Fall the Wright Way! Visit The SC Johnson Gallery: At Home with Frank Lloyd Wright in Racine, Wis.
Plan a Weekend Trip to Explore the Company's Free Architectural Tours and Wright-Designed Campus
RACINE, Wis., Oct. 8, 2013 /PRNewswire/ -- Fall is the perfect season for a weekend road trip or getaway. This fall SC Johnson invites everyone to take a fun and educational road trip to visit Usonia: Frank Lloyd Wright's Vision Of The American Home. "Usonia" is this year's annual, free exhibit currently showcased at The SC Johnson Gallery: At Home with Frank Lloyd Wright, in Racine, Wis.
Located on the scenic shores of Lake Michigan, Racine is a short drive for more than 15 million people within the Chicago, Milwaukee and Minneapolis-metropolitan areas. Racine is also home to the Wright-designed campus of SC Johnson – the family company known for trusted household products including Windex® and Ziploc®. While traveling through Wright's home state of Wisconsin, visitors will be able to explore the legendary architect's "Usonian" period, a term that describes his vision for the development of cities featuring affordable and practical, yet beautiful, homes, as well.
"The SC Johnson Wright-designed campus offers the perfect excuse to plan a fall road trip that will be both unique and inspirational," said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication & Sustainability for SC Johnson. "We welcome everyone to Racine to explore our expansive collection of Frank Lloyd Wright artifacts and architectural designs."
Frank Lloyd Wright's Usonian Vision
Wright began designing his first Usonian home during the Great Depression as a way to bring great architecture to every person, a challenge which concerned him throughout his career. The designs incorporated a strong visual connection between the interior and exterior spaces, as well as a focus on the main living areas, including the fireplace, encouraging families to gather together.
The first Usonian house, Jacobs House I, was complete in 1936 for Herbert Jacobs, a journalist in Madison, Wis. The exhibit includes an "exploded" model of this house on special loan from the Milwaukee Art Museum. Exhibit visitors can explore the exact proportions, scale and natural materials Wright used to create this masterpiece. Other highlights of the exhibit include a model of Jester House, which offers visitors an appreciation for Wright's ability to adapt design to beautiful, natural surroundings and several important furniture pieces that resulted from Wright's 1955 venture with Heritage-Henredon furniture makers.
The Gallery, housed in the award-winning Fosters + Partners-designed Fortaleza Hall on SC Johnson's campus, is also home to the Frank Lloyd Wright Research Library that features a collection of more than 800 items. It is co-curated by Brady Roberts, Chief Curator of The Milwaukee Art Museum, and Bruce Brooks Pfeiffer, Archives Director at the Frank Lloyd Wright Foundation.
SC Johnson and Frank Lloyd Wright
The relationship between Wright and H.F. Johnson Jr. began more than 75 years ago. The first building Wright designed for the company was the Administration Building in 1936, followed by the Research Tower in 1944. Today, more than 6,000 Wright enthusiasts and admirers visit the Administration Building and the SC Johnson campus each year to marvel at architectural landmarks. From the miles of Pyrex glass tubing to the dendriform columns, the Administration Building, one of the few Wright commercial designs to continue to operate in its original state, is truly a unique work of art that reflects the innovation, creation and adventure that is still the spirit of SC Johnson today.
Tours Are Free & Open to the Public: SC Johnson offers three tour programs that provide different views of the company's architecture. Tours are on Fridays and are all free of charge. They include:
- The Legacies Tour (3.5 hours) – This in-depth, 3.5-hour tour explores the Wright-designed SC Johnson Administration Building as well as the award-winning Foster + Partners-designed Fortaleza Hall with the Spirit of Carnaúba airplane soaring at its heart. See Sam Johnson's acclaimed film Carnaúba: A Son's Memoir, with its enduring family message, and enjoy the Academy Award-winning documentary To Be Alive! This tour also includes The Gallery.
- The Landmarks Tour (2 hours) – Designed in 1936, the Administration Building was the first project that Wright designed for SC Johnson. Renowned for its unique dendriform columns, open concept half-acre of workspace, circular "bird cage" elevators and 43 miles of glass tubing, this landmark is celebrated as one of the top 25 buildings of the 20th century. In this 2-hour tour, explore the Administration Building and visit Fortaleza Hall. Then, enjoy The Gallery.
- The Gallery Tour (1 hour) – The 1-hour Gallery Tour is designed for those who want to focus on The Gallery and its current exhibit.
All tours also include a visit to The Lily Pad, a gift shop featuring exclusive SC Johnson memorabilia and brand gift merchandise, as well as Wright-inspired items.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 127-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.
SOURCE SC Johnson
More by this Source
Cleaning the Toilet is a Chore No More
Apr 02, 2014, 14:27 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.