Falling Mortgage Rates Spur Renewed Interest In Home Improvements
- Consumers Spending Additional Money to Enhance Homes -
UPPER SADDLE RIVER, N.J., Nov. 15 /PRNewswire/ -- With mortgage rates dropping by the day, Americans are taking full advantage and refinancing their homes in record numbers. As reported by David Leonhardt in the business section of the November 2nd edition of The New York Times, " ... approximately one million people have applied to refinance their homes since September 11th, roughly six times as many as the comparable period last year." "After refinancing, many homeowners find themselves saving anywhere from $150 - $200 per month, leaving them with extra money for home improvements and other purchases," said Laura Armstrong, spokesperson for the Mortgage Bankers Association. "Recently, we had customers who just refinanced their home because they were able to lower their percentage rate from nine to six percent," said Paul Doelling, President & CEO, Doelling Paint & Wallpaper in Valparaiso, Indiana, who carries Hunter Douglas window coverings. "The customer indicated that they had wanted to update their home for a long time, and now they finally have the money to make those improvements." One the most effective ways to update the home is to refresh a certain room or element of an interior which has the potential to increase the value of the home, and make the homeowner feel better about where they live. "With Norman Rockwell images appearing in full-page ads for The New York Times, there has been an obvious shift in consumer attitudes," said Jim Mathews, Vice President, Marketing for leading window covering manufacturer Hunter Douglas Window Fashions. "People are traveling less and spending more time at home, turning inward with an eye on updating home interiors without investing a lot of time or substantial amounts of money." Updating Home Window Fashions Offers Maximum Return from Refinancing Windfall "Changing the window coverings in a home will not only give any room a fresh look, but can also protect furnishings from damaging ultraviolet light from the sun, provide superior privacy options and, ultimately, make the home more energy efficient," said Hunter Douglas retailer Mark Munjone, Vice President of Operations for Abbey Carpet in Clearwater, Florida. According to Munjone, many of his customers are now looking for immediate home improvements and reallocating vacation funds to renovation and decorating projects. Adding a window fashion in a new color, different texture or one that allows more of a play with natural light is an easy way to produce a superior design that will surely add not only to the beauty, but also to the livability of the home, as well as it's value and functionality. Duette(R) honeycomb shades are available in hundreds of colors and textures to coordinate with or accent any decor, from traditional to contemporary. This revolutionary soft fabric window fashion is pleated into individual hexagonal cells, which offer superior energy efficiency because the cells "trap" the air. Duette triple honeycomb shades are the most energy efficient fashionable window covering on the market today. Duette honeycomb shades also come with enhanced safety and convenience options, like the LiteRise(R) Touch System, where cords are eliminated so that children or pets cannot become entangled in them. Or the UltraGlide(TM) operating system that moves the shade up and down with a single retractable cord, that stays at one consistent out-of-the-way length. Sheltering interiors from the outside world and the sun's harsh ultraviolet rays, which can do untold damage to fabrics, furniture and artwork, is easy with Silhouette(R) window shadings. This innovative product offers soft fabric vanes floating between two sheer fabric panels. The vanes rotate for varying degrees of light control and privacy when closed. Silhouette shadings can protect against as much as 99 percent of UV ray transmission. In today's "less is more" environment, Silhouette offers the softness of a drapery with the light control of a blind and the ease of a shade. Also from Hunter Douglas, Luminette Privacy Sheers(R), the first window covering to offer a sheer face fabric with fabric vanes bonded to the rear for light control and privacy options. When the vanes are open, Luminette Privacy Sheers appears as an elegant, tailored sheer curtain and, when closed, the product is reminiscent of luxurious draperies. It coordinates perfectly with Silhouette window shadings in the same room and also protects against 99 percent of those harmful UV rays. The Luminette sheer fabric facing is available in five fabric styles -- from a smooth, traditional sheer to a fine-spun muslin -- and a palette of gently saturated hues. A room-darkening option -- Luminette Evening Star(TM) -- is available as well, for superior privacy and light control. Hunter Douglas Inc. is the leading manufacturer and marketer of custom window coverings in North America. For more information call 1-800-STYLE (1-800-937-7895) or visit http://www.hunterdouglas.com. Product photography available upon request. Interviews available upon request. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X98156803
SOURCE Hunter Douglas Inc.
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