Ferrari's 60th Anniversary: Miami is first U.S. stop on marathon round the world relay

    MIAMI, March 9 /PRNewswire/ -- The marathon relay celebrating Ferrari's
 60th anniversary arrived in the United States this morning. Sixty Ferrari
 owners gathered at The Collection, Ferrari's authorized dealership in
 Miami, and drove from the dealership to the Homestead - Miami Speedway
 where the season opener for the 14th annual Ferrari Challenge was taking
 place. At the speedway the owners celebrated 60 years of Ferrari passion
 with a ceremonial parade lap around the track cheered on by thousands of
 spectators.
     The relay involves over 10,000 Ferrari owners and their cars of all
 ages. They act as symbolic "bearers" of a specially commissioned relay
 baton adorned with 60 badges of symbolizing the most extraordinary events
 in the Marque's 60-year history.
     The relay started in Abu Dhabi and made its way across the Middle East
 to China, Japan, Australia and South Africa before arriving in the United
 States. Next the relay will move to Brazil and Mexico before returning to
 North America where it will make stops in San Francisco, Los Angeles,
 Toronto, Montreal before its last U.S. stop going from New York to
 Washington D.C. Then the relay will move to all main European countries
 before arriving at the Ferrari factory in Maranello, Italy on June 23rd?
     The Relay Baton
     The relay baton was designed and created to symbolize Ferrari's history
 and is topped by a dazzling platinum and diamond Prancing Horse made by
 Damiani. It also features 60 enamel symbols designed by the Intesta e
 D'Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and the
 creative talents Allessando Migliorini of Area Creativa, Marco Morosini,
 Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.
     60 Unique Ferraris
     As part of its 60th anniversary celebrations, Ferrari will build a
 series of 60 truly unique cars. These will be based on the 612 Scaglietti,
 the Prancing Horse's range-topping Granturismo which combines handcrafted
 trim, state-of-the-art accessories and meticulous attention to detail.
     The cars will be offered with a two-tone livery in a combination of
 classic Ferrari colors as used on some of the Prancing Horse's most
 memorable models. The interior appointments will feature sophisticated
 color combinations and a stunning new-generation electrochromic glass roof,
 itself a major innovation. The degree of opacity of the roof, in fact, can
 be adjusted to suit the occupant's requirements. To underline the
 exclusivity of this series of one-offs, each example will also boast an
 enameled symbol set on the central tunnel representing one of the 60
 historic events chosen to celebrate the Marque's anniversary. The result is
 a true collector's car aimed at Ferrari's most dedicated clients.
     For further information:
     Ferrari North America Press Office - tel. 1-201-816-2621
     www.media.ferrari.com
 
 

SOURCE Ferrari North America