Fingerprint Introduces Its First Language Learning App, Kids Learn Mandarin, Featuring The Most Popular Spoken Language in the World Learning a Second Language in Childhood Expands a Child's Horizons While Promoting Critical Thinking, Creativity, and Flexibility

SAN FRANCISCO, May 30, 2013 /PRNewswire/ -- Fingerprint continues to dismantle the great wall between entertainment and education with its newest learning app, Kids Learn Mandarin, available today exclusively on the Fingerprint network for iPad, iPhone and iPod Touch. Created in partnership with Hong Kong based Digital Learning Company, this immersive and vibrantly animated title improves on the original Kids Learn Mandarin app released in 2012, which was ranked as a Top 10 Education App in six countries. Kids Learn Mandarin for Fingerprint features the network's acclaimed progress reporting, which provides interactive updates to parents on their child's achievements, subject mastery and suggested next lesson.    

(Logo: http://photos.prnewswire.com/prnh/20130212/MM58568-a)

Kids Learn Mandarin takes a progressive and playful approach to teaching kids ages 3-8 a whopping 240 Mandarin words through 12 fully interactive lessons that cover a variety of subjects –numbers, colors, animals, food, sports, transportation and more. Hosted by Pei Pei the Panda, Kids Learn Mandarin includes 96 mini-games, 12 lively music videos, 12 Chinese character writing lessons and a personal playground that kids can decorate with stickers they earn as they learn!

"Learning Mandarin is truly an investment in the future. Educators have linked learning a second language at a young age to higher test scores, greater confidence and enhanced critical thinking skills," said Nancy MacIntyre, CEO and co-founder of Fingerprint. "For kids, learning a second language opens the window to our great big world. Kids Learn Mandarin is an app gem that delivers premium language lessons in fun app-sized bites for kids."

Mandarin, the national language of China, Taiwan, Hong Kong and Singapore, is spoken by more than 1 billion people worldwide and is considered one of the most important world languages by the U.S. State Department.1 In fact, more and more U.S elementary schools are teaching Mandarin in the classroom. By making early language learning accessible and appealing, Kids Learn Mandarin reaches kids during critical cognitive development and gives them a boost in life-long learning. 2

"We designed Kids Learn Mandarin around nearly 100 culturally rich, highly relatable interactive games that engage children's imagination within a high impact language-learning experience," said Kristy Carr, founder of The Digital Learning Company. "Fingerprint's sophisticated, family friendly network is the ideal platform for learning to speak and write Mandarin – a language vital to our global growth."

Kids Learn Mandarin is available in the iTunes App Store with a version that's right for every family: with individual lessons ($1.99), a Beginner Pack of five lessons ($4.99) and the Premium Pack with all 12 lessons ($7.99). The entire collection and many other great, kid-safe experiences can be found on the games page of the Fingerprint network. In fact, many of the apps, including Kids Learn Mandarin, offer free, lite versions to sample before buying.

About Fingerprint Digital, Inc.

Fingerprint Digital is a mobile entertainment company for kids and the creator of Fingerprint Play, the first kids' mobile learning and entertainment network, providing kid-safe gaming with a connection to parents. The Fingerprint network includes 28 edutainment apps from 13 countries. Fingerprint is funded by leading consumer tech investors including Corus Entertainment and K2MediaLabs. For more information, visit www.fingerprintplay.com or www.facebook.com/fingerprintplay.

About The Digital Learning Company

The Digital Learning Company was founded by marketing entrepreneur Kristy Carr and media executive Ian Carroll, two parents raising bi-lingual children in Hong Kong.  The Digital Learning Company believes that the best way to teach children a second language is through structured play with highly interactive theme-related games and songs. 

Sources:  1) The 100,000 Strong Foundation details the importance of Mandarin as a world language at http://100kstrong.org/about-us/  2) Read more about the importance and benefits of early language-learning at http://www.tip.duke.edu/node/866 and http://www.early-advantage.com/articles/topten.aspx; and the particular significance of learning Mandarin at http://www.takepart.com/article/2013/01/25/secret-academic-success-learn-speak-mandarin.

SOURCE Fingerprint Digital




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