SOUTHFIELD, Mich., June 28, 2017 /PRNewswire/ -- Want to represent your favorite Team Champion® driver? Federal-Mogul Motorparts, a leading supplier to the automotive aftermarket with more than 20 of the world's most recognized brands, today announced the launch of its new Gear Store at BuyFMGear.com, kicking off with expanded merchandise offerings from the company's iconic Champion® brand and 'Bow Tie' logo. Featuring items from its Champion Motorsports Collection, the store now offers an increased selection of products for all lifestyles, including items for babies, children, home and pets, in addition to men's and women's apparel such as t-shirts, hats, sweatshirts, and raingear. Merchandise from Federal-Mogul Motorparts' other leading brands, including MOOG®, Fel-Pro® and Wagner®, will be available for purchase later this year.
As racing enthusiasts know, the Champion brand has a storied legacy of success in motorsports. Champion spark plugs have powered numerous NASCAR® champions and amassed more than 400 wins in Formula 1 racing. As a nod to this history, Champion is the official sponsor of the Champion Motor Speedway at M1 Concourse, a state-of-the-art, 1.5 mile automotive performance track in Pontiac, Mich.
"The intent behind offering these new products is to make Champion Motorsports more accessible to auto buffs, as well as other discerning consumers who appreciate the power of associating with our iconic brands," said Laura Soave, chief marketing and communications officer, Federal-Mogul Motorparts. "As we continue to honor our racing heritage in addition to expanding our Champion product line, this gave us the perfect opportunity to also develop our merchandise line beyond apparel to include products that can be used in daily life. We are excited to share the Champion 'Bow Tie' and its rich history and racing legacy with our fellow brand devotees."
Federal-Mogul Motorparts initially introduced a new Champion product line in Southern California and is currently in the process of extending the Champion brand's reach through a nationwide product rollout. The all-new Champion product range includes easy-to-install wipers, lighting, filters, plugs and batteries.
Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO® wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® chassis components; and Ferodo®, Jurid® and Wagner® brake products and lighting.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 53,000 in 24 countries. For more information, please visit www.FMMotorparts.com.
*BERU is a registered trademark of BorgWarner Ludwigsburg GmbH
About M1 Concourse
M1 Concourse is an 87-acre playground for auto enthusiasts that includes a secure community of 250+ Private Garages and a state-of-the-art 1.5-mile Performance Track with its own private Motorsports Club. M1 is a place where enthusiasts can keep, show and exercise their vehicles in the company of other enthusiasts and enjoy unforgettable experiences in a social setting unavailable to people who keep their cars at home or in a traditional storage facility. Plans for the development also include an open-air experiential walkable village of auto-focused retail businesses with year-round entertainment programming open to the public, including car shows, concerts, celebrity speakers, product demonstrations and more. For more information, please visit www.m1concourse.com.
Karen Shulhan (Federal-Mogul Motorparts) – 248.354.4383
Drew Shippy (Pinnacle Media) – 330.688.3500
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/federal-mogul-motorparts-launches-new-gear-store-with-expanded-champion-motorsports-collection-300481353.html
SOURCE Federal-Mogul Motorparts