FIND/SVP Changes Name to Guideline

New Brand Marks Firm's Shift from Traditional Research to Customized Business

Research and Analysis

Mar 14, 2006, 00:00 ET from Guideline

    NEW YORK, March 14 /PRNewswire-FirstCall/ -- FIND/SVP, Inc. (OTC Bulletin
 Board: FSVP), the nation's only single-source provider of customized business
 research and analysis, today announced it has changed its name to Guideline.
 The new brand marks the business research company's shift to providing its
 clients with integrated business research and analysis that delivers greater
     The new name communicates the research firm's goal of guiding clients
 through the process of determining the most optimal research tools and
 methodologies needed to answer their most pressing business challenges.  With
 the assimilation of four acquisitions over the past three years, Guideline now
 offers a portfolio of customized business research services to support the
 entire enterprise in four key areas: On-Demand Business Research, Custom
 Market Research, Strategic Intelligence and Product Development Intelligence.
     "For more than three decades, FIND/SVP has been associated with on-demand
 secondary research, but now we can serve as a single source for all of
 corporate America's business research needs," said David Walke, Chairman and
 Chief Executive Officer, Guideline, Inc.  "Our new name more accurately
 represents our complete suite of products and services and our shift to a more
 integrated approach that supports the entire business through customized
 business research and analysis."
     In 1969, FIND/SVP began operations as one of the only research firms able
 to respond to on-demand business inquiries within 24 hours. Located across the
 street from the New York Public Library, its small team of researchers would
 receive client inquiries, run across the street, and cull the shelves to
 locate the facts and figures.  As the company began to grow, and online
 databases and the Internet became more prevalent, FIND/SVP developed is own
 collection of resources -- and today operates one of the largest private
 business libraries in corporate America.  This investment further reduced the
 response time to clients' requests.
     Today, On-Demand Business Research still represents slightly more than a
 third of FIND/SVP's business.  However, client requests for primary research,
 such as custom market research, competitive intelligence and research to
 support new product development have grown significantly.
     FIND/SVP recognized the need to accommodate the increased needs of their
 clients and expanded their service offerings through organic growth and
 acquisitions of best-in-class research firms.  In April 2005, FIND/SVP closed
 on its most recent set of acquisitions and began to plan its re-branding.
     The new company -- Guideline -- represents the need for a more integrated
 approach to research that supports the entire enterprise across key functional
 areas. For example, often the research assigned by the Marketing department is
 not integrated with other departments, which results in wasted resources and
 redundancies due to the multiple research firms involved.
     "Since all of our research needs are handled by one team, Guideline knows
 the industry and can recommend the best research solutions for my business.
 This has enabled me to respond faster to the marketplace," said Vee Kimbrell,
 Vice President of Business Intelligence and New Product Development, Wells
 Real Estate Funds, Inc.  "The team's integration of secondary research with
 its market research capabilities helps us understand our customer and develop
 products that meet their financial needs.  My work with Guideline is cost
 effective compared to the value Wells receives."
     Guideline offers a portfolio of research services based on a process that
 uses a carefully developed set of common research tasks, approaches and
 methodologies in an integrated way to ensure the research is relevant and
 actionable.  This strategy, which can be applied to almost any research
 assignment, involves using a combination of research solutions that fluidly
 interrelate and can be combined or separated as appropriate.
     The new name will be used beginning today, which includes a re-branding of
 all sales and marketing materials, as well as a completely redesigned website
 located at
     "Through Guideline, we are confident our clients will reap the benefits of
 our new approach," added Mr. Walke.  "We believe that an integrated solution,
 properly executed, not only will enhance quality, but lower the total cost and
 increase clients' return-on-investment."
     Earnings Conference Call Information
     Management will host a conference call on Thursday, March 23rd, 2006, at
 2:30 PM ET to review the fourth quarter and year end financial results. To
 access the call, dial (800) 370-0898. To listen to the live web cast go to: in the Investor Relations area of the web site. A
 replay of the conference call will be available two hours after the call for
 five business days. Investors may access the replay by dialing (877) 519-4471
 and entering the following pass code: 7061967.  In addition, the call will be
 available over the Internet at in the Investor
 Relations area of the web site.
     About Guideline
     Guideline (OTC Bulletin Board:   FSVP) is the nation's only single-source
 provider of customized business research and analysis.  Through its end-to-end
 continuum of On-Demand Business Research, Custom Market Research, Strategic
 Intelligence, and Product Development Intelligence.  Guideline's research
 analysts create integrated solutions that enable clients to make informed
 decisions to address their critical business needs. Guideline specializes in
 nearly all major industries, including media and entertainment, healthcare and
 pharmaceuticals, financial and business services and consumer products.
 Guideline is located at 625 Avenue of the Americas, New York, N.Y. 10011. More
 information is available by calling 212-645-4500 or visiting
     Forward-Looking Statements
     The discussion of forward-looking information requires management of the
 Company to make certain estimates and assumptions regarding the Company's
 strategic direction and the effect of such plans on the Company's financial
 results.  The Company's actual results and the implementation of its plans and
 operations may differ materially from forward-looking statements made by the
 Company.  The Company encourages readers of forward-looking information
 concerning the Company to refer to its prior filings with the Securities and
 Exchange Commission that set forth-certain risks and uncertainties that may
 have an impact on future results and direction of the Company.  The Company
 does not report on its progress during a quarter until after the quarter has
 been completed and appropriately disclosed its results.
     Press Contact:
     Lorne Fisher

SOURCE Guideline