Fanzy Shifts Focus to the Enterprise With the Release of the Fanzy Social Loyalty Suite
Enterprise shift driving 200% monthly revenue growth
SAN FRANCISCO, June 26, 2013 /PRNewswire-iReach/ -- Fanzy, a SaaS social loyalty platform used by 25,000 brands, announced today that is has launched the Fanzy Social Loyalty Suite, a set of new products aimed at medium-size and larger business, including white-labeled versions of the popular Fanzy Facebook application. Fanzy now offers 3 tiers of service within the suite: Fanzy White, Fanzy Network and Insights Pro.
Fanzy White provides brands with a fully branded, separate Facebook application. Within a white-labeled Fanzy app, enterprises can create an unlimited number of linked social loyalty programs for all of their sub-brands. Fanzy White seeks to address a key issue that many social marketers are dealing with today: how to effectively manage the constantly increasing number of social media accounts they manage while creating a consistent fan experience. Fanzy White drives significant social ROI by enabling enterprises to aggregate and focus social fans from different sub-brands on top, enterprise-wide marketing priorities.
Fanzy Network is the next generation of Fanzy's popular social loyalty application that has been adopted by over 25,000 brands. Fanzy Network enables companies to build a customizable social loyalty program within the Fanzy network of over 50,000 social loyalty programs. By including their social loyalty program within the network, brands can attract influential power fans who may not have known about their brand. Since it's inception in 2011, Fanzy Network has repeatedly demonstrated an ability to accelerate the growth of clients' social presence and amplification of their marketing message.
Insights Pro enables either Fanzy Network or Fanzy White subscribers to gain deep insights into their most engaged fans. Insights Pro enables marketers to download fan social graph information in addition to Fanzy's proprietary Fanscore influence score. The viewable data can then be exported into third-party marketing applications for use in targeted marketing campaigns. In addition, marketers can see aggregate fan base insights including trending conversations and top liked pages for both Fanzy fans and the extended social graph of Fanzy fans.
"Since launching the Fanzy Social Loyalty Suite, Fanzy has experienced 4 straight months of 200% revenue growth and is approaching profitability," said Fanzy co-CEO Tuhin Roy. "We believe our recent growth reflects the significant ROI that Fanzy's new suite of products drives for businesses focused on social marketing."
Fanzy is a Saas social loyalty platform. Fanzy gamifies the experience of being a fan by rewarding fans for social activity around brands, TV shows, films, celebrities, sports teams, athletes and more. As Fanzy members generate buzz for a brand, they unlock real life rewards, social achievement badges, and are added to a leaderboard for each Fanzy they join based on Fanzy's proprietary FanScore influence measurement. Over 25,000 brands have leveraged the Fanzy platform, including Microsoft, Living Social, MTV, Dairylea, and Spotify.
Media Contact: Tuhin Roy, Fanzy, Inc., 415-555-1212, firstname.lastname@example.org
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