FairWinds Provides Outsourced Domain Name Administration to Multinational Corporations

Delivering Improved Performance and Cost Savings to Global Businesses

Oct 04, 2007, 01:00 ET from FairWinds Partners

    WASHINGTON, Oct. 4 /PRNewswire/ -- Strategy consultants FairWinds
 Partners announced today the introduction of a premium domain name
 administration outsourced solution for leading brand owners. The service
 offers proactive strategic recommendations and decision-making support
 along with the oversight and administration of all internal and external
 activities needed to ensure expert domain name management and to extract
 maximum value from the web-brand interplay.
     (Logo: )
     This service was created in response to the dramatic changes on the
 Internet over the past few years and the increasing need for brand owners
 to have trusted partners to guide them with leading best practices as the
 Internet continues to evolve.
     With at least 40% of Internet users now accessing Web sites through
 direct navigation, and the simplicity associated with registering domains
 and posting recycled advertisements to monetize traffic intended for brand
 owners, the importance and value of domain names has dramatically
     Owning and using the right domain names enables brand owners to meet
 customers at their anticipated locations, and to interact with consumers in
 trustworthy and expected ways. Similarly, because of the low cost of domain
 names and the ability to quickly and profitably monetize direct navigation
 traffic, cybersquatters are attempting to use the namespace for their own
 good and at the expense of consumers and brand owners alike.
     Since cybersquatting costs brand owners well over $1 billion per year
 in diverted sales and lost trust and goodwill, focusing registration and
 enforcement activities on the names that are most likely to be used by
 online criminals to damage a brand's reputation will simultaneously protect
 brand owners' marks and provide for more meaningful interactions with their
 customers and partners.
     FairWinds recognizes that in most cases corporations have not been able
 to successfully navigate this new domain name landscape due to the lack of
 expert and objective advice from external advisors and due to insufficient
 internal resources.
     "Countless brand owners have told us that they recognize the need to
 utilize both informed decision-making regarding what names to own and
 expert oversight of those names in order to extract more value from their
 domain name portfolios," said FairWinds Managing Partner, Josh Bourne.
     The FairWinds domain name administration service will enable
 corporations to optimize their domain name programs with expert and neutral
 outsourcing by leveraging the proven and trusted expertise and experience
 of FairWinds Partners.
     "Many of our clients want us to improve their domain name programs by
 leveraging our domain fulfillment and corporate domain name administration
 experiences to deliver cost savings and improved operational efficiencies.
 We have launched this service to meet the needs of brand owners that have
 expressed the desire to find an alternative to biased providers and
 continued use of over-extended internal resources - not only do we bridge
 the gap between the client and their various domain name and monitoring
 services vendors, but we ensure a seamless and efficient process," said
 FairWinds Managing Partner, Phil Lodico.
     In keeping with its commitment to the highest quality of client
 service, FairWinds has hired Internet veteran Brendan Becker to lead the
 Domain Name Administration Outsource Service division. Becker comes to
 FairWinds from the GlaxoSmithKline Corporate Intellectual Property
 Division, where he was the sole manager of the company's Domain Name
 Portfolio for the past five years. Previously, Becker served as a Network
 analyst for Dow Jones and Company in Princeton, NJ, and as a Systems
 Operations Specialist in the United States Air Force.
     About FairWinds Partners:
     FAIRWINDS PARTNERS is the leading authority in online traffic
 optimization and domain name, Web, and online trademark enforcement
 strategies. As a full service Internet strategy consulting firm, FairWinds
 Partners is comprised of proven experts with extensive experience advising
 the Global 500 and other leading brand owners on the implementation of best
 practices and research- based strategies to achieve online business goals.
 FairWinds Partners delivers tailored solutions that help clients reduce
 costs, grow revenues, and realize their full online potential. Fortune 500
 companies, industry leaders, and professional organizations worldwide have
 recognized the firm's thought- leadership and expertise. FairWinds Partners
 was founded and is run by Josh Bourne and Phil Lodico.

SOURCE FairWinds Partners