Fall TV Season Comes Into Focus as OTX Releases Early Awareness, Interest and Buzz for New Broadcast Shows

    LOS ANGELES, Aug. 8 /PRNewswire/ -- OTX (Online Testing eXchange), the
 leading global consumer research and consulting firm, announced today the
 latest findings for the new fall broadcast programs from TV Dailies, the
 firm's syndicated service that measures awareness, intent to view and buzz
 as well as other key pre-premiere metrics, for hundreds of new programs and
 events on both broadcast and cable.
     TV Dailies polls over 3100 people ages 13-64 each week. The most recent
 results for the new fall broadcast programs on critical measures of
 "awareness", "intent to view", and "buzz" among Adults 18-49 are featured
 below.
     "As the TV landscape continues to expand and fragment, marketing
 campaigns for new shows are getting more complex and more creative," said
 Bruce Friend, President, Media and Entertainment Insights for OTX.
 "Broadcast and cable networks can no longer look at just one metric,
 awareness, to gauge potential new show success. In addition to awareness,
 viewing intent (if, when, and how they intend to view new shows), the
 intensity level of viewing interest, buzz and program appeal are also
 critically important drivers of program viewing success, and TV Dailies
 measures all of these indicators on an ongoing basis."
     With more than six weeks until the official start of the fall season,
 the data suggests that NBC's Bionic Woman and ABC's Cavemen are generating
 the most awareness, interest and buzz. CBS' Cane and FOX Network's Next
 Great American Band are also emerging as top shows on key metrics.
     OTX also measures if the buzz for a new TV show is positive, neutral,
 or negative. For a full breakdown on the buzz for the new broadcast shows
 below, please contact your OTX representative.
     Top 10 New Shows on Awareness
     Bionic Woman (NBC)
     Cavemen (ABC)
     Kid Nation (CBS)
     Pushing Daisies (ABC)
     Cane (CBS)
     Next Great American Band (FOX)
     K-Ville (FOX)
     Journeyman (NBC)
     The Big Bang Theory (CBS)
     Reaper (CW)**
     Gossip Girl (CW)**
     Chuck (NBC)**
 
     **indicates tie for 10th place
 
     Top 5 New Shows on Intent to View (Will Definitely Watch)
     Bionic Woman (NBC)
     Cavemen (ABC)
     Kitchen Nightmares (FOX)
     Private Practice (ABC)
     Cane (CBS)*
     Pushing Daisies (ABC)*
     K-Ville (FOX)*
     Kid Nation (CBS)*
     Reaper (CW)*
     Next Great American Band (FOX)*
     Journeyman (NBC)*
     The Big Bang Theory (CBS)*
 
     Top 5 New Shows on Buzz
     Cavemen (ABC)
     Bionic Woman (NBC)
     Kid Nation (CBS)
     Pushing Daisies (ABC)
     Kitchen Nightmares (FOX)*
     Private Practice (ABC)*
 
     *indicates tie for 5th place
 
     Source:  OTX TV Dailies weekly syndicated tracker, week of 7/30/07-8/5/07.
     All data based on total sample Adults 18-49, n=2000
     About OTX (Online Testing eXchange)
     OTX (Online Testing eXchange) is a global consumer research and
 consulting firm that has established itself as a leading provider of
 online-based research. The company specializes in providing innovative,
 cutting-edge online technology, products and analysis to the marketing,
 entertainment and advertising communities. OTX has developed the most
 innovative products available for online research today -- products that
 work to uncover deeper and more profound consumer insight. Today, the
 company is one of the fastest growing research companies in the United
 States and has offices in Los Angeles, New York, Cincinnati, Miami, Chicago
 and London, with strategic partners in Japan, Australia, Russia and China.
     For more information contact
     Ajay Durani
     212.886.5934
     adurani@otxresearch.com
 
     or visit http://www.otxresearch.com
 
 

SOURCE OTX