Everlast Worldwide Inc. and Mixed Martial Arts Champion Randy Couture Partner With an Exclusive Contract

Everlast signs legendary fighter and develops new MMA performance equipment

and apparel

Apr 09, 2008, 01:00 ET from Everlast Worldwide Inc.

    NEW YORK, April 9, 2008 /PRNewswire/ -- Everlast Worldwide Inc.,
 manufacturer, marketer and licensor of sporting goods, apparel, footwear,
 and other active lifestyle products under the Everlast brand name is proud
 to announce that they have partnered with Randy "The Natural" Couture with
 a long term exclusive contract. Couture a six-time UFC Champion and the
 most celebrated name in the sport was inducted into the UFC Hall of Fame
 and was the first fighter to hold titles in both the Heavyweight and
 Light-Heavyweight divisions.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20080409/NYW075LOGO )
     This long-term partnership marks the commitment of Everlast to become
 the premiere brand in the fastest growing sport of Mixed Martial Arts. The
 partnership with Couture allows him to exclusively wear Everlast fight
 shorts, fight gloves, training equipment and training apparel. In addition,
 Everlast will be the exclusive equipment and apparel sponsor of Xtreme
 Couture Gyms, in all locations. Together, Everlast and Couture will
 collaborate on a co-branded line of MMA equipment that will set the
 standard for equipment and apparel in MMA. Additionally, the partnership
 will work on developing grassroots programs to teach the youth, and create
 fitness clinics and retail concept shops.
     As an industry leader in boxing equipment and apparel, entering into
 the arena of MMA is a natural progression for the Everlast brand. "Our goal
 is to become the number one performance equipment and apparel brand within
 the Mixed Martial Arts space, and Randy Couture is the perfect partner for
 this mission. He is a living legend within the sport, and his dedication to
 fitness and the overall fighting community aligns perfectly with our brand
 ethos," explains Neil Morton, CEO of Everlast. "Together with Randy, we
 will be able to bring this tremendous sport to new levels with authenticity
 and dedication to making the best product the sport has to offer."
     In 2007, Couture opened up the first of five Xtreme Couture Gyms that
 encompass all of the training methods and fighting techniques found within
 the sport.
     "Xtreme Couture Gyms have quickly become the Mecca for training
 fighters," explains Randy Couture. He continues, "By entering into a
 partnership with Everlast, we join a proud heritage of fighting champions,
 and further surround our members with product to elevate their training and
 competition experience."
     "As the equipment and apparel sponsor of Xtreme Couture Gyms, it is
 imperative to continually develop product that fulfills the performance
 needs of the evolving MMA consumer on both a training and competitive
 level," comments Adam Geisler, President of Everlast. He continues,
 "Additionally, MMA training is gaining popularity amongst today's younger
 athletes as a cross training regimen and overall exercise program. We will
 utilize Randy to help bring the sport to a broader base of consumers in
 today's active gym environment."
     The Everlast MMA equipment line will hit retail in September of this
 year, and will be sold in Sporting Goods, Sport Specialty, and Online
 Distribution channels.
     About Everlast Worldwide Inc.
     Everlast Worldwide Inc. is a leading designer, manufacturer and
 marketer of boxing and fitness related sporting goods equipment under the
 well-recognized Everlast brand name and a worldwide licensor of the
 Everlast brand for apparel, footwear, sporting goods equipment and other
 active lifestyle products and accessories. Since 1910, Everlast has been
 the preeminent brand in the world of boxing and among the most recognized
 brands in the overall sporting goods and apparel industries. In order to
 capitalize on the rich heritage and authenticity of the Everlast brand, the
 company has extended the Everlast brand outside of the boxing ring into
 complementary product categories. Our strategy is to continue to leverage
 the unique qualities represented by the Everlast brand-Strength,
 Dedication, Individuality and Authenticity -- to become a leading global
 athletic brand and a necessary part of the lives of consumers who train,
 compete and live an active lifestyle.
Media Contact: Sarah Boyd/ Erin Maxwell Vincent Partners 212-627-3439 ext. 487/ 443 sarahb@vincentpartners.com/ erinm@vincentpartners.com

SOURCE Everlast Worldwide Inc.