Exponential(TM) Announces Contextual Advertising Solution

EchoTopic(TM) Strengthens Exponential's Extensive Range of Marketing

Solutions

    EMERYVILLE, Calif., Sept. 26 /PRNewswire/ -- Technology-enabled media
 services company Exponential(TM), today announced the launch of
 EchoTopic(TM), a contextual advertising solution that delivers in-text
 advertising campaigns on premium publisher sites across the Tribal
 Fusion(R) Network.
     EchoTopic offers in-text advertising campaigns targeted to the specific
 topic of the page on premium publisher sites within the Tribal Fusion
 Network. The EchoTopic proprietary technology scans and indexes each page
 and semantically analyzes it to determine the true topic of the page. It
 then determines which words on the page are related to the main topic and
 highlights them with ads that are contextually relevant. When a user moves
 the mouse over a highlighted word or phrase, the most contextually relevant
 and best performing message appears as a balloon ad.
     The ad unit can incorporate text, graphics and video, and the user is
 able to click through to the advertiser's website for additional
 information about the product. EchoTopic enables advertisers to target
 their customers when they are most receptive -- reading relevant content.
 Campaigns target a set of topics, are purchased on a pay-per-click model
 and are managed through a simple self-service interface.
     "EchoTopic was beta tested in the technology vertical, and we saw
 better results than other in-text providers," said Michael Papale,
 Exponential's Vice President of Sales for EchoTopic. "We are currently
 contextualizing the entire Tribal Fusion network so that advertising can be
 easily targeted to the specific topic of the page -- providing more
 contextually relevant ads and a better experience for the end user. "
     EchoTopic's key difference is its use of true semantic analysis to
 determine the topic of the page, as opposed to the simple keyword
 highlighting used by competing product offerings. This compelling
 differentiator translates to more relevant advertisements and a better user
 experience; advertisers find that visitors to their site are more qualified
 and interested in their product because they clicked on an ad placed in
 relevant content.
     Pilot advertiser PC Tools has already begun to see the promise of
 EchoTopic. "We have tested the EchoTopic product and are excited about its
 potential to help us drive sales," said Mark Beare, Marketing Coordinator
 for PC Tools. "We were impressed by Exponential's technology and their
 ability to place our ads on pages that were a good fit for our products."
     Using EchoTopic, publishers can generate additional revenue from
 contextual advertising. EchoTopic ad units can incorporate text, graphics
 and video, and may also be combined with dynamically generated messages to
 deliver a more customized campaign. Publishers have full control of
 campaigns running on their sites, and the technology also lets users opt
 out of seeing ads.
     Computing.Net is a pilot publisher partner using EchoTopic. According
 to Justin Weber, Managing Member, Computing.Net, LLC. "When it comes to
 relevant keyword selection, EchoTopic has been head and shoulders above
 similar offerings. It has been a great, non-intrusive source of incremental
 revenue for Computing.Net."
     As online advertising grows ever more popular, Exponential's EchoTopic
 recognizes the need for a more organized and relevant approach to internet
 advertising. EchoTopic provides advertising opportunities to large and
 small business, delivering concrete marketing results, as well as managing
 ad content for the consumer.
     About Exponential(TM) Interactive, Inc.
     Exponential is a technology-driven media services company that delivers
 innovative products and services offering various types of digital
 marketing to meet the demands of advertisers and publishers. Representing
 over 1,000 of the key vertical publishers, and as the partner of choice for
 many of the world's leading advertising agencies and advertisers for their
 online campaigns, the company offers a fully integrated suite of online
 advertising solutions, including brand and CPM advertising, performance
 marketing, lead generation, local search, online shopping portal and
 contextual solutions.
     Exponential Interactive, Inc. is privately held and headquartered in
 Emeryville, CA and has offices throughout the United States and in London
 and India. For more information, please call 510.250.4018 or visit:
 http://www.exponential.com
     Media Contact:
     Lauren Karp
     Trier and Company for Exponential
     415-533-4000
     lauren@triercompany.com
 
 

SOURCE Exponential Interactive, Inc.