MOUNTAIN VIEW, Calif., Jan. 30 /PRNewswire/ -- Eye-Fi, makers of the
world's first wireless memory card for digital cameras, today announced
that it collaborated with Nikon Corporation, a world leader in digital
imaging and precision optics, to deliver enhanced integration of the Eye-Fi
Card with Nikon's new D60 digital SLR camera. Eye-Fi will also add Nikon's
"my Picturetown" online photography community to its Eye-Fi Service as a
photo sharing option for users.
Nikon's D60 digital SLR will make it easier for photographers to
wirelessly upload images using an Eye-Fi Card to their computer or favorite
online photo sharing site. It's the first camera to be part of the "Eye-Fi
Connected" program, an Eye-Fi initiative offering camera, media card and
digital home device makers an easy means to incorporate the power of
wireless connectivity and Web services into their products.
"Nikon has been on the forefront of embracing wireless photography and
finding innovative ways for users to share memories," said Tadashi
Nakayama, General Manager of Marketing for Nikon. "By working with Eye-Fi,
we're making it easier than ever to save and share pictures without the
inconveniences of wires and cables."
While the Eye-Fi Card works seamlessly with most digital cameras, the
Eye- Fi-enhanced Nikon D60 will offer users an improved out-of-the-box
experience. The new digital SLR will detect when an Eye-Fi Card is inserted
and automatically adjust its power timer settings to ensure that photos
upload effortlessly for sharing and storing.
"This is our first announcement with a camera manufacturer, and it's
exciting to work with such a prestigious innovator in traditional, digital
and wireless photography," said Jef Holove, CEO for Eye-Fi. "Our work with
Nikon is another vital step in our mission to make taking, saving and
sharing digital memories as automatic and effortless as possible."
Beginning this Spring, Eye-Fi will also offer users access to "my
Picturetown," Nikon's online digital photo storage and sharing service.
With the addition of my Picturetown, users will be able to upload photos to
one of 20 online photo sharing, printing, social networking and blogging
sites. The Eye-Fi Card, which was recently named "Best in Show" at Macworld
and won Yahoo! Tech's "Last Gadget Standing" competition at the
International Consumer Electronics Show, will be demonstrated at the PMA
tradeshow in Las Vegas, Jan.31-Feb. 2 at booth U237.
Founded in 2005, the company is dedicated to building products and
services that help consumers navigate, nurture and share their visual
memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
automatically send photos from a digital camera to online, in-home and
retail destinations. Headquartered in Mountain View, Calif., the company's
investors include Opus Capital and Shasta Ventures. More information is
available at www.eye.fi.
*Nikon has collaborated with Eye-Fi but is not responsible for the
quality of Eye-Fi's products and services.
SOURCE Eye-Fi Inc.