Ewan Paterson Heads to DDB Chicago as Chief Creative Officer
Award-Winning CHI, BBH and DDB London Alum to Lead Top-Awarded Creative Department
CHICAGO, May 24 /PRNewswire/ -- One of the world's most awarded copywriters and creative leaders is joining DDB. DDB Chicago announced today that Ewan Paterson, 47, will join the agency on June 21 as Chief Creative Officer. Ewan will report to Rick Carpenter, President and CEO of the agency.
"Ewan is an exceptional creative talent and a proven leader. Throughout his career he has continually demonstrated the ability to elevate the quality of the creative work to a world-class level," said Carpenter. "I am impressed with his approach to delivering idea-centered creative business solutions for clients and I am thrilled to have him lead our creative efforts."
Paterson joins DDB from London's CHI & Partners, where he served as Executive Creative Director and Managing Partner. Under his leadership, CHI created a company with a diverse mix of talent from all disciplines working as one team.
"I'm incredibly excited to be at DDB and back in the most creative agency network in the world," said Paterson. "The agency has a client list to die for, great work in its DNA, and huge opportunities to create new and original work. There isn't an agency I'd have left CHI London for but DDB.
"I want to bring to the agency my experience from a decade at DDB London and five years creating and running a totally integrated agency at CHI."
Ewan has an impressive creative pedigree including 10 years at DDB London, where he worked with brands such as Volkswagen, American Airlines and Sony. During Ewan's tenure as Joint Creative Director at DDB London, the agency won the Cannes Print Grand Prix for Volkswagen "Cops," and placed runner-up for most awarded agency at Cannes in 2004.
While at Bartle Bogle Hegarty, Ewan created campaigns for British Airways, Unilever and Vodafone, and most recently as Executive Creative Director at CHI, he is credited with the outstanding viral and interactive work for Britvic's Drench water brand that helped catapult the brand to a major player in the bottled-water market.
"Ewan has the crucial ability to understand today's social behavior and consumer mindset toward brands to create the kind of work people want to share," added Carpenter.
DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top 5 consolidated advertising and marketing services global networks in the world, according to Advertising Age. DDB also has been ranked as the most awarded agency network in the world by Creativity magazine, the International Advertising Festival at Cannes and The Gunn Report, among others. In 2009 DDB was named Global Network of the Year by Campaign magazine and Tribal DDB won Digital Agency of the Year from Media. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue™, influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (OMC).
SOURCE DDB Worldwide Communications Group Inc.
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