Awareness week to highlight importance of regular feline check ups

WEST PALM BEACH, Fla., July 27 /PRNewswire/ -- Despite their reputation as low maintenance pets, cats require regular veterinary care to catch issues early and prevent pain and discomfort. Feline Pine, America's best selling all-natural cat litter, aims to raise awareness among cat owners about the importance of annual feline check ups through "National Take Your Cat to the Vet Week," which takes place August 16-22, 2010.

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"We created this event because we care about cats and, along with making an all-natural chemical-free litter, we're dedicated to helping cats live long and healthy lives," says Dan Henderson, Feline Pine Brand Manager.  The inaugural campaign launched in 2009, after research indicated many cat owners are not aware of the importance of regular vet visits for their cats. In a national survey Feline Pine conducted of cat owners, fewer than 50 percent take their cats for annual check ups. The company wants to help increase this number.

Feline Pine's in house veterinarian, Dr. Michele Gaspar, says, "Cats are often subtle in their signs of discomfort or illness. As a result, many owners miss early warning signs of a problem. When caught early enough, many diseases can be treated so that a cat enjoys a good quality of life. When left too long, many illnesses progress and so does the intensity – and cost – of treatment." Dr. Gaspar is one of 80 board certified Feline Veterinary Specialists in the world.

The event was extended from one day in 2009 to a week in 2010, due to the positive feedback from cat owners who agreed they didn't realize the importance of regular check ups.

This year, veterinary clinics across the United States will join Feline Pine in promoting the week long event. Cat specialists and local spokesvets will raise awareness about the week in 15 cities, including Miami; Fort Lauderdale, Fla.; San Diego; San Francisco; Boston; New York City; Chicago; Seattle; Tampa, Fla.; Charlotte, N.C.; Philadelphia; Portland, Maine; Atlanta; Phoenix; and Little Rock, Ark.

Cat owners can visit www.felinepine.com/national-vet-week and sign up for an email from Dr. Gaspar to remind them to schedule a check-up appointment with their vet. The reminder is for owners of both indoor and outdoor cats.

About Feline Pine

Feline Pine has been America's best-selling brand of all-natural cat litter for the past decade. Our mission is simple: We love cats and are devoted to improving their health and everyday lives. We make chemical-free products that are safer and healthier as well as provide information and support on issues impacting feline health. To learn more about Feline Pine products, visit www.felinepine.com.

SOURCE Feline Pine

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