Everyday Health Studios Expands Video Team & Offerings
Everyday Health Announces Core Team of Digital & Broadcast Professionals to Lead Health and Wellness Video Production and Innovative Sales Products
NEW YORK, April 24, 2012 /PRNewswire/ -- On the heels of the launch of its original YouTube channel "Everyday Health: TV to Change Your Life," Everyday Health, Inc. – the leading new media health company – announces its Everyday Health Studios team and begins offering daily video reports. The newly announced digital and broadcast team includes Stephanie Sy, who comes to Everyday Health after 10 years as an ABC News Correspondent reporting for national television programs Good Morning America and Nightline. In her new role, Ms. Sy will be reporting for all Everyday Health properties. The growth of Everyday Health Studios is part of Everyday Health's continued investment in its 360 degree video strategy to offer the full spectrum of health and wellness news and entertainment to its growing audience of 38 million.
Led by Paul Slavin, Everyday Health Studios will create more than 1,500 video titles this year. More than 175 hours of original content will be created to appeal to health-conscious consumers and to marketers. The content will cover all aspects of living well: breaking medical news; condition management; and lifestyle programming with healthy beauty, nutrition, family and fitness.
Everyday Health Studios oversees Everyday Health's weekly television series (airing on ABC-TV stations), its original YouTube channel, and all the short and long form videos created for the Everyday Health portfolio of websites and mobile applications.
"Everyday Health adds to its trusted content with professionally-produced, premium-quality video that is engaging to our users and valuable to our advertisers," said Paul Slavin, GM/SVP Global News and Everyday Health Studios. "The talented group at Everyday Health Studios brings unparalleled experience and rich industry knowledge to the table."
Joanna Breen, a three-time Emmy® award winning television producer turned digital entrepreneur will lead the Everyday Health Studios team as Vice President, Video and Television Programming. She enjoyed a successful career at ABC's primetime news magazine program 20/20 before creating the how-to video site, Howdini.com. Her team includes Stephanie Sy as Senior Editor and Correspondent and veteran CBS health news journalist Pam Auerbach. Also on Breen's team: Veronica Brooks who was most recently producing at iVillage, Julia Harrison, Stephen Nahorniak, Zoe Stark, and Leslie Steinberg.
Orlando Reece also joins Everyday Health, Inc. as Vice President, Head of Broadcast and Digital Video Sales reporting to Laura Klein, SVP, Sales, PR & Corporate Branding. Reece brings more than 20 years of experience in representing broadcast networks, cable networks and digital media companies. In his new role, he will extend Everyday Health's unique video sponsorship offerings, product integration capability and custom content creation opportunities to the advertising and creative communities. Reece has a proven track record for increasing revenue from his posts at NBC, ABC, MTV, Yahoo!, Martha Stewart Living Omnimedia, and most recently Grab Networks, a distributed digital video company.
About Everyday Health, Inc.
Everyday Health is the leading new media health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Source: comScore Media Metrix; comScore Video Metrix; Facebook Insights; Twitter
Everyday Health Studios is the video and TV production division of Everyday Health, Inc., the leading new media health company that reaches 38 million people each month. Led by Paul Slavin, GM/SVP, Global News and Everyday Health Studios, the division is responsible for original content creation, syndication and distribution of premium quality, engaging health-related video for existing and future channels. Currently, Everyday Health Studios oversees the company's weekly television series "Everyday Health," which airs on ABC-TV stations, as well as Everyday Health's premium channel on Google's YouTube, and all videos created for the Everyday Health portfolio of websites and mobile applications. In 2012, Everyday Health Studios will create more than 1,500 video titles totaling over 175 hours of original content.
SOURCE Everyday Health, Inc.
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