Everlast Worldwide Inc. Partners With the Breast Cancer Research Foundation
Cause-Related Awareness Campaign to Feature Pink Boxing Gloves
Everlast to Donate 5% from Sales of Pink Gloves to Foundation
NEW YORK, May 23 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, today announced that it has partnered with the Breast Cancer Research Foundation (BCRF) to champion a critical fundraising effort for cancer research and prevention around the world. The BCRF is an independent not-for-profit 501(c)(3) organization founded by Evelyn H. Lauder in 1993 that is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide. Everlast will donate to the BCRF 5% from the sale of every pair of its pink boxing gloves sold through sporting goods retailers and on-line retailers across the country. (Photo: http://www.newscom.com/cgi-bin/prnh/20060523/NYTU052 ) Seth Horowitz, Chairman, President and CEO of Everlast Worldwide Inc., said, "Since our earliest days as a licensee of women's activewear, we have continually supported breast cancer research and awareness. This new effort in conjunction with BCRF combines our interest in these causes and will result in greater awareness for both while spurring financial contributions. Breast cancer is a disease that affects so many, and the Everlast family is committed to doing our part to raise funds and increase public awareness. This is an example of our ongoing support of philanthropic activities, which have included PE4LIFE and the American Heart Association." To support this initiative, Everlast will launch a full-scale cause-related marketing campaign to increase the awareness and funding of breast cancer research, with ramped up efforts focused on National Breast Cancer Awareness month in October. The campaign will involve partnerships with major sporting goods retailers, women's health fitness centers, athletes and print advertising. Everlast will also develop an interactive on-line initiative through its Web site as a meeting place to gain awareness about breast cancer, find inspiring stories from other breast cancer survivors and promote BCRF and Everlast's involvement. Additionally, Everlast will collaborate with Rock and Sock Productions' "A Ring of Their Own" on a women's professional boxing series that will be dedicated to increasing awareness for the cause, with a planned pay-per-view event during National Breast Cancer Awareness Month. Myra Biblowit, President of the Breast Cancer Research Foundation, said, "Research is advancing at an unprecedented pace, and the investments that BCRF makes are having enormous impact on every continent. We welcome Everlast into our family of partners and look forward to a fruitful partnership. With the support of companies like Everlast, we are making great strides to win." About Everlast Worldwide Inc. Everlast Worldwide Inc. manufactures, markets and licenses sporting goods, apparel and active lifestyle products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 96 years, Everlast products have become the "Choice of Champions(TM)", having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales. In addition to producing and marketing boxing equipment and accessories, Everlast Worldwide Inc. licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At the retail level, Everlast's products generate over $700 million in revenues. The company's Web site can be found at http://www.everlast.com . About the Breast Cancer Research Foundation The Breast Cancer Research Foundation (BCRF) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c)(3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at leading medical centers worldwide whose research is focused on achieving prevention and a cure for breast cancer in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2005, $22 million was awarded to 110 researchers across the U.S. and in Canada, Europe, Latin America and Israel. Money magazine named BCRF one of America's eight top charities. The Foundation has received the highest rating from Charity Navigator, four stars, for five consecutive years, which means BCRF has outperformed most other charities in America in efficiently managing its finances. For more information, visit http://www.bcrfcure.org or call 1.866.FIND.A.CURE. Statements made in this Press Release that are estimates of past or future performance are based on a number of factors, some of which are outside of the Company's control. Statements made in this Press Release that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in forward-looking statements is contained from time to time in filings of Everlast Worldwide with the U.S. Securities and Exchange Commission. Copies of these filings may be obtained by contacting Everlast Worldwide or the SEC.
SOURCE Everlast Worldwide Inc.
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