Fair Trade Brands Announce 2nd Annual Consumer Campaign for World Fair Trade Day - May 11, 2013

700+ Retailer Events Planned - National Sweepstakes Offers a Fair Trade Adventure for Two to Peru

PORTLAND, Ore., March 4, 2013 /PRNewswire-USNewswire/ -- The fair trade advocacy organization Fair World Project will hold more than 700 events in retail stores nationwide in celebration of World Fair Trade Day, May 11, 2013. The coordinated campaign with major and independent retail outlets celebrates the principles of fair trade, advancing the interests of small-scale farmers in economically challenged situations. The campaign is sponsored by fair trade brands Alaffia, Alter Eco, Divine Chocolate, Dr. Bronner's, Equal Exchange, Farmer Direct Co-operative and Maggie's Organics.

World Fair Trade Day is an annual initiative of the World Fair Trade Organization. Celebrations by the Fair Trade movement as a whole will reach all corners of the world through events hosted by small-scale producer groups, retailers, non-profit organizations, student groups, consumers and advocates. This year's World Fair Trade Day theme is Fair Trade Relationships. This theme represents a key fair trade principle which our partner brands put at the core of their business structures. This focus allows them to contribute to the transformation of the global economy into one that benefits all people in consumer supply chains instead of favoring just the largest economic interests.

In-store retailer education events country-wide will include product sampling and promotional discounts from sponsoring fair trade brands; screenings of a new informative video about the relationship we have to the people who make the things we buy; and the opportunity to enter for a chance to win a 9-day "Fair Trade Adventure to Peru." The trip is in conjunction with Intrepid Travel and builds upon the success of last years' sweepstakes that sent a lucky winner and a guest to Sri Lanka to visit fair trade coconut farmers that work with one of Dr. Bronner's fair trade projects. This year's winners will visit with cacao and coffee cooperative farmers who supply Alter Eco and Equal Exchange while exploring the Sacred Valley of the Incas, Cusco and majestic Machu Picchu.

"World Fair Trade Day brands are dedicated to working with small-scale producers around the world to help level the playing field in a global economy rigged against them and favoring multi-national corporations that have easy access to credit and can take advantage of economies of scale. This set-up makes it harder for small-scale producers to gain market share," says FWP Executive Director Dana Geffner. "Participation in World Fair Trade Day will give consumers a chance to use their purchasing power to make an impact on the lives of small-scale producers. We hope the winners of the sweepstakes will return home and become fair trade ambassadors that can report first hand on the benefits Fair Trade contributes to people's lives."

Certified fair trade products now represent a multi-billion dollar industry with over 10,000 products in the marketplace. Consumer demand for fair trade products has steadily risen over the course of the last decade thanks to the tireless work of dedicated advocates and advocacy organizations, committed companies, and student activism. Fair trade products are now available at hundreds of natural product retail stores such as Whole Foods Market, Sprouts Farmers Markets, Earth Fare and local cooperatives across North America. 

Fair World Project is a non-profit organization whose mission is to promote organic and fair trade practices and transparent third-party certification of producers, manufacturers and products, domestically and abroad. Through consumer education and advocacy, Fair World Project supports dedicated fair trade producers and brands, and insists on integrity in use of the term "fair trade" in certification, labeling and marketing. Fair World Project publishes a bi-annual publication entitled For a Better World and sponsors regular Fair World Tours of regions with emerging fair trade projects to highlight their role in surrounding communities. For more information, visit: http://www.fairworldproject.org.

SOURCE Fair World Project



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