Find J.D. Power 2013 APEAL Study Winning Brands and Models at Briggs Briggs Auto Group; Serving Northeast Kansas

MANHATTAN, Kan., July 30, 2013 /PRNewswire-iReach/ -- Every year for the past eighteen years the team at J.D. Power have conducted their annual APEAL Study; focused on giving auto makers and buyers the most complete picture of owner satisfaction.  For 2013 the APEAL Study has been redesigned to offer a better look into owner satisfaction with new vehicle technologies and features.  New technologies and modern features have been a difficult area of study in the automotive field as technologies move quickly and what one buyer finds inconvenient another may find the most desirable feature on a vehicle.


Still, the APEAL Study remains a big driver of industry improvement and a great picture of the ownership experience for possible buyers.  In Northeast Kansas you can find three of the top five non-premium brands in this year's APEAL Study at Briggs Auto Group Dealerships, including branded rooftops for the top non-premium brand Ram in Lawrence and Topeka, the fourth-place brand Buick in Manhattan, and the fifth-place brand KIA in Topeka.  The second and third place non-premium brands for 2013 were Volkswagen and Mini respectively.

Across the Briggs Auto Group family of dealers buyers can find five of the segment winning models from the 2013 APEAL Study, including: the 2013 Buick Encore (Sub-Compact CUV), 2013 Dodge Charger (Large Car), 2013 KIA Soul (Compact Multi-Purpose Vehicle), 2013 Nissan Armada (Large CUV)and 2013 Nissan Murano (Midsized CUV).  All of these models represent a great value proposition for buyers across Northeast Kansas and are available through Briggs Auto Group Dealerships.  With over 30-years serving Kansans across Northeast Kansas Briggs Auto Group continues to offer award-winning vehicles at great prices along with top-quality auto service in Kansas, making Briggs the choice in Northeast Kansas.

For more information about the lineup of 2013 APEAL Study awarded vehicles and brands at Briggs Auto Group Dealerships contact Briggs Auto Group at (785) 565-5521 or visit the website at

Media Contact: Michelle Clark, Briggs Auto Group, (785) 565-5521,

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SOURCE Briggs Auto Group


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