Integration of MicroStrategy and RapidDecision's Data Marts Enables Farmer Brothers to Accelerate BI Deployment

MCLEAN, Va., Sept. 1 /PRNewswire-FirstCall/ -- MicroStrategy((R)) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Farmer Brothers Co. (Nasdaq: FARM) has selected MicroStrategy for operational reporting and analytics. Farmer Brothers is the nation's largest direct-store delivery business for coffee and allied products.

MicroStrategy reports and information dashboards will provide Farmer Brothers employees with detailed insights into financials, sales order processing, manufacturing, procurement, inventory, and human resources. MicroStrategy will be used by Farmer Brothers personnel across the organization, including the CEO, COO, CFO, Controller, VP Finance, VP Sales, Sales staff, as well as by manufacturing, financial, HR, and operations users.

Farmer Brothers has acquired multiple companies over the last several years and is leveraging MicroStrategy along with RapidDecision's pre-built data marts to rapidly deploy its business intelligence applications and to ensure that its acquired companies have consistent enterprise reporting across all operational constituencies. With Farmer Brothers recent acquisition of the direct-store delivery service from Sara Lee, MicroStrategy and RapidDecision will be used to optimize sales routes and identify operational inefficiencies and redundancies from the acquisition.

"We selected MicroStrategy because it offers us a low total cost of ownership," said Bob Ing, IT Director of Farmer Brothers. "We were excited to find a BI provider that delivered dashboards, reports, alerting, and advanced analytics all from one platform. In addition, MicroStrategy integrated easily with RapidDecision's data marts, which enabled us to deploy our BI applications very quickly and provided fast time-to-value."

"We are delighted that Farmer Brothers selected MicroStrategy to support its enterprise BI applications," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy's BI platform has the scalability and flexibility to analyze large volumes of data and provide valuable insights on essential business areas, such as financial management, supply chain monitoring, inventory management, sales forecasting, and customer loyalty."

About Farmer Brothers Co.

Farmer Bros. Co. is the nation's largest direct-store delivery business for coffee and allied products such as cappuccino, cocoa mixes and spices. It roasts and packages coffee for more than 10 brands; it processes and packages allied products; it directly delivers its products and services to food service operators and retailers in all 48 mainland states. It also provides private-label coffee programs to retailers through Coffee Bean Intl., one of the nation's leading specialty coffee roasters. Farmer Bros. has paid a dividend in every year since 1953, and its stock price has risen on a split-adjusted basis from $1.80 a share in 1980. For more information, go to: www.farmerbroscousa.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

    Contact:
    Wende Cover
    MicroStrategy Incorporated
    703-770-1646
    wcover@microstrategy.com

SOURCE MicroStrategy Incorporated

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