Fast Food Goes Upscale With New Portobello Mushroom Six Dollar Burger(TM) at Carl's Jr.(R) Guests Get Gourmet Fare, Fast-Food Value



    CARPINTERIA, Calif., Sept. 28 /PRNewswire/ -- Beginning today, Carl's
 Jr.(R) gives burger lovers a new reason to skip the dinner jacket and go for
 the drive-thru -- The Portobello Mushroom Six Dollar Burger(TM).  The newest
 addition to the popular Six Dollar Burger line features high-quality
 Portobello mushrooms sliced and sauteed with garlic and parsley.  The
 "five-star" mushroom sauce tops a 1/2-pound, 100 percent Angus beef patty
 complemented by melted Swiss cheese, sliced red onions, juicy tomato, and
 crisp lettuce on a seeded bun.
     Carl's Jr. was one of the pioneers of the growing fast-food trend of
 "going upscale," with the introduction of its original Six Dollar Burger(TM)
 more than four years ago, so named because it rivaled the quality of sit-down
 restaurant burgers costing six dollars or more.  That product was eventually
 joined by other chains' premium salads and sandwiches bearing elegant names
 and exotic ingredients that previously would have been unheard of at fast-food
 restaurants.
     "Carl's Jr. recognized many years ago that consumers' tastes were changing
 and that they were enjoying and appreciating higher-quality foods than ever
 before," said Brad Haley, executive vice president of marketing at Carl's Jr.
 "They just couldn't get them at fast-food restaurants.  This was what prompted
 us to create the industry's first sit-down restaurant quality hamburger, The
 Six Dollar Burger, in 2001.  Since then, we've expanded the Six Dollar Burger
 line with five additional premium-quality options, each one made with
 1/2-pound charbroiled Angus beef patties.  Now, with The Portobello Mushroom
 Six Dollar Burger, we've taken mushroom burgers to a level never before
 reached on a fast-food menu."
     Portobello mushrooms -- large, tawny, meaty, and plump -- are considered
 the ultimate in gourmet produce.  Portobellos, often referred to as the
 "vegetarian steak" for their beefy flavor, can be grilled, stuffed or baked.
 They are chefs' mushrooms of choice in most high-end dining establishments.
     "Our menu development team is continuously on the hunt for high-quality,
 great-tasting ingredients that will work well on our burgers or chicken
 sandwiches," said Haley.  "These dedicated men and women have fun jobs and
 love a challenge.  So, when we gave them the task of developing the best
 mushroom burger in fast food, they jumped at the chance and The Portobello
 Mushroom Six Dollar Burger was born.  In fact, the Portobello mushroom sauce
 is so delicious, it's even great on pasta -- but it's awesome on a burger."
     The Portobello Mushroom Six Dollar Burger will sell for $4.79 at
 participating restaurants -- or $6.59 as part of a combo meal.
 
     Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc.
 (NYSE:   CKR) of Carpinteria, Calif.  As of the second fiscal quarter ended
 August 15, 2005, CKE Restaurants, Inc., through its subsidiaries, had a total
 of 3,159 franchised or company-owned restaurants in 43 states and in
 13 countries, including 1,032 Carl's Jr. restaurants, 2,011 Hardee's(R)
 restaurants and 100 La Salsa Fresh Mexican Grill(R) restaurants.  For more
 information, or to find a Carl's Jr. near you, go to www.ckr.com or
 www.carlsjr.com.
 
     *Photo of The Portobello Mushroom Six Dollar Burger available upon
 request.
 
 

SOURCE Carl's Jr.

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.