Final Shopping Weekend Before Christmas Sees Growth of 17 Percent to Push U.S. Online Holiday Season Spending Past $28 Billion
Spending Nears 2009 Holiday Season Total of $29.1 Billion with Nearly Two Weeks Remaining in Season
RESTON, Va., Dec. 22, 2010 /PRNewswire/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 49 days of the November – December 2010 holiday season. For the holiday season-to-date, $28.36 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 19) reached $5.5 billion in spending, an increase of 14 percent versus the corresponding week last year. The final shopping weekend before Christmas reached $900 million in retail e-commerce spending, representing a strong 17-percent growth rate versus last year.
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2010 Holiday Season To Date vs. Corresponding Days* in 2009 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. | ||||
Millions ($) | ||||
2009 | 2010 | Percent | ||
November 1 – December 19 | $24,504 | $28,360 | 12% | |
Thanksgiving Day (Nov. 25) | $318 | $407 | 28% | |
Black Friday (Nov. 26) | $595 | $648 | 9% | |
Cyber Monday (Nov. 29) | $887 | $1,028 | 16% | |
Green Monday (Dec. 13) | $854 | $954 | 12% | |
Free Shipping Day (Dec. 17) | $586 | $942 | 61% | |
Final Shopping Weekend (Dec. 18-19) | $767 | $900 | 17% | |
Week Ending Dec. 19 (Dec. 13-19) | $4,803 | $5,499 | 14% | |
*Corresponding days based on corresponding shopping days (November 2 thru December 20, 2009) | ||||
"Spending growth has remained strong right through the final shopping weekend of the holiday season," said comScore chairman Gian Fulgoni . "The growth rate of 17 percent witnessed during the final weekend capped off the heaviest online spending week of all time at $5.5 billion. Although there are still nearly two weeks remaining before the end of the year, holiday spending is inching very close to the total for the entire 2009 holiday season, a sign of just how much the online retail landscape has improved in the past year."
Weekly Online Holiday Retail Sales
Please follow this link to view image: http://comscore.com/Press_Events/Press_Releases/2010/12/Final_Shopping_Weekend_before_Christmas_Sees_Growth_of_17_Percent
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore
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