Eye-Fi Makes Photo Uploads Twice As Fast; Launches Customized Service Upgrades

    PHOTOKINA and COLOGNE, Germany, Sept. 23 /PRNewswire/ -- Eye-Fi Inc.
 (www.eye.fi), makers of the world's first wireless memory card for digital
 cameras, today announced enhancements to its family of Eye-Fi cards that
 will make the upload of digital photos from camera to computer twice as
 fast. The faster wireless speeds will also be made available to existing
 Eye-Fi users at no extra cost. In addition, users will be able to upgrade
 their Eye-Fi cards to add the individual services they want, including Web
 sharing, geotagging and hotspot access.
 
     "Faster wireless uploads and the ability to add new services to your
 Eye-Fi card are significant advancements in making it more convenient and
 rewarding to save and share digital memories," said Jef Holove, CEO of
 Eye-Fi. "Even better, we're able to offer this new convenience and
 flexibility to current users as well as new customers."
 
     Beginning October 5, new and existing Eye-Fi card owners can easily add
 features that are not already included on their cards and renew annual
 services. By using the updated Eye-Fi Manager Web application, users can
 add the following services to their cards:
 
 

     -- Web Sharing -- Users who have an Eye-Fi Home card can add Eye-Fi's
        popular Web sharing service to send photos directly from their camera
        to one of more than 20 online photo sharing, printing, social
        networking or blogging sites using a wireless network, saving the time
        and hassle of manually uploading from the computer. Annual service fee:
        $9.99.
     -- Geotagging -- Users who have an Eye-Fi Home or Share card can add
        geotagging to their card.  Geotagging invisibly adds geographic
        information indicating where the photo was taken, allowing users to map
        where their memories were captured. Annual service fee: $14.99.
     -- Hotspot Access -- Users who have an Eye-Fi Share card can upgrade their
        card to automatically upload photos away from home at more than 10,000
        Wayport hotspots and through open hotspots.  Annual service fee: $14.99.
 
     Also announced today, Eye-Fi users will be able to upload photos
 directly to one of two new online photo destinations: Apple's MobileMe and
 AdoramaPix. MobileMe members can wirelessly send photos from their camera
 directly to their MobileMe Gallery which can then be viewed by friends and
 family on the Web, iPhone, iPod touch and Apple TV. Available now, users
 will also be able to upload photos directly from their camera to their
 AdoramaPix account, where they can edit, share and make prints.
 
     As a significant nationwide expansion, Eye-Fi cards will be available
 for purchase at more than 900 Best Buy stores throughout the United States,
 as well as at Circuit City, Ritz Camera Centers and major online retail
 sites.
 
     By October 5, users will be able to enjoy Eye-Fi's faster upload speeds
 and service upgrades, and purchase cards from Best Buy stores nationwide.
 
     At the Photokina trade show in Cologne, Germany, Sept. 23-28, Eye-Fi
 will demonstrate its family of products in booth # B19b in the USA/Canada
 Pavilion, Hall 4.1.
 
     Eye-Fi's family of products include the Eye-Fi Home, Eye-Fi Share and
 Eye-Fi Explore cards with MSRPs ranging from $79-$129 USD. Eye-Fi cards
 have garnered numerous awards, including PC World's "The 100 Best Products
 of 2008" and Yahoo! Tech's "Last Gadget Standing 2008." For more
 information, please visit www.eye.fi.
 
     About Eye-Fi
 
     Founded in 2005, the company is dedicated to building products and
 services that help consumers navigate, nurture and share their visual
 memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
 automatically send photos from a digital camera to online, in-home and
 retail destinations. Headquartered in Mountain View, Calif., the company's
 investors include LMS Capital, Opus Capital, Shasta Ventures and TransLink
 Capital. More information is available at www.eye.fi.
 
 
 

SOURCE Eye-Fi Inc.