Evans Food Group Cuts Half the Fat from Pork Rinds

New Baked! Pork Rinds by Evans Ignites a Niche Segment of the Snack Food


Aug 30, 2005, 01:00 ET from Evans Food Group Ltd.

    CHICAGO, Aug. 30 /PRNewswire/ -- Pork rinds haven't changed much
 throughout the years -- until today, with the introduction of Baked! Pork
 Rinds by Evans Food Group, the world's largest pork rind snack manufacturer.
 New Baked! Pork Rinds have half the fat per serving of their fried
 counterparts and have all the great taste of the originals.
     "Consumers today are extremely health conscious yet demand great tasting
 snacks," said Alan Sussna, president and CEO of Evans Food Group. "Baked! Pork
 Rinds allow consumers to continue to enjoy the great taste of pork rinds and
 maintain healthy lifestyles."
     With 11 grams of protein and zero carbohydrates per serving, Baked! Pork
 Rinds make a great snack for those following healthy lifestyles. In addition,
 Baked! Pork Rinds contain only 2 grams of total fat and zero trans fat. Trans
 fats are considered by doctors to be among the worst types of fats because
 they raise the LDL (or bad cholesterol) while lowering the HDL (or good
     Baked! Pork Rinds will be offered under the Mac's brand at a retail price
 of $0.89 - $0.99 for a 1.7-oz. bag and $1.19 - $1.39 for a 2.5-oz. bag and are
 priced to compete with other low fat, low-carb, high protein and better-for-
 you snack offerings.
     "Baked! Pork Rinds breathe new life into a snack food category that really
 hasn't changed much over the past 50 years," Sussna said. "This new category
 of better-for-you products opens up new markets for Evans Food Group and its
 private label distributors."
     The introduction of Baked! Pork Rinds follows a long tradition of product
 development and innovation by Evans Food Group. The company's strong brand
 portfolio reflects the diversity of the marketplace and includes its Mac's
 label, the No. 2 brand in the United States; Chac's, a specialty brand with
 flavors that appeal to Caribbean Hispanics; Rap Snacks, targeting urban youth;
 and La Tonita, with packaging and flavors for Mexican consumers.
     About Evans Food Group
     Founded in the 1940's in Chicago, Illinois, Evans Food Group Ltd. is the
 world's largest pork rind snack manufacturer. In 1985, the company was
 acquired by brothers Alejandro and Carlos Silva, and their friend Jose Garza.
 Since then, the company has grown to approximately 400 employees, nearly $100
 million in sales and has become the largest Hispanic-owned business in
 Chicago. With manufacturing facilities in Texas, Ohio, California, Mexico and
 Denmark, Evans Food Group has become an international snack food powerhouse.
 Evans Food Group is No. 3 in the Hispanic Business 500 and No. 56 in Inc.
 Magazine's Inner City 100 list. For more information, visit

SOURCE Evans Food Group Ltd.