NEW YORK, May 2 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc.
(Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods,
apparel and other active lifestyle products under the Everlast brand name,
today announced that it has expanded its agreement with an existing
licensee "Better Brands" to include boxing equipment in South Africa.
"Better Brands," located in Johannesburg, South Africa, and formally
known as Golden Falls Trading 275 (PTY) Limited, currently holds an
Everlast license for men's, women's and children's activewear in South
Africa. The boxing equipment is expected to be launched immediately to
sporting goods retailers and department stores.
Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said,
"South Africa continues to be a key market for us, and the 'Better Brands'
licensee has demonstrated excellent placement and sell-through with
Everlast-branded activewear products. We believe they can expand this
success with the introduction of our equipment because boxing not only
continues to be an important sport in the country, but also is growing more
popular as a fitness activity."
Mr. Wayne Smidt, Director in charge of the Everlast program for "Better
Brands," added, "Everlast activewear has been received incredibly well in
South Africa, and we believe the introduction of boxing equipment will only
enhance the brand's worldwide recognition for strength and durability. We
have been pleased to work with this management team throughout our
licensing agreement, and especially during this expansion stage."
About Everlast Worldwide Inc.
Everlast Worldwide Inc. manufactures, markets and licenses sporting
goods, apparel and active lifestyle products under the Everlast brand name.
Since 1910, Everlast has been the preeminent brand in the world of boxing
and is among the most dominant brands in the overall sporting goods and
apparel industries. Over the past 96 years, Everlast products have become
the "Choice of Champions(TM)", having been used for training and
professional fights by many of the biggest names in the sport. Everlast is
the market leader in nearly all of its product categories, responsible for
leading eight of the top ten boxing equipment products in sales. In
addition to producing and marketing boxing equipment and accessories,
Everlast Worldwide Inc. licenses its brand to providers of men's and
women's sportswear and active wear, children's wear, footwear, watches,
cardiovascular exercise equipment and gym/duffel bags. At the retail level,
Everlast's licensed products generate over $700 million in revenues. The
company's Web site can be found at http://www.everlast.com.
Statements made in this Press Release that are estimates of past or
future performance are based on a number of factors, some of which are
outside of the Company's control. Statements made in this Press Release
that state the intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are forward-looking
statements. It is important to note that actual results could differ
materially from those projected in such forward-looking statements.
Information concerning factors that could cause actual results to differ
materially from those in forward-looking statements is contained from time
to time in filings of Everlast Worldwide with the U.S. Securities and
Exchange Commission. Copies of these filings may be obtained by contacting
Everlast Worldwide or the SEC.
SOURCE Everlast Worldwide Inc.