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Facebook and Microsoft Expand Strategic Alliance
Microsoft to take equity stake in Facebook; companies expand advertising
deal to cover international markets.
PALO ALTO, Calif. and REDMOND, Wash., Oct. 24 /PRNewswire-FirstCall/ --
Facebook(R) and Microsoft Corp. today announced that Microsoft will take a
$240 million equity stake in Facebook's next round of financing at a $15
billion valuation, and the companies will expand their existing advertising
partnership. Under the expanded strategic alliance, Microsoft will be the
exclusive third-party advertising platform partner for Facebook, and will
begin to sell advertising for Facebook internationally in addition to the
United States.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
"We are pleased to take our Microsoft partnership to the next level,"
said Owen Van Natta, vice president of operations and chief revenue officer
at Facebook. "We think this expanded relationship will allow Facebook to
continue to innovate and grow as a technology leader and major player in
social computing, as well as bring relevant advertising to the more than 49
million active users of Facebook."
"Making this investment and expanding this partnership will position
Microsoft and Facebook to better take advantage of advertising
opportunities around the world, and is a great win for not only for our two
companies, but also our collective users and advertisers," said Kevin
Johnson, president of the Platforms & Services Division at Microsoft. "We
have partnered well over the past year and look forward to doing some
exciting things together in the future. The opportunity to further
collaborate as advertising partners is a big reason we have decided to take
an equity stake, and is a strong statement of our confidence in the
long-term economics of this partnership."
Facebook continues to experience strong growth both in the U.S. and
international markets; 59 percent of Facebook's users are outside the U.S.
With an average of 250,000 new users registering each day, Facebook
continues to be one of the most-trafficked sites on the Internet.
On Aug. 22, 2006, the companies announced a U.S.-only strategic
alliance that named Microsoft the exclusive provider of standard banner
advertising on Facebook using Microsoft's digital advertising solutions and
the Microsoft(R) adCenter platform. In early 2007, the terms were extended
to 2011.
About Facebook
Founded in February 2004, Facebook is a social utility that helps
people communicate more efficiently with their friends, family and
coworkers. The company develops technologies that facilitate the sharing of
information through the social graph, the digital mapping of people's
real-world social connections. Anyone can sign up for Facebook and interact
with the people they know in a trusted environment. Facebook is a part of
millions of people's lives and half of the users return daily. Facebook is
a privately-held company and is headquartered in Palo Alto, Calif.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
Facebook is a registered trademark of Facebook, Inc.
Microsoft is registered trademark of the Microsoft group of companies.
SOURCE Microsoft Corp.
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