Family-Owned Site Acquired By Top-25 Media Network

    COSTA MESA, Calif., Oct. 3 /PRNewswire/ -- Top web property, eFront Media,
 Inc., announces the acquisition of BabyNames.com.  The addition of the site
 comes at a crucial time in the growth of the company as it addresses the needs
 of the Internet's most prominent gender -- women.
     Family-owned and operated since 1996, BabyNames.com was created by sisters
 Jennifer Moss, Mallory Moss Lubofsky, Kate Glinsmann, Sue Moss, and their
 mother, Peggy Moss.  Heralded as one of the top sites for expecting parents by
 such media as FamilyPC Magazine and NBC's HomePage Television Show, the site
 now enjoys over 220,000 unique visitors per month, according to PC Data
 Online.
     The move is designed to offer both firms a wealth of expanded promotional
 options to respective customers, plus increase the interest of
 advertisers-at-large that seek massive, yet carefully-targeted, consumers and
 novel ways to reach them.
     "eFront can open up endless opportunities to our niche market," says
 founder Jennifer Moss, who also owns Moss Mallory Interactive, an internet
 consulting firm.  "We will still be able to be involved with the site's
 success, while participating in a global network of over 120 other
 properties."
     Adds Moss, "I am thrilled that my family and I can share in the success of
 our business and be able to bring it to the next level."
     "The addition of BabyNames.com to the eFront network corresponds with our
 desire to provide our users compelling content and quality services," said Sam
 Jain, Chief Executive Officer of eFront Media, Inc.  "It is important that we
 address the needs of our visitors by providing them with sites of the highest
 quality and content.
     eFront Media, Inc. (http://www.efront.com) is a global media company that
 owns and operates a rapidly expanding network of content, communities and
 channels distributed primarily through the Internet.  As such, it is fast
 becoming a leading network of compelling content, virtually all of which is
 owned by the firm, giving visitors expansive choice and advertisers assurance
 of reaching and tracking tightly targeted audiences.
 
 

SOURCE  BabyNames.com