Everlast Worldwide Inc. to Introduce Boxing Equipment in South Africa Company Expands Licensing Relationship With 'Better Brands'



    NEW YORK, May 2 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc.
 (Nasdaq:   EVST), manufacturer, marketer and licensor of sporting goods,
 apparel and other active lifestyle products under the Everlast brand name,
 today announced that it has expanded its agreement with an existing
 licensee "Better Brands" to include boxing equipment in South Africa.
     "Better Brands," located in Johannesburg, South Africa, and formally
 known as Golden Falls Trading 275 (PTY) Limited, currently holds an
 Everlast license for men's, women's and children's activewear in South
 Africa. The boxing equipment is expected to be launched immediately to
 sporting goods retailers and department stores.
     Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said,
 "South Africa continues to be a key market for us, and the 'Better Brands'
 licensee has demonstrated excellent placement and sell-through with
 Everlast-branded activewear products. We believe they can expand this
 success with the introduction of our equipment because boxing not only
 continues to be an important sport in the country, but also is growing more
 popular as a fitness activity."
     Mr. Wayne Smidt, Director in charge of the Everlast program for "Better
 Brands," added, "Everlast activewear has been received incredibly well in
 South Africa, and we believe the introduction of boxing equipment will only
 enhance the brand's worldwide recognition for strength and durability. We
 have been pleased to work with this management team throughout our
 licensing agreement, and especially during this expansion stage."
     About Everlast Worldwide Inc.
     Everlast Worldwide Inc. manufactures, markets and licenses sporting
 goods, apparel and active lifestyle products under the Everlast brand name.
 Since 1910, Everlast has been the preeminent brand in the world of boxing
 and is among the most dominant brands in the overall sporting goods and
 apparel industries. Over the past 96 years, Everlast products have become
 the "Choice of Champions(TM)", having been used for training and
 professional fights by many of the biggest names in the sport. Everlast is
 the market leader in nearly all of its product categories, responsible for
 leading eight of the top ten boxing equipment products in sales. In
 addition to producing and marketing boxing equipment and accessories,
 Everlast Worldwide Inc. licenses its brand to providers of men's and
 women's sportswear and active wear, children's wear, footwear, watches,
 cardiovascular exercise equipment and gym/duffel bags. At the retail level,
 Everlast's licensed products generate over $700 million in revenues. The
 company's Web site can be found at http://www.everlast.com.
     Statements made in this Press Release that are estimates of past or
 future performance are based on a number of factors, some of which are
 outside of the Company's control. Statements made in this Press Release
 that state the intentions, beliefs, expectations or predictions of Everlast
 Worldwide, Inc. and its management for the future are forward-looking
 statements. It is important to note that actual results could differ
 materially from those projected in such forward-looking statements.
 Information concerning factors that could cause actual results to differ
 materially from those in forward-looking statements is contained from time
 to time in filings of Everlast Worldwide with the U.S. Securities and
 Exchange Commission. Copies of these filings may be obtained by contacting
 Everlast Worldwide or the SEC.
 
 

SOURCE Everlast Worldwide Inc.

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