Feed the Children and PepsiCo Unite to Fight Childhood Hunger in Rochester, New York

Nonprofits and Corporations Band Together to Help 800 Families

Aug 12, 2015, 07:00 ET from PepsiCo

ROCHESTER, N.Y., Aug. 12, 2015 /PRNewswire/ -- PepsiCo and Tops Markets joined Feed the Children and Catholic Family Center today to lend a hand to 800 Rochester families in need, providing them with food and daily essentials. The event took place at Frontier Field at One Morrie Silver Way in Rochester, NY.

Together, Feed the Children and PepsiCo provided enough supplemental food and necessities to help support a family of four for up to a week:

  • 25 pounds of food
  • 10 pounds of necessities
  • A box of AVON products
  • Frito Lay Snacks
  • Quaker Standard Grits
  • Quaker Chewy Granola Bars
  • Rice-a-Roni Chicken Mix
  • Lipton Ice Tea
  • Aquafina water
  • Peanut Butter, Potatoes and Canned Soup donated by Tops Markets

"This is PepsiCo's first Feed the Children event in Rochester and we're excited to be here and provide food and daily essentials to the families in our community," said Jesse Pitts, Unit Sales Manager, Pepsi Beverages Company, Rochester, NY.

"Tops is committed to eradicating hunger in the communities we serve," said Andy Brocato, Director, Community and Public Relations, Tops Markets. "We're thrilled to partner with our friends at PepsiCo and Feed the Children in this initiative. The way we see it, we're simply neighbors helping neighbors."

The event is one of many that Feed the Children has planned across the country, so that instead of worrying about having enough to eat, thousands of kids can just be kids this summer. In Rochester alone, nearly 33 percent of families live below the poverty line. Often, these children are unsure of where they will find their next meal.

"We believe that no child should go to bed hungry in a land where there is plenty of food," said Travis Arnold, Feed the Children Interim CEO/President and COO. "But the reality is, millions of boys and girls, right here in our own backyard, face this hardship every day. Thanks to our generous partners, PepsiCo and Catholic Family Center, today we are able to help these families rest a little easier, knowing they do not have to worry about where their next meal is coming from."

About Feed the Children
Feed the Children believes that they can create a world where no child goes to bed hungry. Since 1979, Feed the Children has grown into one of the largest U.S.-based charities. They are accredited by GuideStar Exchange and the BBB Wise Giving Alliance, maintain a 3-star rating from Charity Navigator, and are also a member of InterAction. Through their network agencies, Feed the Children distributed over $344 million in food, other necessities, educational supplies, and medicine, impacting close to 9 million individuals in the U.S. and over 4.9 million individuals globally in fiscal year 2014. Visit www.feedthechildren.org for more information.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose—our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting, and investing in the local communities where we operate. For more information, visit www.pepsico.com.

About Tops Markets, LLC
Tops Markets, LLC, is headquartered in Williamsville, NY and operates 164 full-service supermarkets – 159 company-owned and five franchise locations. With more than 16,000 associates, Tops is a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont. For more information about Tops Markets, visit the company's website at www.topsmarkets.com.

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