COSTA MESA, Calif., Oct. 3 /PRNewswire/ -- Top web property, eFront Media, Inc., announces the acquisition of BabyNames.com. The addition of the site comes at a crucial time in the growth of the company as it addresses the needs of the Internet's most prominent gender -- women. Family-owned and operated since 1996, BabyNames.com was created by sisters Jennifer Moss, Mallory Moss Lubofsky, Kate Glinsmann, Sue Moss, and their mother, Peggy Moss. Heralded as one of the top sites for expecting parents by such media as FamilyPC Magazine and NBC's HomePage Television Show, the site now enjoys over 220,000 unique visitors per month, according to PC Data Online. The move is designed to offer both firms a wealth of expanded promotional options to respective customers, plus increase the interest of advertisers-at-large that seek massive, yet carefully-targeted, consumers and novel ways to reach them. "eFront can open up endless opportunities to our niche market," says founder Jennifer Moss, who also owns Moss Mallory Interactive, an internet consulting firm. "We will still be able to be involved with the site's success, while participating in a global network of over 120 other properties." Adds Moss, "I am thrilled that my family and I can share in the success of our business and be able to bring it to the next level." "The addition of BabyNames.com to the eFront network corresponds with our desire to provide our users compelling content and quality services," said Sam Jain, Chief Executive Officer of eFront Media, Inc. "It is important that we address the needs of our visitors by providing them with sites of the highest quality and content. eFront Media, Inc. (http://www.efront.com) is a global media company that owns and operates a rapidly expanding network of content, communities and channels distributed primarily through the Internet. As such, it is fast becoming a leading network of compelling content, virtually all of which is owned by the firm, giving visitors expansive choice and advertisers assurance of reaching and tracking tightly targeted audiences.