findingDulcinea, Librarian of the Internet, Launches in NYC

Whittles down millions of search results to a manageable handful



27 Nov, 2007, 00:00 ET from findingDulcinea

    NEW YORK, Nov. 27 /PRNewswire/ -- findingDulcinea, Librarian of the
 Internet, announced today that it is formally launching the beta version of
 its new Web site www.findingDulcinea.com. A press conference will be held
 tomorrow, Wednesday, November 28 at 11:00 a.m. at the company's
 headquarters at 475 Park Avenue South, 28th floor, in Manhattan.
 
     "A recent survey showed that 85 percent of all search queries fail; the
 user tries and tries again, but eventually succumbs to search-engine
 fatigue," said Mark Moran, CEO of findingDulcinea. "Our Web site is the
 cure."
 
     If you conduct an online search for "mortgages," for example, the
 search engine returns more than 80 million results. After surfing through
 the first five or six Web sites, your eyes glaze over and you hear buzzing
 in your ears. Even if you remember what you were looking for in the first
 place, it is unlikely you will find the sites with the most credible and
 comprehensive information among those 80 million results.
 
     findingDulcinea's staff of expert researchers has spent more than
 50,000 hours to find the most credible and informative Web sites for
 hundreds of topics. Unlike other human-powered Web directories,
 findingDulcinea also provides concise and informative annotations about
 each link. These notes create an instructive, comprehensive guide to the
 topic, and help the user determine, before clicking through, whether the
 recommended link is likely to answer the question.
 
     "Our staff has already done the heavy lifting required to critically
 assess more than 100,000 Web sites and to separate the wheat from the
 chaff. It's akin to asking a librarian for the best books on a specific
 topic," said Moran, a former longtime executive of 24/7 Real Media, a
 pioneering Internet advertising company.
 
     "Many search engine users mistakenly believe that the most informative
 and credible sites are always those that appear first in a search engine's
 results," Moran said. "The rankings are often more of a popularity contest
 than a "best-of" list. findingDulcinea actually gives Web users the
 endorsed results they think they are getting from search engines," he said.
 
     findingDulcinea, which is adding new topics daily and plans foreign-
 language versions as well as vertical versions next year, is separated into
 three distinct sections. These sections are woven together with a common
 purpose of untangling the Web, freeing it of clutter, and spotlighting
 sites that matter.
 
     The "Web Guides" section explains hundreds of topics. A user selects a
 broad topic, such as Home Buying, Yoga, or Career Advancement; Web Guides
 provides annotated links to the best sources of information on the topic.
 The Guide also reveals a list of sub-topics that may more precisely address
 the user's query.
 
     "Beyond the Headlines" provides insightfully chosen links to multiple
 sources of information on compelling news stories. It also collects
 opinions, reviews the top players, and provides historical context,
 offering readers a 360-degree view of each story.
 
     "Most people don't have the many hours necessary to gather information
 and fully satisfy their questions concerning the news; our writers do.
 Reading a typical news story may leave you with more unanswered questions;
 we aim to answer them all," said Moran. "And while we assist our readers in
 arriving at an informed opinion about a subject, Beyond the Headlines
 strives to remain objective."
 
     The third section, titled "Netcetera," features all that's entertaining
 and topical on the Web, including tasteful humor, profiles of inspiring
 people, virtual tours of diverse locales, and weekly articles that examine
 widely discussed issues.
 
     The name "findingDulcinea" is derived from the fiction classic Don
 Quixote, about a delusional, ever-optimistic adventurer who believes a
 simple peasant woman is the beautiful queen Dulcinea. Although she is not
 as he imagines her, his belief in her beauty keeps his quest alive. And
 those who quest for information, who search endlessly on the Internet, will
 be helped by findingDulcinea.
 
     Visit www.findingDulcinea.com for more information.
 
     About findingDulcinea
 
     findingDulcinea is the Librarian of the Internet. It employs human
 insight and judgment to transform the Internet's vastness into
 understandable, comprehensive guides on a wide array of subjects. It brings
 credible, quality content to the fore, making the Internet a more efficient
 discovery tool. Founded in 2006, the company is headquartered in New York
 City. For more information, please visit www.findingDulcinea.com
 
 
findingDulcinea: Librarian of the Internet. For more information on findingDulcinea, please contact: Sushene S. Leitch or Jen O'Neill Dulcinea Media, Inc. 212/685.7307 Sushene.leitch@dulcineamedia.com Jen.oneill@dulcineamedia.com

SOURCE findingDulcinea
    NEW YORK, Nov. 27 /PRNewswire/ -- findingDulcinea, Librarian of the
 Internet, announced today that it is formally launching the beta version of
 its new Web site www.findingDulcinea.com. A press conference will be held
 tomorrow, Wednesday, November 28 at 11:00 a.m. at the company's
 headquarters at 475 Park Avenue South, 28th floor, in Manhattan.
 
     "A recent survey showed that 85 percent of all search queries fail; the
 user tries and tries again, but eventually succumbs to search-engine
 fatigue," said Mark Moran, CEO of findingDulcinea. "Our Web site is the
 cure."
 
     If you conduct an online search for "mortgages," for example, the
 search engine returns more than 80 million results. After surfing through
 the first five or six Web sites, your eyes glaze over and you hear buzzing
 in your ears. Even if you remember what you were looking for in the first
 place, it is unlikely you will find the sites with the most credible and
 comprehensive information among those 80 million results.
 
     findingDulcinea's staff of expert researchers has spent more than
 50,000 hours to find the most credible and informative Web sites for
 hundreds of topics. Unlike other human-powered Web directories,
 findingDulcinea also provides concise and informative annotations about
 each link. These notes create an instructive, comprehensive guide to the
 topic, and help the user determine, before clicking through, whether the
 recommended link is likely to answer the question.
 
     "Our staff has already done the heavy lifting required to critically
 assess more than 100,000 Web sites and to separate the wheat from the
 chaff. It's akin to asking a librarian for the best books on a specific
 topic," said Moran, a former longtime executive of 24/7 Real Media, a
 pioneering Internet advertising company.
 
     "Many search engine users mistakenly believe that the most informative
 and credible sites are always those that appear first in a search engine's
 results," Moran said. "The rankings are often more of a popularity contest
 than a "best-of" list. findingDulcinea actually gives Web users the
 endorsed results they think they are getting from search engines," he said.
 
     findingDulcinea, which is adding new topics daily and plans foreign-
 language versions as well as vertical versions next year, is separated into
 three distinct sections. These sections are woven together with a common
 purpose of untangling the Web, freeing it of clutter, and spotlighting
 sites that matter.
 
     The "Web Guides" section explains hundreds of topics. A user selects a
 broad topic, such as Home Buying, Yoga, or Career Advancement; Web Guides
 provides annotated links to the best sources of information on the topic.
 The Guide also reveals a list of sub-topics that may more precisely address
 the user's query.
 
     "Beyond the Headlines" provides insightfully chosen links to multiple
 sources of information on compelling news stories. It also collects
 opinions, reviews the top players, and provides historical context,
 offering readers a 360-degree view of each story.
 
     "Most people don't have the many hours necessary to gather information
 and fully satisfy their questions concerning the news; our writers do.
 Reading a typical news story may leave you with more unanswered questions;
 we aim to answer them all," said Moran. "And while we assist our readers in
 arriving at an informed opinion about a subject, Beyond the Headlines
 strives to remain objective."
 
     The third section, titled "Netcetera," features all that's entertaining
 and topical on the Web, including tasteful humor, profiles of inspiring
 people, virtual tours of diverse locales, and weekly articles that examine
 widely discussed issues.
 
     The name "findingDulcinea" is derived from the fiction classic Don
 Quixote, about a delusional, ever-optimistic adventurer who believes a
 simple peasant woman is the beautiful queen Dulcinea. Although she is not
 as he imagines her, his belief in her beauty keeps his quest alive. And
 those who quest for information, who search endlessly on the Internet, will
 be helped by findingDulcinea.
 
     Visit www.findingDulcinea.com for more information.
 
     About findingDulcinea
 
     findingDulcinea is the Librarian of the Internet. It employs human
 insight and judgment to transform the Internet's vastness into
 understandable, comprehensive guides on a wide array of subjects. It brings
 credible, quality content to the fore, making the Internet a more efficient
 discovery tool. Founded in 2006, the company is headquartered in New York
 City. For more information, please visit www.findingDulcinea.com
 
 
findingDulcinea: Librarian of the Internet. For more information on findingDulcinea, please contact: Sushene S. Leitch or Jen O'Neill Dulcinea Media, Inc. 212/685.7307 Sushene.leitch@dulcineamedia.com Jen.oneill@dulcineamedia.com SOURCE findingDulcinea