Fashion Access 2008 -- Let's Go Summer 2009

    HONG KONG, June 20 /PRNewswire/ -- Buoyed on by the success of the
 previous Fashion Access (FA), the next event, scheduled 2 - 4 October 2008,
 will focus on the upcoming season under the slogan 'Let's Go Summer 2009'.
 
     The earlier event, held at the end of March 2008, heralded the growing
 importance of the twice-a-year exhibition in determining trends across a
 wide range of lifestyle accessories for forthcoming seasons. It is a unique
 event that encompasses bags, footwear, travelware, leather goods and, of
 course, fashion accessories.
 
     Fashion Access is now the 'must attend' event for exhibitors and buyers
 alike who have to stay in the fast lane of world fashion.
 
     Fashion Access was attended by more than 14,000 buyers over the three
 day period last March. Exhibitors were impressed by the level of buyers who
 visited their stands. In particular, many were delighted to note a
 substantial increase of buyers from Japan: 1,200, and 20% up over the
 previous year.
 
     TRENDS, TRENDS, TRENDS
 
     Trends have always been a driving force in the fashion and related
 businesses but today they matter more than ever before. Just keeping up
 with the pace is hard enough: staying ahead would be impossible without the
 help and guidance offered by the many areas around the exhibition devoted
 to trends forecasting.
 
     Launched last March, the Eco-Luxury Zone highlights the appeal of a
 growing number of eco-conscious consumers for products that make them feel
 good and do not harm the planet or their ethical conscience. These include
 bags and accessories made of natural fibers, bio-degradable or recycled
 materials and unique handmade products and manufacturing processes that
 preserve ancestral crafts and provide work to under-privileged populations.
 
     This eco-theme will be further highlighted in the programme of talks
 and seminars scheduled during the fair (Details to be announced). These
 events pass on insights and advice from some of the most successful people
 in the industry.
 
     BRAZIL SEES OPPORTUNITIES AT FASHION ACCESS
 
     Brazilian companies are gearing up to increase their presence at FA.
 Heitor Klein, Executive Director of Abicalcados, the organisers of the
 Brazilian pavilion declared, on their previous experience, "The exhibitors
 in the Brazil pavilion met with buyers from Japan, Indonesia, Australia,
 the Philippines, Taiwan, Malaysia, Hungary, Greece, India, Singapore,
 France, and of course China. The Brazilian exhibitors were satisfied with
 the business they made: they received orders on site worth USD 206 thousand
 and estimate sales for the next 12 months at USD 900 thousand."
 
     To underscore this success the Brazilian pavilion will be twice the
 size of the one last March.
 
     DIARY ENTRY
 
     Fashion Access 'Let's Go Summer 2009' runs for three days, 2 - 4
 October 2008, at the Hong Kong Convention & Exhibition Centre in Wanchai,
 the pulsating heart of Hong Kong's commercial and entertainment area.
 
 
 

SOURCE APLF Limited