Fashion Meets Technology at TEEN VOGUE Concept Store Outfitted by HP
Now in its second season, TEEN VOGUE Haute Spot is collaborating with HP to bring cutting-edge technology to fashion-savvy youth through this experiential showcase. The HP TouchSmart PC, a sleek and stylish touch-enabled PC, will make video archives of MTV and TEEN VOGUE's hit reality show, The Hills, a touch of the finger away. Additionally, this marriage has inspired a custom advertising campaign, which will run exclusively in TEEN VOGUE and online, inviting readers to the Haute Spot to "touch the future now" using HP PCs. The ad will also feature the world's first digital clutch - a mini PC designed by world-renowned fashion designer
"One of the most significant shifts we've seen in the last few years is the emergence of technology as a fashion accessory - especially in the youth market," says
"The technology we choose to carry is an expression of our personal style," said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP. "We've taken the personal computer from a necessity to a fashion accessory, combining form and function for a delightful technology experience."
HP is powering the month-long program by outfitting the 3,600 square-foot storefront with PCs. In addition to the digital clutch, the thin and light HP Mini 1000, HP Pavilion dv2 notebook PC and HP TouchSmart PC will be available for use in the space.
Teen VOGUE. The Age of Influence.
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SOURCE Teen VOGUE