NEW YORK, May 20 /PRNewswire/ -- femme, Advanstar Communications' fashion
trade show, held May 8-10, 2002 at the Jacob Javits Convention Center in New
York, was a great success. With over 9000 domestic and international
attendees and a large number of new resources, the show concluded its three-
day run with much praise from exhibitors and retailers alike.
The first day of the show opened at 11am with a bevy of retailers ready to
conduct business. "The show got off to a great start," commented Erica, from
Yak Pak. "We wrote non-stop all day."
The new look of the show also garnered much praise. "We knew the changes
we implemented would have a positive effect on the May show," said Deborah H.
Baum, General Manager of Advanstar Communications' East Coast Fashion Group.
"The response was overwhelming. On the day femme opened, we had non-registered
vendors asking if we could find them space."
The excitement continued with the newly introduced seminar series. On the
first day, femme introduced a plus-size panel with eight industry experts who
addressed the enormous potential of the plus-size market. Panelists agreed
that with all the progress that's been made, there's still much room for
improvement, including different body types to address.
On day two, taking a journalistic approach, Leon Hall, host of E!
Entertainment's Fashion Emergency presented highlights in colors, trends,
silhouettes and fashion-fixes for Fall 2002 featuring collections from femme
exhibitors. The day ended on a high note with a cocktail party and the
coveted femme PROFILE AWARDS.
The awardees at the ceremony co-hosted by femme and Leon Hall were:
Best Exhibitor Booth - Mighty Fine
Special Effects Award - Lobe Strobe from Flipo
Best Dressed Male - Freddie Rojas designer for Private Clothing
Best Dressed Female - Judy Lee Cole from Judy Lee Cole
Most Innovative Show Item - MPG
Accessory Profile Award - Mary Ann Restivo
Menswear Profile Award - Private Clothing
Womenswear Profile Award - Ravel
Business continued throughout the three days. Joey Lionetti from Select
Showroom who represents David N Goliath, Hustler and DrunknMunky, was
impressed with how much business he did. "We had a phenomenal show. I saw all
my buyers in three days and opened or re-opened 70 accounts."
On the morning of the third day, Lisa Mainardi, Director of the American
Trend and Color Committee offered femme attendees and exhibitors a jump-start
on spring by presenting the trends for Spring 2003 including color, fabric,
texture, print, style and silhouette.
For the femme team, it is back to work preparing for an even stronger show
on September 22-24 at the Jacob Javits Center in New York. For information to
exhibit please call 888.964.5100. For information to attend, please call
femme is produced by Advanstar Communications, Inc., a worldwide business
information company serving specialized markets with high quality information
resources and integrated marketing solutions. Advanstar has 92 business
magazines and directories, 79 exhibitions and conferences, numerous Web sites,
and a wide range of direct marketing, database and reference products and
services. In addition to femme, Advanstar produces the International Fashion
Fabric Exhibition and I-TexStyle on the East Coast. For more information,
visit www.advanstar.com .
femme is also an affiliate of MAGIC International, which is the subsidiary
of Advanstar Communications. MAGIC International is the world 's largest and
most widely recognized organizer of trade shows for the apparel industry.
MAGIC International produces the MAGIC Marketplace in Las Vegas featuring
MAGIC, WWDMAGIC, MAGIC kids and the edge. For more information on MAGIC
International, visit www.magiconline.com .
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SOURCE Advanstar Communications, Inc.