Fifth Third Bank Creates Industry-Leading Capital Management Account
Commercial Bank Expertise, Brokerage Firm Strength & Local Presence
Create a Cash Management Product that Works!
CINCINNATI, Sept. 16 /PRNewswire-FirstCall/ -- Fifth Third's new industry- leading capital management account is raising the bar for consolidated accounts that integrate cash management, investing, saving and borrowing! The Fifth Third CMA is an individualized financial blueprint -- reconciled daily at 53.com. The Fifth Third CMA delivers a vehicle to consolidate all of your investments into one easy-to-read statement that charts financial assets -- from FDIC-insured deposit and savings accounts to brokerage investments* like mutual funds, stocks and self-directed IRAs. (Photo: http://www.newscom.com/cgi-bin/prnh/19991117/FITBLOGO ) "With its distinguished and proven competence as a commercial bank and one of the Midwest's leading investment advisors with $30 billion in assets under management, Fifth Third is in a unique position to deliver a competitive product that truly renders the advantages of a consolidated deposit and brokerage account," offers Neal E. Arnold, Chief Financial Officer & Executive Vice President of Fifth Third Bank Investment Advisors. "The Fifth Third CMA is designed as a strategic long-term financial planning tool. By combining our customers' banking products with a broad array of investments -- including products from a variety of providers -- we have designed an individualized road map for customers to help them meet their personal financial goals. Plus, with over 900 full-service Banking Centers, the Fifth Third CMA provides the added local convenience and caliber of service customers expect." Deposits in the Fifth Third CMA will earn an introductory premium 3.00% interest rate**. In addition, the product features a host of credit, debit and loan advantages. Fifth Third CMA customers will be able to take advantage of the Platinum MasterCard(R) rewards program -- with no annual fee. Credit card usage will earn points toward valuable merchandise, travel discounts and cash. Account-holders also receive Enhanced Jeanie(R) cards that provide cash at their fingertips fee-free at over 1,850 Jeanie ATMs and allow them to make purchases at retailers. Fifth Third CMA customers will also get special discount rates on Fifth Third home equity products and mortgage loans. A combined bank and brokerage account* balance of $25,000 waives the product's monthly fee. Additionally, new Fifth Third CMA customers will get up to five free stock trades with their Fifth Third CMA brokerage account. Fifth Third Bank Executive Vice President Robert P. Niehaus offers, "It is our privilege to debut this consolidated account that takes the guesswork out of financial planning and creates convenience for our customers. Fifth Third CMA customers benefit from banking access throughout our extensive Banking Center and ATM networks, coupled with the all the product offerings of a major brokerage account -- delivered in an illustrated, landscape statement." The Fifth Third CMA also offers the following benefits: - Imaged checks with monthly statement - Unlimited check writing with no per check charge - Free Jeanie and non-Jeanie ATM usage - Over 900 convenient locations, many of which offer seven-day-a week service - Over 1,000 investment representatives The Fifth Third CMA product launch is being supported with a Bancorp-wide advertising campaign that includes mass media, including television, radio and print ads as well as direct mail, billboard placements and telemarketing efforts. Fifth Third Bancorp (Nasdaq: FITB) is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $75 billion in assets, operates 16 affiliates with 917 full-service Banking Centers, including 133 Bank Mart(R) locations open seven days a week inside select grocery stores and 1,856 Jeanie(R) ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida and West Virginia. The financial strength of Fifth Third's affiliate banks continues to be recognized by rating agencies with deposit ratings of AA- and Aa1 from Standard & Poor's and Moody's, respectively. Additionally, Fifth Third Bancorp continues to maintain the highest short-term ratings available at A-1+ and Prime-1, and was recently recognized by Moody's with one of the highest senior debt ratings for any U.S. bank holding company of Aa2. Fifth Third operates four main businesses: Retail, Commercial, Investment Advisors and Midwest Payment Systems, the Bank's electronic payment processing subsidiary. Investor information and press releases can be viewed at www.53.com . The company's common stock is traded through the Nasdaq National Market System under the symbol "FITB." * Investments offered through Fifth Third Securities, Inc., member NASD/FDIC are: not FDIC insured, not deposits or other obligations of the bank and are not guaranteed by the institution, and subject to investment risk, including possible loss of the principal invested. **Annual percentage yield on balances of $50,000 and over is 3.00%. $10,000 to $49,999 is 2.50%, and $2,500 to $9,999 is 1.00%. Offer subject to change. Equal Housing Lender Member FDIC MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X67050551RELATED LINKS
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