HONG KONG, June 20 /PRNewswire/ -- Buoyed on by the success of the
previous Fashion Access (FA), the next event, scheduled 2 - 4 October 2008,
will focus on the upcoming season under the slogan 'Let's Go Summer 2009'.
The earlier event, held at the end of March 2008, heralded the growing
importance of the twice-a-year exhibition in determining trends across a
wide range of lifestyle accessories for forthcoming seasons. It is a unique
event that encompasses bags, footwear, travelware, leather goods and, of
course, fashion accessories.
Fashion Access is now the 'must attend' event for exhibitors and buyers
alike who have to stay in the fast lane of world fashion.
Fashion Access was attended by more than 14,000 buyers over the three
day period last March. Exhibitors were impressed by the level of buyers who
visited their stands. In particular, many were delighted to note a
substantial increase of buyers from Japan: 1,200, and 20% up over the
TRENDS, TRENDS, TRENDS
Trends have always been a driving force in the fashion and related
businesses but today they matter more than ever before. Just keeping up
with the pace is hard enough: staying ahead would be impossible without the
help and guidance offered by the many areas around the exhibition devoted
to trends forecasting.
Launched last March, the Eco-Luxury Zone highlights the appeal of a
growing number of eco-conscious consumers for products that make them feel
good and do not harm the planet or their ethical conscience. These include
bags and accessories made of natural fibers, bio-degradable or recycled
materials and unique handmade products and manufacturing processes that
preserve ancestral crafts and provide work to under-privileged populations.
This eco-theme will be further highlighted in the programme of talks
and seminars scheduled during the fair (Details to be announced). These
events pass on insights and advice from some of the most successful people
in the industry.
BRAZIL SEES OPPORTUNITIES AT FASHION ACCESS
Brazilian companies are gearing up to increase their presence at FA.
Heitor Klein, Executive Director of Abicalcados, the organisers of the
Brazilian pavilion declared, on their previous experience, "The exhibitors
in the Brazil pavilion met with buyers from Japan, Indonesia, Australia,
the Philippines, Taiwan, Malaysia, Hungary, Greece, India, Singapore,
France, and of course China. The Brazilian exhibitors were satisfied with
the business they made: they received orders on site worth USD 206 thousand
and estimate sales for the next 12 months at USD 900 thousand."
To underscore this success the Brazilian pavilion will be twice the
size of the one last March.
Fashion Access 'Let's Go Summer 2009' runs for three days, 2 - 4
October 2008, at the Hong Kong Convention & Exhibition Centre in Wanchai,
the pulsating heart of Hong Kong's commercial and entertainment area.
SOURCE APLF Limited