Everyday Health, Inc. Unveils YouTube Channel as Part of Comprehensive Broadcast Strategy
NEW YORK, Oct. 31, 2011 /PRNewswire/ -- Everyday Health, Inc., the largest provider of online health solutions to consumers and healthcare professionals, announced today that it will significantly increase its investment in video and broadcasting. The company announced the launch of its YouTube channel, "Everyday Health TV: Content to Change Your Life," which is part of YouTube's new original channels initiative. The first of Everyday Health TV's original programs will premiere on YouTube in February 2012, with the official channel launch in April 2012.
The partnership with YouTube to create an original health and wellness channel is a key component of the Everyday Health Studios unit that is developing an array of new video content, including the Everyday Health television series that debuted on the ABC stations in September. Many of the same top health and wellness experts found at EverydayHealth.com will participate in Everyday Health TV, including: Arthur Agatston, M.D., author of The South Beach Diet, Joy Bauer, MS, RD, and Heidi Murkoff, creator of the world-renowned What to Expect® parenting and pregnancy brand.
"Everyday Health TV fulfills our mission to provide consumers with the best health information, advice and inspiration across all media," explained Ben Wolin, a co-founder and the chief executive officer of Everyday Health. "Today you do not need to be an offline broadcaster to distribute premium video content at scale and we intend for Everyday Health to be a major player in video and TV going forward."
The Everyday Health TV channel is part of YouTube's recently announced plan to bring around 100 original channels to its platform. Everyday Health joins the ranks alongside some of the hottest media companies and the biggest producers and celebrities in Hollywood, as part of this YouTube launch of advertising-supported channels for YouTube's worldwide audience (new partner channels, including Everyday Health TV, were announced Friday by YouTube).
The collaboration with YouTube also offers new opportunities and offerings for marketers by expanding the Everyday Health platform and allowing them to reach a new audience of qualified scale at targeted moments. In addition to partnering with leading producers, the Everyday Health Studios division is building its own studio which models a television network more so than a traditional Internet company.
The enhanced video effort under the Everyday Health Studios umbrella is being led by Paul Slavin, who joined the company as senior vice president and general manager, global news and Everyday Health Studios, in September. "Everyday Health TV on YouTube will look and feel more like a traditional TV network," Slavin said. "Our intention is to be the premium destination for health and wellness videos on YouTube, EverydayHealth.com, and the entire Everyday Health portfolio of web and mobile sites."
Some of the programs for Everyday Health TV (launching in 2012 at YouTube.com/EverydayHealth) include a cooking competition show with a healthy twist, an interactive fitness show that will allow viewers a format for competing in head-to-head tests, and a weight-loss challenge show with teams and an interactive element for home viewers to get moving.
About Everyday Health, Inc.
Attracting 28 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health, the television series, is brought to you by EverydayHealth.com. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
SOURCE Everyday Health, Inc.