Facebook Senior Executive Gokul Rajaram takes on Big Data as Sociocast's Newest Advisor

NEW YORK, Aug. 6, 2012 /PRNewswire-iReach/ -- Gokul Rajaram - Product Director of Ads at Facebook and former Google Adsense exec - has announced that he will join Sociocast's advisory board. Gokul is the latest industry pioneer to join the startup Sociocast, which offers a Software-as-a-Service platform aimed at helping companies maximize the utilization of their Big Data sets.

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Gokul joins an already impressive lineup of scientific and business leaders on Sociocast's board, including distinguished Professor and Director of Northeastern University's Center for Network Science Dr. Albert-Laszlo Barabasi , venture investor Jerry Neumann , MediaMath founder Joe Zawadzki , and an early investor in Google Bobby Yazdani.

"Sociocast has positioned itself for massive growth. Its Big Data platform enables companies to transform their high-volume, high-velocity data sets into high-impact initiatives," says Gokul. "I'm excited to help Sociocast manage their growth and create a product roadmap."

Prior to Facebook, Gokul spearheaded the development of Google's flagship product AdSense, while integrating Google's DoubleClick acquisition. Sociocast is next to the recently Yahoo-acquired Associated Content and Collective Media's Tumri on Gokul's roster of companies he has successfully advised through high-growth periods.

"We are delighted to have Gokul join our board of advisors," says Albert Azout , Founder and CEO of Sociocast. "We trust his experience advising early stage companies whose growth patterns strongly resemble Sociocast's current path."

Since the platform became commercially available in October 2011, Sociocast has processed an exponentially increasing volume of data on behalf of its growing client roster, which includes the likes of data aggregators, networks, and trading desks. By Q2 2012, Sociocast had released several new features specifically designed to help its clients better explore and segment their data sets for enhanced optimization. The company plans to roll out Big Data solutions that address an even wider scope of industries in the coming year.

About Sociocast

Sociocast enables companies to transform their Big Data and deliver predictive, real-time insights to drive data utilization and monetization. Launched in 2010, Sociocast uses proprietary time-series prediction and network graph-based techniques to find patterns of connectivity between rapidly evolving data points in massive data sets. Sociocast's data management infrastructure and patented prediction engine makes Big Data accessible for anyone looking to improve decision-making by interpreting the explosion of human data.

Sociocast's flagship product, Sociocast ConnectTM, identifies patterns in high-velocity structured and unstructured data, helping companies find important and actionable correlations in their Big Data. Sociocast ConnectTM is an industry breakthrough-collaboration between recognized experts in social network analysis, complex networks, consumer behavior and human mobility, and machine learning. To learn more about Sociocast, please visit www.sociocast.com. Follow Sociocast on Twitter at www.twitter.com/sociocast.

Media Contact: Meghan Cross StyleCaster Media Group, 646-300-8364, Meghan.Cross@StyleCaster.com

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SOURCE Sociocast