Father Mo's best. According to Mo Bros the best advice comes from the wisdom of their fathers or father-figures

Schick® razors celebrates the year of Movember & Sons by sharing knowledge of generations

TORONTO, Nov. 2, 2012 /CNW/ - Always follow through. Anything worth doing is worth doing right. Always treat everyone with respect. Sound familiar? This is what the majority of Mo Bros listed as some of the best advice they received from their father or father figure, according to research done by Schick®.

As Mo Bros get their upper lip prepped to grow a Mo for Movember, the world's largest fundraising campaign for men`s health, the Schick® Hydro® brand is asking Canadians to share their collective knowledge from different generations on fathermosbest.ca. Simply submit text or upload a video and each piece of advice submitted to the gallery will increase Schick®'s Movember donation by $5 (up to a maximum of $20,000).

"Sharing advice gives us great power to avoid mistakes of the past and plan for the future. We encourage everyone to exchange their knowledge on fathermosbest.ca" says Paul Reed, Brand Manager - Schick® Hydro®. "This year`s Movember & Sons theme encourages Mo bros to grow Mo's with their father or son, uncle or other influential people in their life. There`s no better way to get conversations started and raise awareness for issues such as men's health, than to participate with loved ones."

Canadian dads may not know everything, but life, career and finance were the top three favoured topics of wisdom to impart on their youngsters. The Schick® Hydro® brand polled more than 100 Mo Bros which indicated that the best advice came from a father or father figure (69%), but also some of the most ridiculous advice (16%). Not surprisingly, friends were the main source of crazy counsel getting the majority of the ridiculous advice vote (61%).

Here's what some Mo Bros surveyed told us was the best advice:

  • Always do the right thing
  • Keep your nose clean
  • Be honest and open minded
  • Do what you love while you can
  • Always be a gentleman
  • Be yourself


And the silliest advice:

  • Never plan a trip more than 2 weeks in advance because you'll never know the weather
  • Don't stand up in a canoe (that's a real Canadian one eh?)
  • There is no such thing as an undercooked or overcooked potato
  • What you do in private shows in public
  • Judge a man by his shoes
  • You have to eat a pound of dirt before you die


Now that these Mo bros have lived a little, here is the advice they would pass on to generations that follow them:

  • Be happy and try not to hurt anybody
  • Make sure you do what makes you happy
  • Work hard, play hard
  • Sometimes a well written apology is infinitely better than even the most persuasive request
  • Be only the best version of yourself


Continue the cycle of sharing and visit fathermosbest.ca and share the best advice you received.

About Movember

Movember aims to forever change the face of men's health through the power of the moustache by raising awareness and funds for men's health issues, specifically prostate cancer and male mental health.  Since its inception as a charity event in 2004, over 2 million participants have raised almost $300 M for its causes, with official Movember campaigns taking place in 21 countries. For more information please visit movember.com or @MovemberCA.  Movember is a registered charity in Canada - BN 848215604 RR0001.

About the Schick Father Mo's Best Survey

Results for the Schick® Father Mos Best Survey was collected through a joint endeavour between Schick® and Movember and was hosted through Survey Monkey.  More than 115 completed surveys were collected from September 25 to October 26, 2012.

About Schick Hydro

The Schick® Hydro® razor's exclusive Hydrating Gel Reservoir releases water-activated gel that hydrates skin throughout each shave, plus UltraGlide® blades contain built-in Skin Guards that reduce friction between the skin and cartridge to reduce irritation.

Schick® Hydro® products are available for purchase at all major food, drug and mass retail outlets across Canada and are available in three-and five-blade models for a suggested retail price (SRP) of $8.99(Schick® Hydro® 3) and $10.99 (Schick® Hydro® 5).  A pack of four Schick® Hydro® refill blades are available for a SRP of $8.99 (Schick® Hydro® 3) and $13.99 (Schick® Hydro® 5). Schick Hydro™ shave gels are also available for a SRP of $3.99. For more information, visit schickhydro.ca or fathermosbest.ca.

About Energizer Personal Care

Energizer Personal Care, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick® Hydro®, products visit schickhydro.ca.

SOURCE Schick Canada




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