MENLO PARK, Calif., Jan. 22 /PRNewswire-FirstCall/ -- E*TRADE Group, Inc. (NYSE: ET), today announced that its flagship financial services location, E*TRADE Center - New York, was named "Store of the Year" by the ISP (Institute of Store Planners) and VM+SD (Visual Merchandising and Store Design) magazine at the 31st annual International Retail Store Interior Design Awards on January 14, 2002. Designed by RPA, a leading retail and design agency, and Studios Architecture, an international master planning and architecture firm, E*TRADE Center - New York was selected from over 170 entrants worldwide and received recognition for its strategic design, planning, merchandising and futuristic approach to financial services. Reinforcing E*TRADE's position as a leader and innovator in the financial services industry, this award also demonstrates the value of the Company's branded touchpoint and Personalized Digital Financial Media strategies through which E*TRADE delivers customers a personalized and integrated high-tech, high-touch financial services experience. "This award illustrates the successful momentum of E*TRADE's branded multi-touchpoint platform and Personalized Digital Financial Media initiatives that provide our customer households a comprehensive financial services solution," said Jerry Gramaglia, E*TRADE Group, Inc. "E*TRADE is proud to be the only financial services company to ever receive such an honor, and we remain committed to finding new and innovative ways to reach our customers, providing them with expanded access to the knowledge, products, services and support they need for successful financial management." "More than 170 retail store entrants were evaluated," said VM+SD editor Steve Kaufman, "including such worldwide retail giants as Neiman Marcus, Woolworths, Levi's, Disney, Nike, Federated Department Stores and World Duty Free. But the judges felt E*TRADE stood out from the competition with its innovative and futuristic approach to retail design. They said it was a precursor to 21st Century retail formats." With over 30,000 square feet and four floors of interactive technology, E*TRADE Center - New York, features over 200 Compaq computers and wall-to-wall video monitors displaying branded original E*TRADE content and daily financial news programming. The Center offers customers the opportunity to apply for E*TRADE Bank and E*TRADE Securities, Inc. brokerage accounts(1), conduct financial transactions, participate in educational seminars and receive personalized attention from licensed Relationship Specialists(2). The Center also features a professional trading area, equipped with E*TRADE Pro computer stations for E*TRADE's most active investors, as well as several touch screen kiosks that play E*TRADE Knowledge Center videos, enabling customers to learn more about the Company's integrated financial services offering. E*TRADE Center - New York is also home to E*TRADE's new state-of-the-art broadcast studio, an integral element in the Company's Personalized Digital Financial Media strategy designed to give customers expanded access to relevant financial news and information. The Institute of Store Planners (ISP) is an organization that represents members of the retail planning and design industry. VM+SD (Visual Merchandising and Store Design) is the leading magazine for retail designers and visual merchandising professionals, and showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events. About E*TRADE E*TRADE is a global leader in online personal financial services, offering value-added investing, banking and research features, premium customer service and a redundant, proprietary Stateless Architecture(R) infrastructure. In addition to the U.S., E*TRADE presently serves customers in Australia, Canada, Denmark, Germany, Hong Kong, Israel, Korea, Japan, Norway, Sweden, and the U.K. through branded web sites. Important Notice E*TRADE, the E*TRADE logo and Stateless Architecture are registered trademarks of E*TRADE Securities, Incorporated. The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially. The uncertainties and risks include, but are not limited to, changes in market activity, anticipated increases in the rate of new customer acquisition, the conversion of new visitors to the site to customers, seasonality, the development of new products and services, the enhancement of existing products and services, competitive pressures (including price competition), system failures, economic and political conditions, changes in consumer behavior and the introduction of competing products having technological and/or other advantages. Further information about these risks and uncertainties can be found in the information included in the annual report filed by E*TRADE Group, Inc. with the SEC on Form 10-K (including information under the caption "Risk Factors") and quarterly reports on Form 10-Q. Securities products and services are offered by E*TRADE Securities, Incorporated, member NASD/SIPC. (1) E*TRADE Bank (member FDIC) and E*TRADE Securities, Incorporated are separate but affiliated companies, which are subsidiaries of E*TRADE Group, Inc. Products offered by E*TRADE Securities, Inc. are not insured by the FDIC, are not guaranteed deposits or obligations of E*TRADE Bank and are subject to investment risk, including possible loss of the principal invested. (2) E*TRADE's Relationship Specialists, while available to assist customers with their transactions, will neither offer investment advice nor make investment recommendations. E*TRADE Media Contact Connie Dotson E*TRADE Group, Inc. 916-858-8835 email@example.com E*TRADE Investor Relations Contact Robert Simmons E*TRADE Group, Inc. 916-859-4004 firstname.lastname@example.org MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X43314433
SOURCE E*TRADE Group, Inc.