Fat Rock Entertainment and Universal Pictures Visual Programming Enter Exclusive Distribution Deal
Deal Includes International Theatrical, Worldwide Home Video, DVD and
LOS ANGELES, June 24 /PRNewswire/ -- Fat Rock Entertainment, focused on providing children's filmed entertainment, and Universal Pictures Visual Programming (UPVP), an acquisition unit of Universal Worldwide Home Entertainment (UWHE), announced today a distribution agreement wherein Universal will distribute Fat Rock's films worldwide on home video, DVD and television. As part of the agreement, Universal may also distribute Fat Rock's films theatrically outside North America and China. As previously announced, the Fat Rock theatrical entertainment platform will distribute throughout North America. Fat Rock's G-rated motion pictures will be exhibited in all major markets nationwide on 1000 to 1500 screens. Loews Cineplex, Cinemark and Carmike theatres will exhibit Fat Rock's films on Saturday and Sunday matinees and weekdays during the summer and holidays. These theatre partners will allow Fat Rock Entertainment to become a family entertainment destination 52 weeks a year. Each Fat Rock film is a unique, fun format that will deliver branded entertainment and elements of play to get the whole family 'out of their seats!' The agreement between Universal and Fat Rock Entertainment initially covers six films over three years, which includes titles based on several of Hasbro's core brands, "Super Soakers", "My Little Pony" and Fat Rock properties like "Savanah's Pajamas." David Pritchard, founder and CEO of Fat Rock Entertainment, stated, "We're thrilled to have a distribution affiliation with Universal which gives us another major step in solidifying our innovative business model. Universal has a very successful track record of developing, marketing and distributing children's video entertainment. We anticipate working closely with United International Pictures (UIP) to find exhibitors and cross-promotional partners in selected territories who will be interested in developing a similar Fat Rock theatrical strategy." Hugh Rees-Parnall, President, Universal Pictures Visual Programming, said, "Universal really understands the kids markets worldwide and we are particularly attracted to the upcoming Fat Rock films because they provide a dynamic platform to launch a children's franchise." Louis Feola, President of Universal Worldwide Home Entertainment, added, "We pride ourselves on thinking outside the box and are always looking for unique and inventive ways to reach our audience. Our strategy is to focus on brands, specifically children and families, and we feel that Fat Rock's original films will be big hits among Universal's global television, video and DVD-buying consumers." About Fat Rock Entertainment Fat Rock Entertainment is a film production and distribution company that transforms the movie theatre experience into a multi-faceted family entertainment event. Fat Rock Entertainment's initial family films are based on a handful of children's toy and game properties. Fat Rock Entertainment's founders have senior management experience at major film studios, theatre chains and retail companies. For more information, please visit www.fatrock.net . About Universal Pictures Visual Programming Universal Pictures Visual Programming (UPVP) acquires, develops and produces animated and live action television and video projects focused on children's and popular culture programming. Universal Worldwide Home Entertainment (UWHE), a unit of Universal Pictures, oversees Universal Pictures Visual Programming (UPVP), and Universal Home Entertainment Productions (UHEP) as well as Universal Cartoon Studios. Universal Pictures is a division of Vivendi UNIVERSAL Entertainment (VUE) ( www.universalstudios.com ), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company. For further information, please contact: Michael Saltzman or Sharon Eisenberg, both of Saltzman Communications, +1-310-271-5789, for Fat Rock Entertainment; or Cindy Gardner of Vivendi Universal Entertainment, +1-818-777-2581.
SOURCE Fat Rock Entertainment; Universal Pictures
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