NEW YORK, May 16 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc.
(Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods,
apparel and other active lifestyle products under the Everlast brand name,
today announced that it has signed a license with Optimate, Inc. to
develop, manufacture and sell men's, women's and children's sunglasses and
Based in Arcadia, California, Optimate, Inc. is a major supplier to the
largest companies in the optical business. The Everlast-branded glasses and
frames will be sold in high-end and mid-tier department stores, sporting
goods retailers and optical stores. The Optimate, Inc. license applies
around the world, with the exception of Asia.
Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said,
"This license meets a key component of our licensing and marketing mix: to
seek and sign licenses that provide exposure on high-end products that will
continue to elevate the Everlast brand. Optimate, Inc. is an expert in the
manufacturing and distribution of sunglasses and ophthalmic frames on a
worldwide scale, and their stylish and sporty frames will continue to
reinforce Everlast as a lifestyle brand that resonates well with our
Joseph De Marzio, Optimate's director of marketing, added, "The
Everlast eyewear and sunwear collection will reflect our value of
innovation, quality, styling and commitment to our customers. Everlast has
done an excellent job of building a line of world-renowned products that
have exceeded consumers' performance expectations for almost a hundred
years; they are truly 'The Choice of Champions.' Everlast's reputation and
overwhelming brand recognition, not only in the world of boxing but also in
the minds, bodies and souls of all who wish to push it to the limit, will
be a key component in Optimate's approach to design, styling, quality,
marketing and brand presence in today's ever-evolving marketplace."
About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting
goods, apparel and active lifestyle products under the Everlast brand name.
Since 1910, Everlast has been the preeminent brand in the world of boxing
and is among the most dominant brands in the overall sporting goods and
apparel industries. Over the past 96 years, Everlast products have become
the "Choice of Champions(TM)," having been used for training and
professional fights by many of the biggest names in the sport. Everlast is
the market leader in nearly all of its product categories, responsible for
leading eight of the top ten boxing equipment products in sales. In
addition to producing and marketing boxing equipment and accessories,
Everlast Worldwide Inc. licenses its brand to providers of men's and
women's sportswear and active wear, children's wear, footwear, watches,
cardiovascular exercise equipment and gym/duffel bags. At the retail level,
Everlast's licensed products generate over $700 million in revenues. The
company's Web site can be found at http://www.everlast.com .
Statements made in this Press Release that are estimates of past or
future performance are based on a number of factors, some of which are
outside of the Company's control. Statements made in this Press Release
that state the intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are forward-looking
statements. It is important to note that actual results could differ
materially from those projected in such forward-looking statements.
Information concerning factors that could cause actual results to differ
materially from those in forward-looking statements is contained from time
to time in filings of Everlast Worldwide with the U.S. Securities and
Exchange Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC.
SOURCE Everlast Worldwide Inc.