femme Forges New Frontiers in Trade Shows Exhibitors and Retailers Sing Praises



    NEW YORK, May 20 /PRNewswire/ -- femme, Advanstar Communications' fashion
 trade show, held May 8-10, 2002 at the Jacob Javits Convention Center in New
 York, was a great success.  With over 9000 domestic and international
 attendees and a large number of new resources, the show concluded its three-
 day run with much praise from exhibitors and retailers alike.
     The first day of the show opened at 11am with a bevy of retailers ready to
 conduct business.  "The show got off to a great start," commented Erica, from
 Yak Pak. "We wrote non-stop all day."
     The new look of the show also garnered much praise.  "We knew the changes
 we implemented would have a positive effect on the May show," said Deborah H.
 Baum, General Manager of Advanstar Communications' East Coast Fashion Group.
 "The response was overwhelming. On the day femme opened, we had non-registered
 vendors asking if we could find them space."
     The excitement continued with the newly introduced seminar series. On the
 first day, femme introduced a plus-size panel with eight industry experts who
 addressed the enormous potential of the plus-size market. Panelists agreed
 that with all the progress that's been made, there's still much room for
 improvement, including different body types to address.
     On day two, taking a journalistic approach, Leon Hall, host of E!
 Entertainment's Fashion Emergency presented highlights in colors, trends,
 silhouettes and fashion-fixes for Fall 2002 featuring collections from femme
 exhibitors.  The day ended on a high note with a cocktail party and the
 coveted femme PROFILE AWARDS.
     The awardees at the ceremony co-hosted by femme and Leon Hall were:
     Best Exhibitor Booth - Mighty Fine
     Special Effects Award - Lobe Strobe from Flipo
     Best Dressed Male - Freddie Rojas designer for Private Clothing
     Best Dressed Female - Judy Lee Cole from Judy Lee Cole
     Most Innovative Show Item - MPG
     Accessory Profile Award - Mary Ann Restivo
     Menswear Profile Award - Private Clothing
     Womenswear Profile Award - Ravel
 
     Business continued throughout the three days. Joey Lionetti from Select
 Showroom who represents David N Goliath, Hustler and DrunknMunky, was
 impressed with how much business he did. "We had a phenomenal show. I saw all
 my buyers in three days and opened or re-opened 70 accounts."
     On the morning of the third day, Lisa Mainardi, Director of the American
 Trend and Color Committee offered femme attendees and exhibitors a jump-start
 on spring by presenting the trends for Spring 2003 including color, fabric,
 texture, print, style and silhouette.
     For the femme team, it is back to work preparing for an even stronger show
 on September 22-24 at the Jacob Javits Center in New York. For information to
 exhibit please call 888.964.5100. For information to attend, please call
 877.554.4834
 
     About femme:
     femme is produced by Advanstar Communications, Inc., a worldwide business
 information company serving specialized markets with high quality information
 resources and integrated marketing solutions. Advanstar has 92 business
 magazines and directories, 79 exhibitions and conferences, numerous Web sites,
 and a wide range of direct marketing, database and reference products and
 services. In addition to femme, Advanstar produces the International Fashion
 Fabric Exhibition and I-TexStyle on the East Coast. For more information,
 visit www.advanstar.com .
     femme is also an affiliate of MAGIC International, which is the subsidiary
 of Advanstar Communications. MAGIC International is the world 's largest and
 most widely recognized organizer of trade shows for the apparel industry.
 MAGIC International produces the MAGIC Marketplace in Las Vegas featuring
 MAGIC, WWDMAGIC, MAGIC kids and the edge. For more information on MAGIC
 International, visit www.magiconline.com .
 
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                http://tbutton.prnewswire.com/prn/11690X46283348
 
 

SOURCE Advanstar Communications, Inc.

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