Program offers cat lovers the chance to earn a degree and win a one-year supply of Eukanuba brand cat food

IRVINE, Calif., Dec. 1 /PRNewswire/ -- Cat Fancy® magazine, the world's premier cat publication and CatChannel.com, the leading online destination for cat lovers, are providing the unique opportunity for cat lovers to earn their "Cat Applied Technology (C.A.T.) degree" at Cat College, sponsored by Eukanuba brand cat food.

The Eukanuba Cat College program kicks off in the January 2010 issue of Cat Fancy (on newsstands December 1, 2009), with a quiz to determine how knowledgeable readers are about their feline friends. Quizzes will also appear in the February and March issues of Cat Fancy. Readers can then go online (http://www.CatChannel.com/catcollege) starting December 1, 2009 and enroll in Cat College. Cat College is open to anyone with interest and enthusiasm for the C.A.T.-alogue course work on feline education.

The Cat College curriculum includes courses on feline nutrition, biology, zoology, genetics, psychology, language, sociology, art history and physical education. Each course includes a video lecture from a cat expert, as well as reading material to prepare students for the final exam that they are required to take before receiving their C.A.T. degree. To graduate, students must complete three core classes and three "cat-lectives" - and receive a passing score in each course. To receive top honors or become the valedictorian, a student must take all courses and receive the highest score.

"Cat College is a fun and comprehensive curriculum that really shows the impact cats have had on our society," says Cat Fancy and CatChannel Editor Susan Logan. "People will have the opportunity to learn about the genetics and biology of cats, their sociological structures, complex psyches and forms of communication, as well as their influence on fine art - all in one place. Cats are worthy of our admiration and study."

The program's valedictorian will win a year's worth of Eukanuba cat food provided by PETCO and delivered by PETCO's Bottomless Bowl program (www.petco.com/bottomlessbowl), a subscription service that allows pet parents to have pet food and supplies delivered automatically right to their door.

Additionally, every graduating student who completes the course work will receive a diploma. Celebrity graduation speaker Tippi Hedren, animal rescue advocate, founder of the non-profit wild cat reserve, Shambala, and star of The Birds, will give the graduation address. All graduating participants will be able to download coupons for Eukanuba brand cat food. CatChannel Club Cat members will also earn 1,000 points for participating in this program.

To schedule an interview with the editor, contact Lisa MacDonald, director of marketing, at 949-855-8822, ext. 3345.

About BowTie, Inc.

BowTie, Inc. is the leader in special-interest pet magazines, trade magazines, books and websites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders and pet professionals worldwide. Divisions of BowTie, Inc. include BowTie Magazines, BowTie Press, BowTie News, Thoroughbred Times Company, Global Distribution Services and www.AnimalNetwork.com.

About P&G Pet Care

For more than 60 years, Procter & Gamble Pet Care (NYSE: PG), the maker of Iams, Eukanuba, and Iams Veterinary Formulas has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Iams Veterinary Formulas or general pet care and nutrition information, call the Iams Veterinary Formulas Specialists at (800) 535-8387. You can also visit us on the Web at http://www.iams.com or http://www.eukanuba.com.

About PETCO

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised more than $56 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 6,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

SOURCE BowTie, Inc.

Back to top

RELATED LINKS
http://www.animalnetwork.com
http://www.petco.com
http://www.CatChannel.com/catcollege