NEW YORK, Feb. 7 /PRNewswire/ -- Fenway Partners, a leading middle market
private equity firm, announced today that it has agreed to combine its
portfolio company, Riddell Bell Holdings (RBH), with Easton Sports in a
transaction valued at approximately $400 million. RBH was formed in September
2004 when Fenway portfolio company, Riddell Holdings, acquired Bell Sports
Corporation. Easton Sports is a privately held business founded in 1922.
Easton Sports' sales in 2005 were approximately $240 million. Fenway was
supported in the acquisition by Teachers' Private Capital, the private
investment arm of Ontario Teachers' Pension Plan, which will acquire a
significant minority interest in the combined entity. The new company will be
named Easton-Bell Sports, Inc.
Easton-Bell Sports will be a preeminent branded sports company dedicated
to enhancing athletic performance and protection with innovative equipment.
The combined company will generate more than $600 million in annual revenue,
hold leading market positions in baseball, softball, football, hockey,
cycling, auto racing, and snow and motorcycle sports, and will invest further
in its industry-leading state-of-the-art R&D efforts to drive product
"This transaction provides demonstrable opportunities to broaden the
product offerings in every segment in which we participate, expand the
combined distribution network and realize operating synergies. Easton-Bell
Sports will offer professional athletes and sports enthusiasts four premium,
'must have' brands -- Easton, Giro, Bell and Riddell -- that not only stand
for the sports in which they participate, but also offer true performance and
protection advantages," said Mark Genender, Managing Director of Fenway
"Easton Sports has an 84-year tradition of leadership in technological
innovation," said Jim Easton, a second generation owner and the current
Chairman of Easton Sports. "This tradition includes the introduction of the
first successful aluminum baseball bat and numerous revolutionary technologies
in baseball, softball, hockey and cycling equipment through use of lightweight
composite materials and alloys. We are looking forward to continuing that
leadership on a much larger scale with strategic partners Fenway and Teachers'
Private Capital, who share our commitment to R&D and product innovation as the
guiding principles for the future of the business." Mr. Easton will remain a
significant equity holder and Chairman of the Board of the combined company.
"The combination creates several unique strategic synergies within both
companies' team and individual sports divisions," added Mr. Genender.
"Easton's baseball, softball, and hockey businesses complement RBH's Riddell
football business, while Easton's bike business fits nicely with the cycling,
snow and motorcycle businesses of Bell and Giro. In addition, Easton-Bell
Sports will have an expanded technology and R&D platform that is second to
none in the sporting goods industry and a proven, experienced management team
with a passionate, winning corporate culture. We are looking forward to
working with Easton-Bell Sports' management team to capitalize on the abundant
brand building and top-line growth opportunities we see in the combined
Easton-Bell Sports will continue the predecessor companies' growth
strategies. "Easton-Bell Sports will remain committed to providing the
sporting goods market with innovative products, maintaining and growing each
of its tremendous brands, and strengthening all of its current channels of
distribution and customer relationships," said Mr. Easton.
"Easton Sports is the ideal Fenway investment opportunity. We've developed
a relationship with its management over years of following the company," said
Timothy Mayhew, Managing Director of Fenway Partners. "We are very proud of
our track record of working closely and successfully with owners and
entrepreneurial management teams who have a deep, personal identification with
their companies as well as a desire to remain involved going forward. With the
experience gained through the successful integration of Bell and Riddell, we
look forward to executing the same type of careful and thoughtful integration
with the new company. We are also pleased to be partnering in this expanded
investment with Teachers' Private Capital, which has extensive experience in
consumer brands and sports businesses."
York Street Capital Partners, a US-based mezzanine debt fund principally
sponsored by Teachers' Private Capital, will increase its existing equity
investment in RBH as part of the transaction.
"Through York Street's previous investment in Riddell Bell, we have
witnessed first-hand Fenway's ability to create value by successfully merging
two leading companies within this industry," said Jim Leech, Senior Vice
President, Teachers' Private Capital. "We're delighted to be expanding our
commitment to the Fenway and Riddell Bell partnership and expect to see
impressive results from the combination."
The transaction continues a period of significant investment momentum for
Fenway. In November 2005, the firm completed its acquisition of Targus Group
International, Inc., the leading supplier of electronics carrying cases and
accessories and in June 2005 acquired Panther II Transportation, Inc., one of
the largest providers of expedited ground transportation services in North
America. Each deal was sourced through a relationship with the owner/founder
of the business.
Wachovia Securities ("Wachovia") served as financial advisor to Easton.
Goldman Sachs & Co. ("Goldman Sachs") served as financial advisor to Riddell
Bell Holdings. Wachovia and Goldman Sachs are serving as joint lead arrangers
and joint bookrunners in connection with $415 million in senior credit
facilities to be used to refinance certain existing indebtedness of the
combined companies and partially fund the acquisition, working capital and
other general corporate requirements. Ropes & Gray LLP served as legal counsel
to Riddell Bell Holdings and Fenway. Latham & Watkins served as legal counsel
to Easton Sports.
About Fenway Partners
Fenway Partners, dedicated to building long-term value through direct
investment in leading middle market companies, is a private equity firm based
in New York and Los Angeles with funds under management of more than $1.4
billion. In partnership with management, Fenway invests in market-leading and
profitable businesses with significant unrealized upside potential. The firm
provides human, financial, and strategic resources to help portfolio companies
achieve their potential. For further information about Fenway, visit the
firm's web site at http://www.fenwaypartners.com.
About Riddell Bell
Riddell Bell is the leading designer, developer and marketer of head
protection equipment and related accessories for numerous athletic and
recreational activities. Riddell Bell is the largest designer and marketer of
helmets and accessories used in bicycling, action sports, snow sports and
various motor sports and is the brand of choice for some of the most visible
athletes in numerous sports including seven-time Tour de France winner Lance
Armstrong, skateboarding sensation Tony Hawk, renowned Motocross Champion
Jeremy McGrath and Indy Racing League Champion Dan Wheldon.
Riddell Sports designs, markets and reconditions helmets, uniforms and
protective equipment used in football and other team sports. Riddell was
founded in Chicago, Illinois in 1929 as a performance footwear company.
Riddell has been the National Football League's official supplier of helmets
for 15 years and is the market leader in the institutional football category.
Riddell's sales team services schools with "best in class" equipment and
Bell Sports was founded in 1954 in Bell, California, making helmets for
auto racing and today is the market leader in cycling helmets and accessories
while maintaining its heritage in motorcycle and auto racing helmets. Giro,
acquired by Bell in 1996 and founded in 1985 in California, is a market leader
in both high end cycling and snow helmets. Riddell Bell Holdings was formed in
2004 through the merger of Bell Sports Corporation and Riddell Sports Group.
For further information, please visit the company online at
About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of
baseball, softball, hockey and cycling equipment for both sports professionals
and enthusiasts. Easton Sports focuses on its ability to innovate and create
products of unmatched quality and performance including the #1 bat in the
College World Series(R), Women's College World Series(R), Little League World
Series(R), and Slow-Pitch Softball, as well as the #1 stick in the National
Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over
1,200 people worldwide and maintains facilities in Utah, California, Mexico,
Canada and Asia. Easton Sports is a subsidiary of Jas. D. Easton Inc. Other
subsidiary companies of Jas. D. Easton, including Easton Technical Products
and Hoyt, both based in Utah, are not impacted by this combination. For
further information, please visit the company online at
About Teachers' Private Capital
Teachers' Private Capital is the private investment arm of Ontario
Teachers' Pension Plan and is one of North America's largest active pools of
capital, with a portfolio valued at C$12 billion. Teachers' has participated
as a long-term investor in many management buyouts in Canada, the United
States and Europe, including: Samsonite Corp., Yellow Pages Group, Maple Leaf
Sports & Entertainment, National Bedding Co. (Serta), Doane Pet Care, Shoppers
Drug Mart Corporation and Alliance Laundry Holdings. Teachers' works with
like-minded partners to provide long-term, flexible capital and support to
high quality management teams in order to realize operational excellence
within their companies. Teachers' Private Capital has a long and successful
track record of building consumer product businesses both internally and
through acquisitions. Teachers' also has an appreciation and understanding for
the dynamics and value drivers of a sports business, based upon a more than
12-year stewardship in Maple Leaf Sports & Entertainment, the owners of the
Toronto Maple Leafs and Toronto Raptors. For further information, please visit
their website at http://www.otpp.com.
About York Street Capital Partners
York Street Capital Partners (York Street) is an investment firm formed in
June 2002. York Street provides mezzanine and equity capital to private
equity sponsors for acquisitions, buyouts, growth capital and
recapitalizations of middle-market companies. Teachers' Private Capital, the
private equity arm of the C$88 billion Ontario Teachers' Pension Plan, is York
Street's capital sponsor. The York Street team includes six professionals
with over 80 years of investment, consulting and capital markets experience.
The majority of the team has been investing together for over 12 years. For
further information about York Street, visit the firm's website at
SOURCE Fenway Partners