2014

Everlast Worldwide Inc. Partners With the Breast Cancer Research Foundation Cause-Related Awareness Campaign to Feature Pink Boxing Gloves

Everlast to Donate 5% from Sales of Pink Gloves to Foundation



    NEW YORK, May 23 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc.
 (Nasdaq:   EVST), manufacturer, marketer and licensor of sporting goods and
 apparel under the Everlast brand name, today announced that it has
 partnered with the Breast Cancer Research Foundation (BCRF) to champion a
 critical fundraising effort for cancer research and prevention around the
 world. The BCRF is an independent not-for-profit 501(c)(3) organization
 founded by Evelyn H. Lauder in 1993 that is dedicated to preventing breast
 cancer and finding a cure in our lifetime by funding clinical and genetic
 research worldwide. Everlast will donate to the BCRF 5% from the sale of
 every pair of its pink boxing gloves sold through sporting goods retailers
 and on-line retailers across the country.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060523/NYTU052 )
     Seth Horowitz, Chairman, President and CEO of Everlast Worldwide Inc.,
 said, "Since our earliest days as a licensee of women's activewear, we have
 continually supported breast cancer research and awareness. This new effort
 in conjunction with BCRF combines our interest in these causes and will
 result in greater awareness for both while spurring financial
 contributions. Breast cancer is a disease that affects so many, and the
 Everlast family is committed to doing our part to raise funds and increase
 public awareness. This is an example of our ongoing support of
 philanthropic activities, which have included PE4LIFE and the American
 Heart Association."
     To support this initiative, Everlast will launch a full-scale
 cause-related marketing campaign to increase the awareness and funding of
 breast cancer research, with ramped up efforts focused on National Breast
 Cancer Awareness month in October. The campaign will involve partnerships
 with major sporting goods retailers, women's health fitness centers,
 athletes and print advertising.
     Everlast will also develop an interactive on-line initiative through
 its Web site as a meeting place to gain awareness about breast cancer, find
 inspiring stories from other breast cancer survivors and promote BCRF and
 Everlast's involvement. Additionally, Everlast will collaborate with Rock
 and Sock Productions' "A Ring of Their Own" on a women's professional
 boxing series that will be dedicated to increasing awareness for the cause,
 with a planned pay-per-view event during National Breast Cancer Awareness
 Month.
     Myra Biblowit, President of the Breast Cancer Research Foundation,
 said, "Research is advancing at an unprecedented pace, and the investments
 that BCRF makes are having enormous impact on every continent. We welcome
 Everlast into our family of partners and look forward to a fruitful
 partnership. With the support of companies like Everlast, we are making
 great strides to win."
     About Everlast Worldwide Inc.
     Everlast Worldwide Inc. manufactures, markets and licenses sporting
 goods, apparel and active lifestyle products under the Everlast brand name.
 Since 1910, Everlast has been the preeminent brand in the world of boxing
 and is among the most dominant brands in the overall sporting goods and
 apparel industries. Over the past 96 years, Everlast products have become
 the "Choice of Champions(TM)", having been used for training and
 professional fights by many of the biggest names in the sport. Everlast is
 the market leader in nearly all of its product categories, responsible for
 leading eight of the top ten boxing equipment products in sales. In
 addition to producing and marketing boxing equipment and accessories,
 Everlast Worldwide Inc. licenses its brand to providers of men's and
 women's sportswear and active wear, children's wear, footwear, watches,
 cardiovascular exercise equipment and gym/duffel bags. At the retail level,
 Everlast's products generate over $700 million in revenues. The company's
 Web site can be found at http://www.everlast.com .
     About the Breast Cancer Research Foundation
     The Breast Cancer Research Foundation (BCRF) was founded in 1993 by
 Evelyn H. Lauder as an independent, not-for-profit 501(c)(3) organization
 dedicated to funding innovative clinical and genetic research. The
 Foundation supports scientists at leading medical centers worldwide whose
 research is focused on achieving prevention and a cure for breast cancer in
 our lifetime. A minimum of 85 cents of each dollar donated to the
 Foundation goes directly to breast cancer research and awareness programs.
 In October 2005, $22 million was awarded to 110 researchers across the U.S.
 and in Canada, Europe, Latin America and Israel. Money magazine named BCRF
 one of America's eight top charities. The Foundation has received the
 highest rating from Charity Navigator, four stars, for five consecutive
 years, which means BCRF has outperformed most other charities in America in
 efficiently managing its finances. For more information, visit
 http://www.bcrfcure.org or call 1.866.FIND.A.CURE.
     Statements made in this Press Release that are estimates of past or
 future performance are based on a number of factors, some of which are
 outside of the Company's control. Statements made in this Press Release
 that state the intentions, beliefs, expectations or predictions of Everlast
 Worldwide, Inc. and its management for the future are forward-looking
 statements. It is important to note that actual results could differ
 materially from those projected in such forward-looking statements.
 Information concerning factors that could cause actual results to differ
 materially from those in forward-looking statements is contained from time
 to time in filings of Everlast Worldwide with the U.S. Securities and
 Exchange Commission. Copies of these filings may be obtained by contacting
 Everlast Worldwide or the SEC.
 
 

SOURCE Everlast Worldwide Inc.

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