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WASHINGTON, Oct. 4 /PRNewswire/ -- Strategy consultants FairWinds
Partners announced today the introduction of a premium domain name
administration outsourced solution for leading brand owners. The service
offers proactive strategic recommendations and decision-making support
along with the oversight and administration of all internal and external
activities needed to ensure expert domain name management and to extract
maximum value from the web-brand interplay.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070810/NEF018 )
This service was created in response to the dramatic changes on the
Internet over the past few years and the increasing need for brand owners
to have trusted partners to guide them with leading best practices as the
Internet continues to evolve.
With at least 40% of Internet users now accessing Web sites through
direct navigation, and the simplicity associated with registering domains
and posting recycled advertisements to monetize traffic intended for brand
owners, the importance and value of domain names has dramatically
Owning and using the right domain names enables brand owners to meet
customers at their anticipated locations, and to interact with consumers in
trustworthy and expected ways. Similarly, because of the low cost of domain
names and the ability to quickly and profitably monetize direct navigation
traffic, cybersquatters are attempting to use the namespace for their own
good and at the expense of consumers and brand owners alike.
Since cybersquatting costs brand owners well over $1 billion per year
in diverted sales and lost trust and goodwill, focusing registration and
enforcement activities on the names that are most likely to be used by
online criminals to damage a brand's reputation will simultaneously protect
brand owners' marks and provide for more meaningful interactions with their
customers and partners.
FairWinds recognizes that in most cases corporations have not been able
to successfully navigate this new domain name landscape due to the lack of
expert and objective advice from external advisors and due to insufficient
"Countless brand owners have told us that they recognize the need to
utilize both informed decision-making regarding what names to own and
expert oversight of those names in order to extract more value from their
domain name portfolios," said FairWinds Managing Partner, Josh Bourne.
The FairWinds domain name administration service will enable
corporations to optimize their domain name programs with expert and neutral
outsourcing by leveraging the proven and trusted expertise and experience
of FairWinds Partners.
"Many of our clients want us to improve their domain name programs by
leveraging our domain fulfillment and corporate domain name administration
experiences to deliver cost savings and improved operational efficiencies.
We have launched this service to meet the needs of brand owners that have
expressed the desire to find an alternative to biased providers and
continued use of over-extended internal resources - not only do we bridge
the gap between the client and their various domain name and monitoring
services vendors, but we ensure a seamless and efficient process," said
FairWinds Managing Partner, Phil Lodico.
In keeping with its commitment to the highest quality of client
service, FairWinds has hired Internet veteran Brendan Becker to lead the
Domain Name Administration Outsource Service division. Becker comes to
FairWinds from the GlaxoSmithKline Corporate Intellectual Property
Division, where he was the sole manager of the company's Domain Name
Portfolio for the past five years. Previously, Becker served as a Network
analyst for Dow Jones and Company in Princeton, NJ, and as a Systems
Operations Specialist in the United States Air Force.
About FairWinds Partners:
FAIRWINDS PARTNERS is the leading authority in online traffic
optimization and domain name, Web, and online trademark enforcement
strategies. As a full service Internet strategy consulting firm, FairWinds
Partners is comprised of proven experts with extensive experience advising
the Global 500 and other leading brand owners on the implementation of best
practices and research- based strategies to achieve online business goals.
FairWinds Partners delivers tailored solutions that help clients reduce
costs, grow revenues, and realize their full online potential. Fortune 500
companies, industry leaders, and professional organizations worldwide have
recognized the firm's thought- leadership and expertise. FairWinds Partners
was founded and is run by Josh Bourne and Phil Lodico.
SOURCE FairWinds Partners