MENLO PARK, Calif., Jan. 22 /PRNewswire-FirstCall/ -- E*TRADE Group, Inc.
(NYSE: ET), today announced that its flagship financial services location,
E*TRADE Center - New York, was named "Store of the Year" by the ISP (Institute
of Store Planners) and VM+SD (Visual Merchandising and Store Design) magazine
at the 31st annual International Retail Store Interior Design Awards on
January 14, 2002. Designed by RPA, a leading retail and design agency, and
Studios Architecture, an international master planning and architecture firm,
E*TRADE Center - New York was selected from over 170 entrants worldwide and
received recognition for its strategic design, planning, merchandising and
futuristic approach to financial services. Reinforcing E*TRADE's position as a
leader and innovator in the financial services industry, this award also
demonstrates the value of the Company's branded touchpoint and Personalized
Digital Financial Media strategies through which E*TRADE delivers customers a
personalized and integrated high-tech, high-touch financial services
"This award illustrates the successful momentum of E*TRADE's branded
multi-touchpoint platform and Personalized Digital Financial Media initiatives
that provide our customer households a comprehensive financial services
solution," said Jerry Gramaglia, E*TRADE Group, Inc. "E*TRADE is proud to be
the only financial services company to ever receive such an honor, and we
remain committed to finding new and innovative ways to reach our customers,
providing them with expanded access to the knowledge, products, services and
support they need for successful financial management."
"More than 170 retail store entrants were evaluated," said VM+SD editor
Steve Kaufman, "including such worldwide retail giants as Neiman Marcus,
Woolworths, Levi's, Disney, Nike, Federated Department Stores and World Duty
Free. But the judges felt E*TRADE stood out from the competition with its
innovative and futuristic approach to retail design. They said it was a
precursor to 21st Century retail formats."
With over 30,000 square feet and four floors of interactive technology,
E*TRADE Center - New York, features over 200 Compaq computers and wall-to-wall
video monitors displaying branded original E*TRADE content and daily financial
news programming. The Center offers customers the opportunity to apply for
E*TRADE Bank and E*TRADE Securities, Inc. brokerage accounts(1), conduct
financial transactions, participate in educational seminars and receive
personalized attention from licensed Relationship Specialists(2). The Center
also features a professional trading area, equipped with E*TRADE Pro computer
stations for E*TRADE's most active investors, as well as several touch screen
kiosks that play E*TRADE Knowledge Center videos, enabling customers to learn
more about the Company's integrated financial services offering. E*TRADE
Center - New York is also home to E*TRADE's new state-of-the-art broadcast
studio, an integral element in the Company's Personalized Digital Financial
Media strategy designed to give customers expanded access to relevant
financial news and information.
The Institute of Store Planners (ISP) is an organization that represents
members of the retail planning and design industry. VM+SD (Visual
Merchandising and Store Design) is the leading magazine for retail designers
and visual merchandising professionals, and showcases the latest store designs
and visual presentations, presents merchandising strategies and new products,
and reports on industry news and events.
E*TRADE is a global leader in online personal financial services, offering
value-added investing, banking and research features, premium customer service
and a redundant, proprietary Stateless Architecture(R) infrastructure. In
addition to the U.S., E*TRADE presently serves customers in Australia, Canada,
Denmark, Germany, Hong Kong, Israel, Korea, Japan, Norway, Sweden, and the
U.K. through branded web sites.
E*TRADE, the E*TRADE logo and Stateless Architecture are registered
trademarks of E*TRADE Securities, Incorporated. The statements contained in
this news release that are forward-looking are based on current expectations
that are subject to a number of uncertainties and risks, and actual results
may differ materially. The uncertainties and risks include, but are not
limited to, changes in market activity, anticipated increases in the rate of
new customer acquisition, the conversion of new visitors to the site to
customers, seasonality, the development of new products and services, the
enhancement of existing products and services, competitive pressures
(including price competition), system failures, economic and political
conditions, changes in consumer behavior and the introduction of competing
products having technological and/or other advantages. Further information
about these risks and uncertainties can be found in the information included
in the annual report filed by E*TRADE Group, Inc. with the SEC on Form 10-K
(including information under the caption "Risk Factors") and quarterly reports
on Form 10-Q.
Securities products and services are offered by E*TRADE Securities,
Incorporated, member NASD/SIPC.
(1) E*TRADE Bank (member FDIC) and E*TRADE Securities, Incorporated are
separate but affiliated companies, which are subsidiaries of E*TRADE
Group, Inc. Products offered by E*TRADE Securities, Inc. are not
insured by the FDIC, are not guaranteed deposits or obligations of
E*TRADE Bank and are subject to investment risk, including possible
loss of the principal invested.
(2) E*TRADE's Relationship Specialists, while available to assist
customers with their transactions, will neither offer investment
advice nor make investment recommendations.
E*TRADE Media Contact
E*TRADE Group, Inc.
E*TRADE Investor Relations Contact
E*TRADE Group, Inc.
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SOURCE E*TRADE Group, Inc.