Finally, You Can Get a Starbucks on the Great Wall of China H&Q Asia Pacific and its Chinese portfolio company expand one of the world's

best-known consumer brands in largest consumer market



    BEIJING and HONG KONG, Sept. 20 /PRNewswire/ -- Starbucks Coffee has come
 to the Great Wall of China.
     Beijing Mei Da Coffee Co., Ltd. ("Beijing Mei Da"), a portfolio company of
 H&Q Asia Pacific, has opened its newest Starbucks store in the Badaling
 section of the Great Wall in Beijing, bringing Starbucks' high quality coffee
 and legendary service to millions of domestic and foreign visitors a year.
 H&Q Asia Pacific through Beijing Mei Da brought the first Starbucks Coffee
 stores to China in 1999 and now operates 57 stores in Beijing and Tianjin.
     "The introduction of the western-style coffee chain to the world's oldest
 and most populated tea-drinking country proved to be an outstanding success,
 with 48 stores in Beijing and nine stores in Tianjin today," said Charles
 Wang, acting president of Beijing Mei Da Coffee Co., Ltd., the exclusive
 licensed developer of Starbucks coffee stores in the Beijing and Tianjin
 markets.  "Starbucks, under Beijing Mei Da's development and operation, has
 established itself as a lifestyle statement and symbol of economic progress
 for the region."
     Dr. Ta-lin Hsu, founder and chairman of H&Q Asia Pacific and chairman of
 Beijing Mei Da Coffee Co., Ltd., said, "As a private equity firm, H&Q Asia
 Pacific has strong confidence in China's economic reforms, as well as the
 prospects of the country's economic development.  We are proud of our role in
 introducing this great brand to China in January 1999 when we opened the first
 Starbucks store at Beijing's China World Trade Center.  Branded consumer
 products is a major component of our investment strategy in Asian markets.
 The success of the Starbucks brand in China demonstrates the enormous vitality
 of the Chinese consumer marketplace and proves that strong consumer brands
 from the U.S. can be successfully transplanted into this market.  We see great
 growth opportunities for Starbucks-Beijing in the future, and we look forward
 to working with Starbucks as a partner to realize that growth."
 
     About Beijing Mei Da Coffee Co., Ltd
     Founded in 1995, Beijing Mei Da Coffee Co., Ltd. is the exclusive licensed
 developer of Starbucks Coffee International in the Beijing and Tianjin
 markets. On January 11, 1999, Mei Da opened the first Starbucks Coffee store
 in China, located at Beijing's China World Trade Center. This marked the first
 time Starbucks world-famous coffee beverages, merchandise and freshly-made
 food items were made available to customers on the mainland. Confident of
 rapid-growth opportunities in China, Beijing Mei Da has plans to open
 additional stores to meet customer demand.
 
     About H&Q Asia Pacific
     H&Q Asia Pacific is a premier private equity firm that invests throughout
 the Asia Pacific region. Founded in 1985 by Dr. Ta-lin Hsu as a joint venture
 with Hambrecht & Quist Group, H&QAP is today an independent private equity
 firm that has managed total assets of $1.8 billion through offices in the
 Silicon Valley, Hong Kong, Seoul, Shanghai, Singapore, Taipei and Tokyo. H&QAP
 invests in a variety of sectors, including technology, manufacturing, branded
 consumer products, financial services, media and real estate. For additional
 information, visit www.hqap.com.
 
 

SOURCE H&Q Asia Pacific

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