NEW YORK, Aug. 28, 2014 /PRNewswire/ -- Jeremy B. Edelman, President and Founder of Nektar Naturals Fine Foods announced today that Fields Texas Ltd. and Argo Capital Partners have made a minority equity investment in the company, creating a strategic alliance that will serve to assist in driving retail expansion nationally over the next 12 months and expand the company's product offerings.
Nektar Naturals™ takes the sticky mess out of using honey by turning Grade A honey into delicious Nektar Honey Crystals® that are easier to store, pour, and measure than traditional liquid honey. Quite simply Nektar Honey Crystals® are "Honey, without the sticky mess!" The product is 100% natural, naturally gluten free, GMO free and made in the USA. Nektar Honey Crystals® come in convenient, single-serve (3.2 g) packets that are equivalent to one level teaspoon of liquid honey.
"Our team is looking forward to significant input from Mr. Fields and Mr. Engleman. They are experts who have built solid reputations in the CPG industry and proven themselves time and time again at the highest level. We are humbled by their interest in our brand and thrilled to be working with them," says Edelman.
Jeff Engleman is a Principal with Argo Capital Partners and is the Founder and CEO of Launch Marketing, a full service sales and marketing agency headquartered in Bentonville, Arkansas and Hong Kong. Mr Engleman's firm focuses on emerging brands to bring a voice to amazing ideas. "Nektar Honey Crystals® offer a unique and efficient solution to the 'sticky mess' that honey users face each day. I look forward to helping to tell their story and working with the brand to grow and increase key retail distribution," says Engleman.
With Fields Texas Ltd. and Argo Capital Partners, Nektar will be better positioned for long term, strategic growth. Their contributions will provide a tremendous boost to the brand's projected expansion in the retail landscape and its growing product assortment.
About Fields Texas Ltd. – Fields Texas Ltd. is a private holding company located in Austin, Texas. Its activities include direct capital investments in operating companies, investment vehicles, as well as active and passive investments in which they provide capital, resources or both to support the growth of companies or ideas within the consumer and retail sectors globally.
Over the past 20 years, Fields Texas Ltd. has managed companies in various industries and created billions of dollars in shareholder value. Fields Texas Ltd. chairman is Bill Fields. Mr. Fields served as President and Chief Executive Officer of Hudson's Bay Company (1997-1999) and as Chairman and Chief Executive Officer of Blockbuster Entertainment Group, a division of Viacom, Inc. (1996-1997). Mr. Fields has also held numerous positions with Wal-Mart Stores, Inc., which he joined in 1971. He left Wal-Mart in 1996 as President and Chief Executive Officer of Wal-Mart Stores Division, and Executive Vice President of Wal-Mart Stores, Inc. During the past five years, Mr. Fields has also served as a director with Lexmark International, Graphic Packaging Corporation and Sharper Image Corporation.
About Nektar Naturals Fine Foods, LLC. – Nektar Naturals was started in 2010 when Jeremy B. Edelman, an entrepreneur and honey user grew tired of the sticky mess inherent to traditional, liquid honey. Today, Nektar Honey Crystals® are found at over 3,000 retail outlets and used at spas and resorts with the highest standards and the health and well-being of their patrons a top priority. Learn more at nektarnaturals.com.
Paul Jerome - Nektar Naturals PR
SOURCE Nektar Naturals Fine Foods, LLC