Evian(R) Natural Spring Water Celebrates Its 24th Year as a Sponsor of The US Open

WHITE PLAINS, N.Y., Aug. 31 /PRNewswire/ -- For the 24th year, the Evian(R) Natural Spring Water brand will be the official bottled water of the much-anticipated US Open, which kicks off at the USTA Billie Jean King Tennis Center in Flushing, New York on August 31. During the US Open, which runs through September 13, Evian will tastefully bring to life its new "Live Young(TM)" ad campaign, which embodies energy, youthful optimism and an active lifestyle -- all attributes inherent to the spirit of Evian as well as the tennis community.

As seen on national news morning shows throughout the summer, the worldwide "Live Young(TM)" launch kicked off with the innovative and entertaining Evian rollerbabies video on YouTube in the U.S., France, UK, Germany, Canada and Japan. These babies will be woven in a surprising fashion throughout Evian's presence at the US Open in 2009.

"The Evian brand is a natural partner with premium event experiences such as the US Open," said Jerome Goure, vice president of marketing for Danone Waters of America, Inc. "The premium event experience of the US Open in Flushing, filled with pure and infectious energy and love-of-life, makes it the perfect setting for Evian's new 'Live Young(TM)' ads, which feature lively, happy babies. 'Live Young(TM)' is the definitive expression of the brand's values -- origin, health and youth -- all themes that resonate with the US Open experience -- the ultimate in tennis."

To date, the viral "Live Young(TM)" YouTube video has been a success, receiving over eight million views in the U.S. alone. The US video can be viewed by visiting www.evian.com.

Evian is precious and pure: a miracle of nature. It's a perfect refreshment for US Open attendees, and will be available for purchase throughout tournament grounds.

For more information, visit www.Evian.com.

About Evian Natural Spring Water

Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium natural spring water. Every drop of Evian takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

Today, Evian Natural Spring Water is a brand of Danone, a global leader in the food industry and a leading producer of packaged water, dairy, infant nutrition and medical nutrition products. The mission of Danone is to bring health through food to as many people as possible. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the most premium natural spring water for those, including many of the entertainment industry's elite, who like to treat themselves to the very best.

More information can be found on Evian's Web sites: www.evian.com/us, and www.ShopEvian.com.

SOURCE Evian North America

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