Fandango Marks its Super Bowl Debut in an Unprecedented Partnership With Universal Pictures and its Summer Action-adventure Movie, Battleship
Groundbreaking Collaboration Premieres an Innovative "Call to Action" Campaign, Directly Linking On-Air Movie Promotion and Advance Ticket Sales
By Signing up for a Fandango FanAlert™ for Battleship, Movie Fans Will Have Rare Opportunity to Win Five Years of Free Movie Tickets
LOS ANGELES, Feb. 2, 2012 /PRNewswire/ -- Fandango marks its Super Bowl debut this Sunday, as part of Universal Pictures' new trailer spot for the summer action-adventure movie, Battleship, which premieres in May. The end of the spot will feature a tag directing viewers to Fandango's mobile apps and www.Fandango.com/Battleship. There, fans can sign up to receive a special Fandango FanAlert™, notifying them when Battleship showtimes and tickets are available in their area and entering them for a rare chance to win five years' worth of free movie tickets.
Additionally, a 15-second Battleship-themed Fandango promo will run in the pre-game hours, alerting viewers that a "battle is coming," with instructions on how to sign up for a FanAlert™ and enter the movie ticket sweepstakes.
"This is an innovative collaboration that brings together the nation's leading moviegoer destination, Universal's epic film and the power of the Super Bowl," said Nick Lehman, President of Digital for NBCUniversal Entertainment & Digital Networks and Integrated Media, which includes Fandango. "We are breaking new ground for effective movie marketing. By featuring a direct 'call to action' linking on-air movie promotion to advance ticket sales, Fandango will be instrumental in building enthusiasm among fans and helping to fill theaters with avid moviegoers."
"This marks the first time Fandango has partnered with a major movie studio in an on-air trailer spot to directly boost advance ticket sales," says Rick Butler, Executive Vice President and General Manager of Fandango. "We anticipate supporting all of our studio partners with on-air FanAlert promotional opportunities for upcoming films in the future."
Fandango will also put the weight of its own promotional muscle behind the film in advance of the Super Bowl spot. This includes social media outreach to its 1 million-plus Facebook and Twitter fans, as well as extensive promotion across its site and award-winning mobile apps, with pre-stitials and prominent homepage integration.
Fandango, the nation's leading moviegoer destination, sells tickets to 16,500 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance (with Mobile Ticket redemption capability at more than a thousand screens). Fandango is available at www.fandango.com, via your wireless mobile device at mobile.fandango.com, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with 21 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Windows Phone 7 and many other platforms. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.