E*TRADE'S Flagship Financial Services Location, E*TRADE Center - New York, Named 'Store of the Year'

E*TRADE Center - New York Recognized for Its Strategic Design, Planning

And Merchandising, Demonstrating the Value of the Company's Branded Touchpoint

And Personalized Digital Financial Media Strategies

Jan 22, 2002, 00:00 ET from E*TRADE Group, Inc.

    MENLO PARK, Calif., Jan. 22 /PRNewswire-FirstCall/ -- E*TRADE Group, Inc.
 (NYSE:   ET), today announced that its flagship financial services location,
 E*TRADE Center - New York, was named "Store of the Year" by the ISP (Institute
 of Store Planners) and VM+SD (Visual Merchandising and Store Design) magazine
 at the 31st annual International Retail Store Interior Design Awards on
 January 14, 2002. Designed by RPA, a leading retail and design agency, and
 Studios Architecture, an international master planning and architecture firm,
 E*TRADE Center - New York was selected from over 170 entrants worldwide and
 received recognition for its strategic design, planning, merchandising and
 futuristic approach to financial services. Reinforcing E*TRADE's position as a
 leader and innovator in the financial services industry, this award also
 demonstrates the value of the Company's branded touchpoint and Personalized
 Digital Financial Media strategies through which E*TRADE delivers customers a
 personalized and integrated high-tech, high-touch financial services
     "This award illustrates the successful momentum of E*TRADE's branded
 multi-touchpoint platform and Personalized Digital Financial Media initiatives
 that provide our customer households a comprehensive financial services
 solution," said Jerry Gramaglia, E*TRADE Group, Inc. "E*TRADE is proud to be
 the only financial services company to ever receive such an honor, and we
 remain committed to finding new and innovative ways to reach our customers,
 providing them with expanded access to the knowledge, products, services and
 support they need for successful financial management."
     "More than 170 retail store entrants were evaluated," said VM+SD editor
 Steve Kaufman, "including such worldwide retail giants as Neiman Marcus,
 Woolworths, Levi's, Disney, Nike, Federated Department Stores and World Duty
 Free. But the judges felt E*TRADE stood out from the competition with its
 innovative and futuristic approach to retail design. They said it was a
 precursor to 21st Century retail formats."
     With over 30,000 square feet and four floors of interactive technology,
 E*TRADE Center - New York, features over 200 Compaq computers and wall-to-wall
 video monitors displaying branded original E*TRADE content and daily financial
 news programming. The Center offers customers the opportunity to apply for
 E*TRADE Bank and E*TRADE Securities, Inc. brokerage accounts(1), conduct
 financial transactions, participate in educational seminars and receive
 personalized attention from licensed Relationship Specialists(2). The Center
 also features a professional trading area, equipped with E*TRADE Pro computer
 stations for E*TRADE's most active investors, as well as several touch screen
 kiosks that play E*TRADE Knowledge Center videos, enabling customers to learn
 more about the Company's integrated financial services offering. E*TRADE
 Center - New York is also home to E*TRADE's new state-of-the-art broadcast
 studio, an integral element in the Company's Personalized Digital Financial
 Media strategy designed to give customers expanded access to relevant
 financial news and information.
     The Institute of Store Planners (ISP) is an organization that represents
 members of the retail planning and design industry. VM+SD (Visual
 Merchandising and Store Design) is the leading magazine for retail designers
 and visual merchandising professionals, and showcases the latest store designs
 and visual presentations, presents merchandising strategies and new products,
 and reports on industry news and events.
     About E*TRADE
     E*TRADE is a global leader in online personal financial services, offering
 value-added investing, banking and research features, premium customer service
 and a redundant, proprietary Stateless Architecture(R) infrastructure. In
 addition to the U.S., E*TRADE presently serves customers in Australia, Canada,
 Denmark, Germany, Hong Kong, Israel, Korea, Japan, Norway, Sweden, and the
 U.K. through branded web sites.
     Important Notice
     E*TRADE, the E*TRADE logo and Stateless Architecture are registered
 trademarks of E*TRADE Securities, Incorporated. The statements contained in
 this news release that are forward-looking are based on current expectations
 that are subject to a number of uncertainties and risks, and actual results
 may differ materially. The uncertainties and risks include, but are not
 limited to, changes in market activity, anticipated increases in the rate of
 new customer acquisition, the conversion of new visitors to the site to
 customers, seasonality, the development of new products and services, the
 enhancement of existing products and services, competitive pressures
 (including price competition), system failures, economic and political
 conditions, changes in consumer behavior and the introduction of competing
 products having technological and/or other advantages. Further information
 about these risks and uncertainties can be found in the information included
 in the annual report filed by E*TRADE Group, Inc. with the SEC on Form 10-K
 (including information under the caption "Risk Factors") and quarterly reports
 on Form 10-Q.
     Securities products and services are offered by E*TRADE Securities,
 Incorporated, member NASD/SIPC.
     (1) E*TRADE Bank (member FDIC) and E*TRADE Securities, Incorporated are
         separate but affiliated companies, which are subsidiaries of E*TRADE
         Group, Inc.  Products offered by E*TRADE Securities, Inc. are not
         insured by the FDIC, are not guaranteed deposits or obligations of
         E*TRADE Bank and are subject to investment risk, including possible
         loss of the principal invested.
     (2) E*TRADE's Relationship Specialists, while available to assist
         customers with their transactions, will neither offer investment
         advice nor make investment recommendations.
     E*TRADE Media Contact
      Connie Dotson
      E*TRADE Group, Inc.
     E*TRADE Investor Relations Contact
      Robert Simmons
      E*TRADE Group, Inc.
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