Federated Media Publishing Cements Relationships With High-Quality Authors in Sports, Travel & Leisure, and Other Federations

The author-driven conversational media company crosses 365mm in monthly pageviews, grows staff to service advertising and publishing partners, and announces innovative measurement deal with comScore Networks.

01 Feb, 2007, 00:00 ET from Federated Media Publishing Inc.

    SAUSALITO, Calif., Feb. 1 /PRNewswire/ -- Federated Media Publishing Inc., the fast-growing network of author-driven websites including Digg, Boing Boing and Dooce, is pleased to announce dramatic growth in its Author ranks, new relationships with key Authors, and the adoption of an expanded corporate structure to support its growth.     The company has also hit several key sales and business milestones, and is working with comScore Networks to develop a service for measuring blogs and conversational media online.     "It's hard to believe that a year ago, FM was five people in a garage with a dream," said John Battelle, founder and Chairman of Federated Media Publishing. "It's been a great year, and I'm so proud of all the milestones our team has accomplished, and most importantly, of the support our company has given to the extraordinary authors and publishers we work with every day."     New Sites, New Federations, New Relationships     In recent months, FM has brought aboard a number of high-traffic properties, including Ars Technica, Ask A Ninja, Breitbart.com, Wikia, YTMND, Instructables, PROTRADE, Rocketboom and RealTravel. The full roster of newly added sites, plus their URLs, is listed at the end of this release. Each of these sites have been hand-picked as anchors in their respective federations, are immensely popular with their audiences and have shown extraordinary growth over the past year.     "The community of fans at PROTRADE covers the sports universe the way stock analysts cover the financial markets," said Mike Kerns, PROTRADE's Founder and CEO. "We're excited to work with Federated Media, a company that really believes in building strong communities. We look forward to a terrific partnership."     By Federated Media's industry-standard measurement technique, which involves placing a 1x1 clear pixel across sites in its network, FM now works with sites generating more than 365 million high-quality pageviews each month. This is up from 200 million pageviews in September.     In addition to forming relationships with new Authors, FM is cementing its partnerships with existing partners. The company is thrilled to announce that a number of sites, including Digg, Boing Boing, Metafilter, Dooce, Ars Technica, and Gear Live Media, among others, have signed long-term commitments with the company.     "For GearLive to deliver the consumer-electronics news our readers want, we need to focus on what we do best," said Andru Edwards of GearLive.com. "Federated Media frees us to do just that, by taking care of everything else. The people at FM -- from sales and business development to author services and accounting -- have dealt with us on the most personal of levels, truly wanting to understand the core of our business model so that they could sell it appropriately, and that has resulted in a marked increase in overall revenue. I'm proud to be part of the FM team. To be honest, no other publishing services company has done more to make us feel like they are an asset to our company -- usually it's the other way around, where we end up feeling that the agency sees us as their asset."     Growth in Sales, Staff and Structure     Federated Media Publishing has been able to make these long-term commitments with Authors in part because of substantial growth in advertising sales. In the fourth quarter alone, FM booked well over $4 million in new business. Advertisers include Cisco, Jameson, Microsoft, IBM, Nissan, Nike, MINI, and Absolut.     "Federated Media assembles the top independent web properties in order to bring digital marketers scale and quality -- at the same time," said Carla Hendra, co-chief executive officer at Ogilvy North America. "And their approach to an integrated marketing philosophy goes well beyond advertising: they help marketers join the conversations underway at leading blogs and social-media sites."     To support new and existing Authors and advertisers, the company has brought aboard a host of new staff members and promoted others from within. FM is also actively recruiting to fill a number of newly created positions across all of its departments.     Federated Media's sales team has grown from five sales professionals in September 2006 to 18 as of today. To service relationships with its largest advertising partners, FM has created the position of Director of Major Accounts, which has been filled by Josh Mattison, formerly Global Accounts Manager at CNET Networks. Bernie Albers, formerly Director of Western Sales, has been promoted to VP, Sales. Ed Curry, former sales manager at SportsIllustrated.com (a unit of Time Inc.), takes over as FM's Director of Western Sales. Lester Lee and Will Irons join the team as Regional Sales Managers in Sausalito and Los Angeles; and Jared Katzman and John Shankman are joining as Account Executives in Sausalito and New York, respectively. Joe Kressaty, who joined the company in October to head up FM's New York sales office, now manages a team of four New York-based salespeople. Previously Kressaty oversaw a nine-figure sales effort for Dow Jones and Factiva.     "The expanded sales organization enables FM to do what it does best: service brand advertisers. Bringing marketers into an active dialogue with their customers -- what we call 'conversational marketing' -- requires listening, creative thinking and, above all, human insight," said Chas Edwards, who was recently promoted to Publisher & Chief Revenue Officer of FM. "Reaching millions of anonymous eyeballs is one thing. Ensuring that a marketer's message lands in a high-quality, relevant, and safe environment is another thing entirely, and one that requires smart and thoughtful sales professionals like the ones we've just added to the team."     The company is also beefing up its technical and operational staff to service Authors, promoting Jason Weisberger, formerly VP Operations, to Chief Operating Officer and Andre Torrez, formerly VP Engineering, to Chief Architect. Additional promotions include: Jennifer Charette to Director of Operations, Jonathan Schreiber to Manager of Technical Author Services, James Gross to Regional Sales Manager, and Jonas Halpren to Manager of Business Development. Ivan Kanevski joins FM's engineering group, and Eric Amsden and Evan McCalmon join FM in finance.     Partnership with comScore     As part of Federated Media's pioneering efforts in conversational media, the company has partnered with comScore Networks -- the industry-leading research firm -- to develop industry-standard methods of measuring tech-savvy, niche audiences.     "The complex nature of conversational media like blogs and community- driven sites like Digg presents unique measurement challenges," said Magid Abraham, president and CEO of comScore Networks. "In partnering with Federated Media, comScore will harness their experience with a large network of blogs and consumer-generated sites to ensure that the blogosphere has available to it the most accurate and reliable third-party measurement services."     "We're delighted to be working with comScore on this important measurement effort," said John Battelle, chairman and publisher of Federated Media. "If anyone can provide the audience measurement services needed by the blogosphere, it's comScore."     About Federated Media     At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting.     More information can be found at:     http://federatedmedia.net/     Contact: Jennifer Charette     Phone: (415) 332-6955 ext. 113      New Sites      Ask A Ninja -- http://www.askaninja.com     Ars Technica -- http://www.arstechnica.com     Baseball Reference -- http://www.baseballreference.com     Breitbart.com -- http://www.breitbart.com     CoasterBuzz -- http://www.coasterbuzz.com     HockeyBuzz -- http://www.hockeybuzz.com     Instructables -- http://www.instructables.com     Laughing Squid -- http://www.laughingsquid.com     LifeClever -- http://www.lifeclever.com     RealTravel -- http://www.realtravel.com     Rocketboom -- http://www.rocketboom.com     ResourceShelf & DocuTicker -- http://www.resourceshelf.com and      http://www.docuticker.com     PROTRADE -- http://www.protrade.com     Sweetney -- http://www.sweetney.com     Sweet Juniper! -- http://sweetjuniper.blogspot.com     Textually -- http://www.textually.org     Trend Hunter -- http://www.trendhunter.com     Wikia -- http://www.wikia.com     Wil Wheaton dot Net -- http://wilwheaton.typepad.com     YTMND -- http://www.ytmnd.com  

SOURCE Federated Media Publishing Inc.
    SAUSALITO, Calif., Feb. 1 /PRNewswire/ -- Federated Media Publishing Inc., the fast-growing network of author-driven websites including Digg, Boing Boing and Dooce, is pleased to announce dramatic growth in its Author ranks, new relationships with key Authors, and the adoption of an expanded corporate structure to support its growth.     The company has also hit several key sales and business milestones, and is working with comScore Networks to develop a service for measuring blogs and conversational media online.     "It's hard to believe that a year ago, FM was five people in a garage with a dream," said John Battelle, founder and Chairman of Federated Media Publishing. "It's been a great year, and I'm so proud of all the milestones our team has accomplished, and most importantly, of the support our company has given to the extraordinary authors and publishers we work with every day."     New Sites, New Federations, New Relationships     In recent months, FM has brought aboard a number of high-traffic properties, including Ars Technica, Ask A Ninja, Breitbart.com, Wikia, YTMND, Instructables, PROTRADE, Rocketboom and RealTravel. The full roster of newly added sites, plus their URLs, is listed at the end of this release. Each of these sites have been hand-picked as anchors in their respective federations, are immensely popular with their audiences and have shown extraordinary growth over the past year.     "The community of fans at PROTRADE covers the sports universe the way stock analysts cover the financial markets," said Mike Kerns, PROTRADE's Founder and CEO. "We're excited to work with Federated Media, a company that really believes in building strong communities. We look forward to a terrific partnership."     By Federated Media's industry-standard measurement technique, which involves placing a 1x1 clear pixel across sites in its network, FM now works with sites generating more than 365 million high-quality pageviews each month. This is up from 200 million pageviews in September.     In addition to forming relationships with new Authors, FM is cementing its partnerships with existing partners. The company is thrilled to announce that a number of sites, including Digg, Boing Boing, Metafilter, Dooce, Ars Technica, and Gear Live Media, among others, have signed long-term commitments with the company.     "For GearLive to deliver the consumer-electronics news our readers want, we need to focus on what we do best," said Andru Edwards of GearLive.com. "Federated Media frees us to do just that, by taking care of everything else. The people at FM -- from sales and business development to author services and accounting -- have dealt with us on the most personal of levels, truly wanting to understand the core of our business model so that they could sell it appropriately, and that has resulted in a marked increase in overall revenue. I'm proud to be part of the FM team. To be honest, no other publishing services company has done more to make us feel like they are an asset to our company -- usually it's the other way around, where we end up feeling that the agency sees us as their asset."     Growth in Sales, Staff and Structure     Federated Media Publishing has been able to make these long-term commitments with Authors in part because of substantial growth in advertising sales. In the fourth quarter alone, FM booked well over $4 million in new business. Advertisers include Cisco, Jameson, Microsoft, IBM, Nissan, Nike, MINI, and Absolut.     "Federated Media assembles the top independent web properties in order to bring digital marketers scale and quality -- at the same time," said Carla Hendra, co-chief executive officer at Ogilvy North America. "And their approach to an integrated marketing philosophy goes well beyond advertising: they help marketers join the conversations underway at leading blogs and social-media sites."     To support new and existing Authors and advertisers, the company has brought aboard a host of new staff members and promoted others from within. FM is also actively recruiting to fill a number of newly created positions across all of its departments.     Federated Media's sales team has grown from five sales professionals in September 2006 to 18 as of today. To service relationships with its largest advertising partners, FM has created the position of Director of Major Accounts, which has been filled by Josh Mattison, formerly Global Accounts Manager at CNET Networks. Bernie Albers, formerly Director of Western Sales, has been promoted to VP, Sales. Ed Curry, former sales manager at SportsIllustrated.com (a unit of Time Inc.), takes over as FM's Director of Western Sales. Lester Lee and Will Irons join the team as Regional Sales Managers in Sausalito and Los Angeles; and Jared Katzman and John Shankman are joining as Account Executives in Sausalito and New York, respectively. Joe Kressaty, who joined the company in October to head up FM's New York sales office, now manages a team of four New York-based salespeople. Previously Kressaty oversaw a nine-figure sales effort for Dow Jones and Factiva.     "The expanded sales organization enables FM to do what it does best: service brand advertisers. Bringing marketers into an active dialogue with their customers -- what we call 'conversational marketing' -- requires listening, creative thinking and, above all, human insight," said Chas Edwards, who was recently promoted to Publisher & Chief Revenue Officer of FM. "Reaching millions of anonymous eyeballs is one thing. Ensuring that a marketer's message lands in a high-quality, relevant, and safe environment is another thing entirely, and one that requires smart and thoughtful sales professionals like the ones we've just added to the team."     The company is also beefing up its technical and operational staff to service Authors, promoting Jason Weisberger, formerly VP Operations, to Chief Operating Officer and Andre Torrez, formerly VP Engineering, to Chief Architect. Additional promotions include: Jennifer Charette to Director of Operations, Jonathan Schreiber to Manager of Technical Author Services, James Gross to Regional Sales Manager, and Jonas Halpren to Manager of Business Development. Ivan Kanevski joins FM's engineering group, and Eric Amsden and Evan McCalmon join FM in finance.     Partnership with comScore     As part of Federated Media's pioneering efforts in conversational media, the company has partnered with comScore Networks -- the industry-leading research firm -- to develop industry-standard methods of measuring tech-savvy, niche audiences.     "The complex nature of conversational media like blogs and community- driven sites like Digg presents unique measurement challenges," said Magid Abraham, president and CEO of comScore Networks. "In partnering with Federated Media, comScore will harness their experience with a large network of blogs and consumer-generated sites to ensure that the blogosphere has available to it the most accurate and reliable third-party measurement services."     "We're delighted to be working with comScore on this important measurement effort," said John Battelle, chairman and publisher of Federated Media. "If anyone can provide the audience measurement services needed by the blogosphere, it's comScore."     About Federated Media     At FM, we believe great voices attract great audiences. We're in the business of supporting those voices by connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best: make compelling media. In so doing, we are creating federations of respected voices that prosper on their own terms. Current federations include Sports, Technology, Automotive, Business & Marketing, Media & Entertainment, Momentum, Travel & Leisure and Parenting.     More information can be found at:     http://federatedmedia.net/     Contact: Jennifer Charette     Phone: (415) 332-6955 ext. 113      New Sites      Ask A Ninja -- http://www.askaninja.com     Ars Technica -- http://www.arstechnica.com     Baseball Reference -- http://www.baseballreference.com     Breitbart.com -- http://www.breitbart.com     CoasterBuzz -- http://www.coasterbuzz.com     HockeyBuzz -- http://www.hockeybuzz.com     Instructables -- http://www.instructables.com     Laughing Squid -- http://www.laughingsquid.com     LifeClever -- http://www.lifeclever.com     RealTravel -- http://www.realtravel.com     Rocketboom -- http://www.rocketboom.com     ResourceShelf & DocuTicker -- http://www.resourceshelf.com and      http://www.docuticker.com     PROTRADE -- http://www.protrade.com     Sweetney -- http://www.sweetney.com     Sweet Juniper! -- http://sweetjuniper.blogspot.com     Textually -- http://www.textually.org     Trend Hunter -- http://www.trendhunter.com     Wikia -- http://www.wikia.com     Wil Wheaton dot Net -- http://wilwheaton.typepad.com     YTMND -- http://www.ytmnd.com  SOURCE Federated Media Publishing Inc.