Invention creates a digital bridge between communications service providers and the media industry

SAN FRANCISCO, Nov. 25 /PRNewswire/ -- Feeva Technology, Inc., the leading provider of an innovative platform for bridging mobile and broadband communications networks with the digital advertising and media industry is pleased to announce that the company has received a Notice of Allowance from the United States Patent and Trademark Office for its Patent Application entitled "Directed Media Based on User Preferences".

The patent, one of more than thirty pending patent applications filed by Feeva, enables broadband and mobile network operators to give online publishers, ad networks, brand and local advertisers reliable audience intelligence to deliver advertising and content to their desired segments. Feeva's technology incorporates privacy by design, and has the unique ability to deliver market segmentation for any Internet connected device (DSL, Cable, WiFi, WiMAX, Mobile, IPTV) without the use of cookies, IP addresses, behavioral targeting or personally identifiable information.

Among other capabilities, the patent enables demographic information and user preferences to be distributed to any website or online advertising or media server, which can in turn provide the corresponding digital media to the user. This directed media may comprise of an advertisement, coupons, video, music, or any other online digital media which is customizable to the user.

Jaz Banga, Chief Technology Officer of Feeva, commented: "We are committed to investing in the development of innovative solutions that create a digital bridge between fixed and mobile network operators and the online media industry."

In a recent Heavy Reading survey, nearly 90 percent of service providers interviewed expected advertising to be a critical revenue source in the next five years (source: www.heavyreading.com). Internet advertising revenues in the United States totaled $10.9 billion for the first six months of 2009 (source: Interactive Advertising Bureau) and is projected to grow to at a 23.4% CAGR to $147 billion globally in 2012 (source: The Kelsey Group).

About Feeva: Feeva has licensed its Feeva MediaEnabler(TM) technology to network equipment providers who supply Internet products to broadband and mobile service providers. Feeva's Real-Time Market Segmentation(TM) service is the first purpose-built distribution platform for marketing data and metrics on the Internet. Feeva's "audience intelligence" provides an unprecedented level of accuracy and reliability using an open scalable architecture, to improve the delivery of advertising and content on the Internet.

For further information please visit www.feeva.com.

SOURCE Feeva Technology, Inc.

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