Experience Jimi Hendrix on Your Phone

Verizon Wireless and Universal Music Group to Exclusively Offer More Than

60 Tracks from Rock Legend



Sep 25, 2006, 01:00 ET from Verizon Wireless

    BASKING RIDGE, N.J., and LOS ANGELES, Sept. 25 /PRNewswire/ -- In a
 mobile music first and available exclusively through Verizon Wireless, Jimi
 Hendrix ring tones and Ringback Tones will be available on mobile phones.
 Verizon Wireless and Universal Music Mobile, a division of Universal Music
 Group (UMG), the world's leading music company, are teaming up to bring
 Verizon Wireless customers more than 60 tunes from one of the most
 influential and talented guitarists in rock music history. Verizon Wireless
 customers can also download Jimi Hendrix's full-track songs through V CAST
 Music, the world's most comprehensive mobile music service with a library
 of more than 1.4 million songs.
     Verizon Wireless is the only place fans can personalize their phones
 with music from 60 of Jimi Hendrix's most-remembered hits, including
 "Voodoo Child," "Fire," "Hey Joe," "Purple Haze," and "Foxy Lady."
 Beginning tomorrow, customers can select from the following Jimi Hendrix
 ring tones and Ringback Tones:
     * 1983  ...                         * All Along The Watchtower (Intro)
        (A Merman I Should Turn To Be)   * Angel (Chorus)
     * 51st Anniversary                  * Are You Experienced?
     * Ain't No Telling                  * Bold As Love
     * All Along The Watchtower (Solo)   * Burning Of The Midnight Lamp (Intro)
     * Can You See Me                    * Manic Depression (Chorus)
     * Castles Made Of Sand              * May This Be Love
     * Come On (Let The Good Times Roll) * Message To Love
     * Crosstown Traffic                 * Night Bird Flying
     * Drifting                          * One Rainy Wish
     * EXP                               * Purple Haze (Chorus)
     * Ezy Ryder                         * Purple Haze (Intro)
     * Fire                              * Rainy Day, Dream Away
     * Foxy Lady                         * Red House
     * Freedom  (Intro)                  * Remember
     * Freedom (Chorus)                  * Room Full Of Mirrors
     * Gypsy Eyes                        * She's So Fine
     * Have You Ever Been (To Electric   * Spanish Castle Magic (Chorus)
        Ladyland)                        * Spanish Castle Magic (Verse)
     * Hey Joe                           * Star Spangled Banner
     * Highway Chile                     * Stepping Stone
     * I Don't Live Today                * Stone Free
     * If 6 Was 9                        * The Wind Cries Mary
     * Izabella                          * Third Stone From The Sun
     * Little Miss Lover                 * Up From The Skies
     * Little Miss Strange               * Voodoo Child
     * Little Wing                       * Voodoo Child (Intro)
     * Little Wing (Intro)               * Wait Until Tomorrow
     * Long Hot Summer Night             * Who Knows
     * Love Or Confusion                 * You Got Me Floatin'
     * Manic Depression (Verse)          * Machine Gun
     John Harrobin, vice president of digital media and marketing for
 Verizon Wireless, said, "While genres such as hip-hop are wildly popular
 with our younger demographic, music from classic rockers like the ultimate
 guitar icon, Jimi Hendrix, resonates with a large part of our music base.
 Our relationship with Universal Mobile Music allows us to offer our
 customers the music that matters most to them in many formats -- whether
 their choice is a ring tone, Ringback Tone or full-track V CAST Music
 song."
     "We are thrilled to join Universal Music Mobile in offering the rich
 legacy of Jimi Hendrix's music to Verizon Wireless subscribers," stated
 Bruce Resnikoff, president of Universal Music Enterprises, which oversees
 the marketing of the Universal Music Group's catalog, which is the largest
 in the world. "This unprecedented offering builds upon our commitment to
 providing the most extensive and provocative music catalog in the world to
 our mobile partners, while giving fans even more choice and ways to
 purchase legitimate digital downloads."
     Verizon Wireless customers with TXT Messaging-capable phones can get
 the exclusive music by sending the TXT Message "JIMI" to 7575. Once
 received, customers will get a reply message that will ask them to choose
 from ring tones, Ringback Tones or V CAST Music. Verizon Wireless customers
 can also purchase exclusive Jimi Hendrix ring tones and Ringback Tones to
 personalize their phones with the VZW Tones Deluxe application on select
 Get It Now(R)- enabled phones.
     Ringback Tones are available to Verizon Wireless customers for a
 monthly fee of $0.99 per month. Each Ringback Tone purchased is $1.99,
 which provides unlimited use for one year. Download charges for Get It Now
 applications vary and airtime charges apply when browsing, downloading and
 using certain applications. Customers need a Get It Now-enabled handset and
 Verizon Wireless digital service to access the Get It Now virtual store.
     For more information about Verizon Wireless products and services,
 visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go
 to www.verizonwireless.com.
     About Verizon Wireless
     Verizon Wireless owns and operates the nation's most reliable wireless
 network, serving 54.8 million voice and data customers. Headquartered in
 Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon
 Communications (NYSE:   VZ) and Vodafone (NYSE and LSE: VOD). Find more
 information on the Web at www.verizonwireless.com. To preview and request
 broadcast-quality video footage and high-resolution stills of Verizon
 Wireless operations, log on to the Verizon Wireless Multimedia Library at
 www.verizonwireless.com/multimedia.
     About Universal Music Group
     Universal Music Group is the world's largest music company with wholly
 owned record operations or licensees in 75 countries. Its businesses also
 include Universal Music Publishing Group, one of the industry's largest
 global music publishing operations.
     Universal Music Group consists of record labels Decca Music Group,
 Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island
 Def Jam Music Group, Lost Highway Records, Machette Music, MCA Nashville,
 Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal
 Music Latino, Universal Motown Records Group, and Verve Music Group as well
 as a multitude of record labels owned or distributed by its record company
 subsidiaries around the world. The Universal Music Group owns the most
 extensive catalog of music in the industry, which is marketed through two
 distinct divisions, Universal Music Enterprises (in the U.S.) and Universal
 Strategic Marketing (outside the U.S.). Universal Music Group also includes
 eLabs, a new media and technologies division, and Universal Music Mobile.
     Universal Music Group is a unit of Vivendi, a global media and
 communications company.
     Get It Now is a registered trademark of Verizon Wireless.
 
 

SOURCE Verizon Wireless

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