41st Parameter's TrustInsight™ solution provides a real-time analysis of a transaction, crowd-sourced from a network of merchants, that produces a TrustScore™ indicating whether the transaction is likely to be genuine and should be approved. TrustInsight helps reduce the number of "false positives," or good transactions that are declined or investigated by the card issuer. The TrustScore, integrated with the FICO Falcon Fraud Manager Platform, provides a link between data the merchant knows and data the issuer knows to enable issuers to utilize additional information that is not currently available in their fraud detection process, including the identification of a cardholder's "trusted devices."
For instance, if a cardholder is on vacation and tries to purchase a flight online, Falcon Fraud Manager's advanced analytics might rate this as a suspicious transaction if the location and the value were unusual for the cardholder. TrustInsight could identify that in fact the cardholder was using their own mobile phone for the transaction, which makes the transaction far likelier to be genuine.
"The future of payments is online and mobile, where the card is not present," said T.J. Horan, vice president for Fraud Solutions at FICO. "Integrating 41st Parameter's TrustInsight technology with the FICO Falcon Platform score will enable issuers to increase the approval rate, and corresponding revenue for CNP transactions. With TrustInsight, we believe issuers can recover more than 30 percent of transactions declined for fraud reasons that are actually false positives. The entire online commerce ecosystem will benefit, including significant improvement in customer experience, added consumer confidence, and additional revenue for merchants and issuers."
"Most companies just don't know their online customers, and if you can't recognize your customers how can you authorize transactions?" said Ori Eisen, founder and chief innovation officer at 41st Parameter. "41st Parameter advanced technology provides FICO's worldwide Falcon customers, and their cardholders, additional protection against today's biggest card fraud threat. FICO's commitment to seeking out and incorporating the most innovative solutions into their products is integral to their market reputation."
FICO has been named a leader or best-in-class solution for enterprise fraud management in recent reports by CEB TowerGroup, Forrester and Chartis.
About 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges. 41st Parameter, a part of Experian®, is the global leader in device recognition and intelligence uses patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. FraudNet combines device intelligence with risk analysis to detect and prevent online fraud before it happens. AdTruth, the digital media division, gives marketers a better way to recognize and reach their most valuable audiences across all types of devices. The TrustInsight™ Network enables online merchants to increase sales by approving more trusted transactions. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. For more information, visit http://www.experianplc.com.
FICO (NYSE: FICO) is a leading analytics software company, helping businesses in 90+ countries make better decisions that drive higher levels of growth, profitability and customer satisfaction. The company's groundbreaking use of Big Data and mathematical algorithms to predict consumer behavior has transformed entire industries. FICO provides analytics software and tools used across multiple industries to manage risk, fight fraud, build more profitable customer relationships, optimize operations and meet strict government regulations. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. FICO solutions leverage open-source standards and cloud computing to maximize flexibility, speed deployment and reduce costs. The company also helps millions of people manage their personal credit health. FICO: Make every decision count™. Learn more at www.fico.com.
For FICO news and media resources, visit www.fico.com/news.
FICO, Falcon and "Make every decision count" are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc.
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