials, 2011-2015

 

 

 

To order this report:

: eTextbooks and Multimedia in Higher Education 2012

 

 

 

Nicolas Bombourg
Reportlinker
Email: nicolasbombourg@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626

 

SOURCE Reportlinker



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