Eye-Fi Collaborates With Nikon on First Camera Enhanced for Eye-Fi Card, Adds 'My Picturetown' To Eye-Fi Service

Nikon's New D60 Digital SLR is the First Camera in "Eye-Fi Connected"


Jan 30, 2008, 00:00 ET from Eye-Fi Inc.

    MOUNTAIN VIEW, Calif., Jan. 30 /PRNewswire/ -- Eye-Fi, makers of the
 world's first wireless memory card for digital cameras, today announced
 that it collaborated with Nikon Corporation, a world leader in digital
 imaging and precision optics, to deliver enhanced integration of the Eye-Fi
 Card with Nikon's new D60 digital SLR camera. Eye-Fi will also add Nikon's
 "my Picturetown" online photography community to its Eye-Fi Service as a
 photo sharing option for users.
     Nikon's D60 digital SLR will make it easier for photographers to
 wirelessly upload images using an Eye-Fi Card to their computer or favorite
 online photo sharing site. It's the first camera to be part of the "Eye-Fi
 Connected" program, an Eye-Fi initiative offering camera, media card and
 digital home device makers an easy means to incorporate the power of
 wireless connectivity and Web services into their products.
     "Nikon has been on the forefront of embracing wireless photography and
 finding innovative ways for users to share memories," said Tadashi
 Nakayama, General Manager of Marketing for Nikon. "By working with Eye-Fi,
 we're making it easier than ever to save and share pictures without the
 inconveniences of wires and cables."
     While the Eye-Fi Card works seamlessly with most digital cameras, the
 Eye- Fi-enhanced Nikon D60 will offer users an improved out-of-the-box
 experience. The new digital SLR will detect when an Eye-Fi Card is inserted
 and automatically adjust its power timer settings to ensure that photos
 upload effortlessly for sharing and storing.
     "This is our first announcement with a camera manufacturer, and it's
 exciting to work with such a prestigious innovator in traditional, digital
 and wireless photography," said Jef Holove, CEO for Eye-Fi. "Our work with
 Nikon is another vital step in our mission to make taking, saving and
 sharing digital memories as automatic and effortless as possible."
     Beginning this Spring, Eye-Fi will also offer users access to "my
 Picturetown," Nikon's online digital photo storage and sharing service.
 With the addition of my Picturetown, users will be able to upload photos to
 one of 20 online photo sharing, printing, social networking and blogging
 sites. The Eye-Fi Card, which was recently named "Best in Show" at Macworld
 and won Yahoo! Tech's "Last Gadget Standing" competition at the
 International Consumer Electronics Show, will be demonstrated at the PMA
 tradeshow in Las Vegas, Jan.31-Feb. 2 at booth U237.
     About Eye-Fi
     Founded in 2005, the company is dedicated to building products and
 services that help consumers navigate, nurture and share their visual
 memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
 automatically send photos from a digital camera to online, in-home and
 retail destinations. Headquartered in Mountain View, Calif., the company's
 investors include Opus Capital and Shasta Ventures. More information is
 available at www.eye.fi.
     *Nikon has collaborated with Eye-Fi but is not responsible for the
 quality of Eye-Fi's products and services.

SOURCE Eye-Fi Inc.