Fifth Third Online Personal Banking Enhances WWW.53.COM Web Page With Personal Financial Management (PFM) Software

    CINCINNATI, July 2 /PRNewswire/ -- Fifth Third Bank is pleased to report
 that it has enhanced Fifth Third Online Personal Banking, its interactive
 internet computer banking service, to include download capabilities into
 Personal Financial Management (PFM) software programs.
     Fifth Third Online users who use Quicken by Intuit(R), Microsoft(R) Money
 or any other PFM to track bank accounts can now download their personal
 account data into the PFM of their choice to better manage all of their
 finances.
     It's easy:  visit www.53.com, sign onto Fifth Third Online Personal
 Banking and select the Download option.  The new download function alleviates
 the need to re-enter any of your account data or re-key any of your
 transactions.
     "Providing accessible, flexible products and services is extremely
 important at Fifth Third," offers Fifth Third Executive Vice President
 James J. Hudepohl.  "We offer 486 Banking Centers, 108 of which are open seven
 days a week, 1,200 ATMs and a web site that's easy to pilot."
     He continues, "Our addition of PFM downloading capabilities takes our
 service one step further, and clearly demonstrates our dedication to providing
 the most flexible, convenient and innovative banking and investment products
 and services available."
     Fifth Third reached a milestone last month: 60,000 customers are now
 accessing Fifth Third Online Personal Banking at www.53.com!  Over 60,000
 customers are taking advantage of Fifth Third Online's around-the-clock access
 to their finances and are logging on to pay bills, transfer funds between
 accounts and view statements!
     Fifth Third also recently unveiled a new, more interactive and customer-
 focused Internet homepage at www.53.com.  The website now provides immediate
 access to the Bank's online services, including Fifth Third Online Personal
 Banking and a link to Fifth Third Online Investment Services, which gives
 clients the ability to get stock quotes, do online trading and check
 securities account balances.  Visitors to Fifth Third's website can also apply
 online for home equity loans and lines of credit and get up-to-date
 information about special product offers.
     Brokerage and Investment Services provided through Fifth Third Securities,
 Inc. member NASD, SIPC.  Mutual funds and other investments:  are not FDIC
 insured, have no bank guarantee and may lose value.
     To join the 60,000 Fifth Third Online users, stop by any Fifth Third
 Banking Center or phone Customer Service at 800-972-3030 to open an account
 today.
 
 

SOURCE  Fifth Third Bancorp